Remember back in 1994 when the big boom happened, and then the big bust! A funny thing has been happening lately, and it appears to be picking up speed, especially in the main stream. Now this may seem like old news, or you might even think, well DUH! I wrote a long while back I wrote a 2 part article that, everyone will eventually be an affiliate marketer of something, and part 2 is here – the future of business is an online business, and it’s easier than ever for anyone with a laptop and an Internet connection to beat the big guys. If you haven’t considered starting an online business, ask yourself one thing, how long will you be working at your current job (if not self-employed), even if you are forced into retirement, you’re probably going to need to continue generating revenue somehow.
Let’s say you’re 50 an older, what will you do if you suddenly find yourself out of work? This isn’t fear mongering, it’s real, and it’s becoming more and more common each passing day, are you prepared, is it even on your radar.
This morning I received an email from a firm pimping a series of eCommerce Tutorials to build an online store, this is the list in the email:
– Build a product catalog
– Create a shopping cart
– Manage product options
– Add checkout
– Learn about payments
– Compare gateways
– Learn about shipping
– Learn about hosting
Anyway, you get the idea. I would suggest these are not the items most people want to know how to do when just getting started, at least they shouldn’t be. Mostly because, and I’m generalizing so don’t get all out joint. Most people struggle more with what business to start, and want some kind of assurance the thing will make money and succeed. But those topics may help you, they aren’t the place to start in my humble opinion.
I like to do my grocery shopping early in the day, like 6AM early…not because I like mornings, but I like it when the store is dead slow : ) I happen to go down the magazine isle, I noticed a rag with big bold letters, and it said,”Step By Step – How To Setup An Online Business 2014″, this is a mainstream well know magazine to boot! Yes I opened it up and started to review it. Now, considering that I make my living online, I’m often curious about how mainstream views this Internet online business thingy, and I was also curious about what they were teaching. I don’t have the time and frankly I’m not convinced you sit here and read it all if I wrote it, but let’s just cover some points anyway.
The magazine broke it down into four areas, Planning, Building, Selling, and Marketing. I’m not going to go into details, there’s just far too many topics to cover for a blog post.
The Planning sub-section heading was, Start The Right Business and had 13 sub-topics from going into business to finding money. I have to admit I was surprised how much they covered, and how much I actually have used over the years teaching clients and in my workshops. One area that caught my attention was called, “Why An Internet Business”. You probably have your own reason’s but, the biggest reason is, you can reach billions of buyers from your bedroom, or wherever you want to work from.
This also had 13 sub-sections from finding a home for your business to creating an app for your business, the main heading was titled, “Create The Right Website”. This section was mostly about the technical stuff, should you use WordPress, where to host your site, good web design, registering domain names, getting your site written, video & sound, and creating an app for mobile devices.
Maximise Your Sales is the main Title for some 14 sub-sections. How to set up on eBay to making money from your own Amazon shop.
The sub Title, “Find New Customers”, I’ll admit everyone wants to know the answer, but most don’t want to do the work. This topic has 24 sub-sections, I told you there was lots of work, from an introduction to marketing to making your business thrive.
The reason I mention these two situations is because a new NORMAL has revealed itself, the second industrial age is now real, the second industrial age is you doing business online, we’re talking about it more, it’s being written about in almost all the mainstream magazines, and it has been taught online forever, the business landscape has changed! For years you have seen magazines convincing you to go into business for yourself (Bricks & Mortar), today, it’s about going into business for yourself online (Clicks & Pages). Where are you in this journey? If you need more information, the first thing to do is, sign-up for my Future Of Business updates on the right side bar, then take some time to read my blog, I’ve shared about this and much more.
Remember, the future of business is online!
Here is my first Blog post of 2010, most of the time a message to share with you only comes after I have failed (learned), so here is something you need to consider. After reading a number of books over the Christmas break on Blogging, Marketing and building brand, one thing stands out over all the tips and tricks you can execute to being a successful blogger. You will read and hear that blogging is hard work, and takes effort and persistance. It does, it takes work & effort to the tenth degree, you can’t just poke a stick at your blog and expect utopia results. I know you know this, you’ve read it, you’ve heard it, but do you realize what it truly means.
Building a business, a Blog or anything of value has a price, you will pay a price, nothing ever comes that easy nor is it free. The truth is, you wouldn’t appreciate it if you didn’t know the value of having to pay the price. It’s the same thing as teaching your kids delayed gratification, learning the value of the dollar and saving money. It all takes time and effort.
The same can be said for building traffic to your blog, there is a misconception that you can go from 100 to 2000 readers overnight. A well established Internet Marketer, the Gary Vaynerchuk’s of the world probably can, Chris Brogan has the ability to create a stir like that too. They will tell you, especially if you’re starting out, it’s not that easy or simple. It takes a well thought out strategy, a plan that makes sense. You would serve yourself well reading Beyond Blogging By Nathan Nangen & Mike Cliffe Jones, you will read insight from 15 very successful bloggers, business owners, speakers and what have you. I mentioned two of these 15 above in this paragraph, they tell they’re stories, what they did and some of how they did it. Worth reading in my humble opinion.
We all start out with eyes of grandeur with our Blogs, thinking it won’t take that long to realize success. I’ve been blogging now for almost two years and only now am I looking at monetizing my efforts. I’m a smart guy, I recognize I don’t know everything, I’m seeking help through various reading materials, joining a number forums, membership sites and learning from those 15 Bloggers in Beyond Blogging. Including the writer’s of the eBook.
I know how to build a traditional business, I know how to build I.T. Strategic Plans, but I don’t know all the tricks to monetizing, building a large readership, or direct large volumes of traffic to my Blog here online. Some things seem logical, but not everything is, there are tricky parts to building a strong following, building large networks of dedicated readers. I’m certain you don’t know everything too, that’s why I recommend and sell books on my blog, I also recommend other products and services. I realize you too may be looking for help, that’s why I’m here, to help that’s it that’s all.
So I ask you, are you sitting still? Setting up a Blog is easy, building a website is a little harder, building a Blog that brings value to those around you is even harder. Building a large following that generates revenue you can live on is a whole nother story. People always come back to things that bring them value. So are you providing value? Are making all the moving parts move?
This takes effort, hard work and patience. You can’t build an online business or a large following and readership if you are sitting still, not doing the doing the work and spending the time it takes to get it done. You must become a student of your business, study those who have gone before you and even better, try to connect with them or meet them whenever possible. Building your following and readership means you are always on the move, connecting, meeting and helping all you come into contact with, you can’t be sitting still!