Here is my first Blog post of 2010, most of the time a message to share with you only comes after I have failed (learned), so here is something you need to consider. After reading a number of books over the Christmas break on Blogging, Marketing and building brand, one thing stands out over all the tips and tricks you can execute to being a successful blogger. You will read and hear that blogging is hard work, and takes effort and persistance. It does, it takes work & effort to the tenth degree, you can’t just poke a stick at your blog and expect utopia results. I know you know this, you’ve read it, you’ve heard it, but do you realize what it truly means.
Building a business, a Blog or anything of value has a price, you will pay a price, nothing ever comes that easy nor is it free. The truth is, you wouldn’t appreciate it if you didn’t know the value of having to pay the price. It’s the same thing as teaching your kids delayed gratification, learning the value of the dollar and saving money. It all takes time and effort.
The same can be said for building traffic to your blog, there is a misconception that you can go from 100 to 2000 readers overnight. A well established Internet Marketer, the Gary Vaynerchuk’s of the world probably can, Chris Brogan has the ability to create a stir like that too. They will tell you, especially if you’re starting out, it’s not that easy or simple. It takes a well thought out strategy, a plan that makes sense. You would serve yourself well reading Beyond Blogging By Nathan Nangen & Mike Cliffe Jones, you will read insight from 15 very successful bloggers, business owners, speakers and what have you. I mentioned two of these 15 above in this paragraph, they tell they’re stories, what they did and some of how they did it. Worth reading in my humble opinion.
We all start out with eyes of grandeur with our Blogs, thinking it won’t take that long to realize success. I’ve been blogging now for almost two years and only now am I looking at monetizing my efforts. I’m a smart guy, I recognize I don’t know everything, I’m seeking help through various reading materials, joining a number forums, membership sites and learning from those 15 Bloggers in Beyond Blogging. Including the writer’s of the eBook.
I know how to build a traditional business, I know how to build I.T. Strategic Plans, but I don’t know all the tricks to monetizing, building a large readership, or direct large volumes of traffic to my Blog here online. Some things seem logical, but not everything is, there are tricky parts to building a strong following, building large networks of dedicated readers. I’m certain you don’t know everything too, that’s why I recommend and sell books on my blog, I also recommend other products and services. I realize you too may be looking for help, that’s why I’m here, to help that’s it that’s all.
So I ask you, are you sitting still? Setting up a Blog is easy, building a website is a little harder, building a Blog that brings value to those around you is even harder. Building a large following that generates revenue you can live on is a whole nother story. People always come back to things that bring them value. So are you providing value? Are making all the moving parts move?
This takes effort, hard work and patience. You can’t build an online business or a large following and readership if you are sitting still, not doing the doing the work and spending the time it takes to get it done. You must become a student of your business, study those who have gone before you and even better, try to connect with them or meet them whenever possible. Building your following and readership means you are always on the move, connecting, meeting and helping all you come into contact with, you can’t be sitting still!
I rarely ever review Books and or eBooks, in fact, this is probably 1st one I have ever taken the time to write about that I can remember. At my age I wouldn’t be surprised if I reviewed a book a week ago. <grin> Now, I’m not saying books or ebooks are good, bad or otherwise, but lets face it, books are not what they used to be due to the Internet and the digital movement. I do like to having something in my hands I can use a highlighter on, so many times I’ll print the ebook off just to put chicken scratches all over it, but not usually. Enough about my stuff, let’s talk about this new ebook by Nathan Hangen & Mike Cliffe Jones called, Beyond Blogging – The Secrets to Blogging Success! (Affiliate Link)
I have to admit I was hesitant to spend $47 bones on this digital effort, but sometimes your gut talks to you and you just have to invest in your future based on that alone. I bought the ebook, afterall I have some serious goals set for 2010 so invest I did. I started going through it and for some reason I felt kinda weird and deja vu-ish. Maybe it’s because I have been following those interviewed in this ebook and knew alot of their content based on videos, interviews and reading their Blogs. I’ll even admit I didn’t know some of these successful bloggers even existed.
You’ve probably heard already that this ebook is not a step-by-step how to ebook on Blogging. Its actually written more like Think and Grow Rich, you have to actually dig in and figure out what your passion is and what track you should be on. Oh, these guys even include a worksheet to help you work through the exercise. The layout & presentation of this ebook is actually pleasing and easy to read, color choices are pretty good too. After reading through the table of contents I felt like this ebook was more about name dropping and leveraging relationships. But I moved on and to my surprise I found myself enjoying the stories and struggles behind some of these successful bloggers.
There is actually some solid content and advice given throughout the ebook, some smart interesting ways to monetize a blog or website. You will read much of what you may have already learned in Social Media circles. One thing you will get from this ebook, blogging is hard work and requires patience. Blogging is not for everyone, much like driving a forklift, you have to have a passion for what you do.
I recommend you use the shopping cart method when it comes to reading this ebook, some things you buy into and some things you won’t. The things you don’t buy into, just leave them on the shelf and keep the things you do agree with in your cart.
Like Norman Vincent Peale’s Think & Grow Rich, you have to study the book and read between the lines alot to figure out why your stomach has a nervous feeling. That feeling is the not knowing whats coming, it’s ambiguity, it’s knowing there’s something there but you just can’t put your finger on it. You will feel something similar when you read Beyond Blogging, I think there is value in this ebook and what it’s trying to show, tell and lead you through. You will also see a common denominator throughout this ebook, there is a system, a plan needs to be developed, a road map if you will, you need to know what the end will look like to make the principles in this ebook work for you. Keep the end in mind.
You will invest in something, it should be you, it should be books or ebooks, systems,and strategies that provide knowledge you don’t have already. Don’t get stuck on price, approach your journey with a positive attitude and humility, you will go much further than a bad attitude will ever take you.
So, I recommend this ebook as I do Chris Brogan’s Trust Agents and Gary Vaynerchuk’s CRUSH IT! (both affiliate links) I even make them all available for you here on my Blog. Enjoy Beyond Blogging – The Secrets To Blogging Success, I’m certain you will earn, learn and make more than the amount you pay for this 202 paged ebook.
I hope you like the ebook, I would like to hear what you think of the ebook as well.
Happy Learning and Happy Blogging.