There is this feeling that nothing is going to change much, that business as we know it is going to carry on, and the online commerce world will just be like someone who sits on the bench. Someone who comes in adds a few extra dollars during the low points in the game of business. The truth is, the opposite is happening, advancements and innovation is growing faster than any one person can keep up with. Online commerce is and has become the de facto standard for generating revenue, the ugly works still needs to be done, but it’s more likely to be automated for the most part.
Business owners are struggling big time with letting the customer have some of the control, letting the customer tell the business owner what they want and they had better deliver. If they don’t deliver, people will look for what they want elsewhere. Gerd Leonhard coined it, “Proudly Found Elsewhere”. The safety net of control is broken, you see it everywhere, but big business is fighting tooth and nail to maintain that control. The future of doing business online is about reducing control, we will have to reduce control to get more share in the marketplace. Those who resist will find themselves wondering what happened and how did they miss it, people will get fired for not seeing the shift.
The music industry is not willing to reduce control, major TV networks don’t want to reduce control, and the Net Neutrality movement is all about controlling what you can do and what you watch. As brilliant as man is, we are very short-sighted when it comes to money and people.
The message of an Open & Free Business Model where I believe everyone wins, needs to be embraced. There is a need for more people like Gerd Leonhard, Glen Hiemstra and the extreme futurists like Ray Kurzweil to help you embrace the future of an ever changing world. To help you see something bigger than yourself, something bigger than your business, it’s happening all around you whether you like it or not. There is a tidal wave of people coming, and most business owners (small to medium sized business mostly) are looking the other way.
The world is more connected than it has ever been before, a connected and networked audience is dramatically different from what you’re used to. You cannot control a connected audience. They re-group on the fly, they will go someplace else if it’s too hard to get what they want from you, they will find it elsewhere. The experience this connected world has with you, determines your worth, you’ll either gain there trust or you won’t, but making things as easy as possible to do business with you will take you a long way to gaining that trust. The world is EPIC, Experiential, Participatory, Image Driven and Connected.
Resist the notion that being in control will make money,embrace a more open & free business model and turn your attraction into transactions. Create new ways of doing business, make the paradigm shift to an open business model and build a new safety net,by trusting your customers. If you don’t accept the new world of business online, you will learn very quickly, that your safety net of control is broken.
There are 30,600,000 (million) references on Google for ” How To Find Your Passion”. Hard to believe there are that many experts on the topic, are you one of them…I’m not. I was thinking about this while taking a shower this morning, I know…I won’t go there. Gary Vaynerchuck said in his address at the BIG Omaha Conference, that he hated the question of, ” How do I find my passion?” the most because he didn’t have a simple answer. Maybe what I’m about to share will help you Gary, it appears to have helped me figure out my passion I’m just getting out of the starting gate. If you think this article is on track please send it to Gary Vaynerchuck and let him know I have found the motherload. 🙂
I had to stop and think for a moment, if we are creatures of habit and we tend to gravitate to things we love like events, books, movies and people, why is it so hard to figure out? I’ll take me for example to help you look at your own desire to find your passion. If you were to look in my home you would get an idea of who I am and what my family likes to do. Since we are talking about me I’ll leave the rest of my family out of it. Let’s start in my office, lets look around a bit, hmmm….lots of tech books, Business Plan Books, IT Strategic Planning, tons of sports (stats) books, Home Business, training books from my Radio & Television days and boxes of all the software I have purchased over the years.
Let’s go down to my rec room, there you will find a set of drums, two guitars…yep I’m a musician (drummer, singer) and so are my two boy’s including there Mom. In our Family room we have very little, it’s the hall of shame, all our wedding pictures and random family pics line the walls, also, the TV, WII, PS2 and the like are in there plus a small book shelf of Christian reading material.
Now you’re probably getting the picture of what I (we) are about, if I was to just use that inventory as a snap shot of what I gravitate to when I’m downtown shopping I would suggest to you I have a passion for Family, Music, Christianity, Technology and Business. As you can see there are a few things I could consider my passion, but the one that gets me more than anything is Technology & Business, it’s the first thing I look for when I’m at a magazine rack or just thinking about business & marketing, how should I position my business (passion). If you were to spend any amount of time with me you would learn that I love people, I love to help others be better than they are. If you could just see how you could be, what you were designed and meant to be, know your role in this EPIC you were born in to, your passion would become obvious.
It’s a simple process I think, but if you look closely at where you spend your time & money, what you like shows up early. Take inventory of what you tend to buy most often, what you spend your time on when relaxing because it interests you, you will most likely find that is the very thing passionate about! Try it on for size and see if you could write about it, talk about it for hours on end on video or just tell it’s story…desire can not be planted in you, you have to find it within yourself and that is the thing Gary says you can monetize. Your passion is in front of you, your just not paying attention.
Please pass this along if you feel it’s of value and leave your comments. Send it to Gary Vaynerchuck to, (I don’t know his e-mail address) I would love help him with his dilemma of answering this question. I’m either on to something here or I’m just plain wrong, you decide.
Many Blessings, Owen