My Goals & Plans for 2013 are not really for me, they are for you. It is my hope that the research and work I do here helps you, helps you see your business in a different way, and most of all, helps you increase revenues through the use of the open & free business model. What is it that you wish to learn, implement or execute in your business? Maybe you want to start a business, maybe you’re looking for marketing help, or maybe you just want to improve your current situation. If you’ve been a regular reader of this blog, and you haven’t signed up for the Future Of Business Updates, do that now. You can wait for the Pop-up or just sign-up to the right ->
As I contemplate what to focus on next here on this blog, it will always be based on the open & free business model, it will always be based on what you want and need, so I’m looking for your input. I often get asked the same question, how do I make money by using the 90/10 rule? If I’m giving away 90%, and only charging on 10%, how do I make that work in my business? It is this question that motivates me to help you, the simple fact that you actually want to know. Unfortunately, not everyone understands the model, or at least there is a perception of what it is I’m trying to teach you, you’re taking me too literally at times.
The best way to start your understanding of the model, is to read through this blog, listen to a few podcasts here, they are on iTunes as well. What you will find is, I’m talking about a new way of thinking, a paradigm shift, actually doing the opposite of what you have been taught in school. Businesses in your community are continuing to do what has always been done for the past 100+ years, they are doing things the old way, the Industrial Age way. I’m challenging you to stop doing that, I’m hoping you’ll allow me to teach you a new and exciting way of doing business.
WHAT SAY YOU?
It is here that I ask you:
1.) Are you curious about this model?
2.) Do you want to learn a different way of building your business?
3.) What is it that confuses you about the model?
4.) What are you afraid of in building your business?
5.) What area of your business are struggling in?
6.) Are you willing to pay the price and stick through this open & free strategy?
7.) What do you really want to know?
8.) What are your goals / plans for 2013?
9.) Would you attend a webinar on the open & free business model?
10.) Would you buy a Book called – “The Future Of Business – The Open & Free Business Model”?
These are just a few questions, but I’m hoping you’ll open up and share with me, that’s a huge part of being OPEN in this model, don’t let fear be the reason you don’t change anything in 2013.
Well enough about that, I want to wish you all a Happy New Year! Please don’t drink & drive, do enjoy yourself, and always think of others first, you’ll be happier and richer for it.
Many Blessings, and I look forward to your questions, please feel free to leave them in the comments, or just email me, I’ll respect your privacy.
Business is being reshaped online, it has to, the very way of survival is change, it is however, doing a poor job of translating it to traditional business forms. What I call the OLD Business Model still needs to be looked after, but it also needs to be transformed and reshaped to adopt the online mentality if it’s to survive. No longer can we use the phrase, ” we’ve always done it this way”, if someone says it, they should be fired on the spot. It sounds harsh but, if that person has influence, the future of that business is and will be in jeopardy if they stay with that thinking.
Toll Booths are the mechanism for getting paid, online & off, it’s the way of the business world. These toll booths are being reshaped, they are becoming more & more invisible to the consumer. This seamless trend will continue to the point we may not know when we’ve actually paid for anything! The strategic alliances, the partnerships, and the stand-alones must make paying for goods & services effortless in order to make the experience positive. Not unlike the Apple example, iTunes has made buying music almost painless but not completely. You still have to download an application and you still have to have a valid account with a healthy balance in it before you can feel the benefit. Plus, it’s a closed system, you don’t get to touch it, feel it or make changes to it. Still, this toll booth is better than no start to the future of toll booths, and probably one of the best examples to date.
My son recently purchased eye glasses online, it was a great experience, and he saved money to boot! It was a simple three step process, choose your contacts & or designer frames, enter your prescription & customize your order, and then see the savings delivered to your door. It took him less than a week to get his new glasses, he put them on and they were perfect. The company is called Clearly Contacts, a Canadian company that is making it easy to buy glass & contacts, and they accept PayPal as a means of payment! In the future, we will have our eyes tested online so we don’t have to drive to the optometrist to get the prescription.
Soon there will be a secured cookie mechanism, a cert if you will, it will eliminate the actual payment click of the mouse step, it will be similar to the RFID chip. It will be a Secured Digital RFID Cookie that will handle the payment process for you. Of course, you will have to approve it, but as web browsers die, other technologies of viewing websites will make this process even easier.
The current build of toll booth is still too cumbersome, a link to PayPal or another means of making payment needs to be hidden from plain site, making the experience better. The current method makes you feel like you have been violated, or you’ve left the house unlocked, I need to feel things are well looked after, I don’t need to see it. The experience is everything for the user, much like Attention is to the seller. Attention is the new currency for anyone or any business selling products and services online. The problem is, getting that attention is going to get harder and harder, and it’s also going to be extremely difficult to keep that attention. One way of helping the cause, make paying for your products & services as easy as possible. Don’t ask users to fill out a LONG form, requesting name, address, phone numbers and so on, that will be the death of you. Find ways to make the toll booth invisible, and above all, an experience they can’t stop talking about in a positive way.
Where you put the toll booth matters, the experience users have using your site & toll booth will be the difference maker. The future of toll booths? Simple, hide them, embed them, make them work seamlessly online and you will have a winner. Better yet, you’ll get attention, and that means good things for you and your business.