We really do like to promote ourselves, oh sure we say we don’t like to talk about ourselves, or pump what we do and who we might be in the pecking order. We do want people to know what we do and how well we’ve done it, we merely disguise it as a shameless plug, well we jest that at it. If you ask a person what they do, they’ll most likely tell you their job title, not what they actually do, we want to know some of the tasks, to give us an idea of how complicated your work may be. How important you might be in the hierarchy.
But if I were to ask you what you hated or didn’t like about your job, you could probably go on forever. I can assess you faster by hearing how passionate you are about who you work with or what you like and don’t like about the work you are paid to do.
When you venture to self-employment, you can no longer tell that story, you have to speak about how great your product or service is, how it will solve a particular problem. You have to plug your business all the time, sometimes we give a shameless plug, its an opportunist thing. I might say, have you read the most popular posts on my blog, hoping you might come and check the most popular blog posts I have in a list. That list makes it easy for you to see the most popular, and then the next…you should check it out, it’s on the right side bar. While you’re at it, sign up for my updates, they’ll be delivered to your inbox, and you can unsubscribe at any time.
It’s subtle, it’s effective, and it’s easy. The shameless plug is far better than sending, or spamming every social network, or inbox of people you have never had a connection with, they never opted-in. The shameless plug is no longer called that by name, today it’s called sharing right?