owen at owengreaves dot com

The Future Of Business – Findability

I’m not going to beat around the bush here, I spend almost 90% of my time on Twitter, it’s where my research comes from, my business, and most of my relationships. Twitter is the service I use to expand, learn and teach what I do, FaceBook, has it’s place but I rarely spend much time there, why? I use TweetDeck , I feed multiple social networks this way, including FaceBook. Rumour has it TweetDeck is about to be purchased or already has been, by Twitter, that’s good news in my books. Twitter will be able to add so much to the experience of using their real-time service.

The secret sauce if you will, the secret tool is not that secret when trying to maximize Twitter, it’s the search in Twitter that brings the most value in terms of data. If you spend enough time listening in the Twitter search, you start to see trends, interests and needs, businesses don’t pay enough attention there in my humble opinion.

The #FutureOfBusiness hashtag is where I like to hang out, to see what others are saying and thinking about on this topic, we are headed to a day of the open & free business model. But what does that mean really. Does it mean everything is free and open, of course not, it is however, a strategy, a successful business model. So how do all these social networks fit into the equation?

Think about where you do business today, what is the business model you execute today, does it leverage social networks? And if it is, how did you determine which social network to invest your time and money in? I’m almost certain very little research went into that determination, you probably just sensed you should be on FaceBook because most of your friends and business associates said you should be there. When a business owner asks me if they should be on FaceBook or any other social network, I like to ask them why they think they should be there. Almost everytime it has nothing to do with a business case or sound data to backup that question, it is always an emotional reason, like the fear of loss. That’s not new, it’s as old as time that emotion, but it has as much power as worrying, and probably the same results worrying brings you.

So where do you spend your time and money in terms of social networks, and why? The Future Of Business is not social networks, it is however, social & mobile. Social Media is not new, the conversations you and I were having offline our entire life, has merely gone digital, they are now happening on the Internet. The difference, the world can now listen in and share your feelings, spread your conversation everywhere. Everything will create a stream everywhere.

With 3 billion people yet to hit the Internet, being found should be your primary concern, it’s going to get noisier than it is today, findability will determine the life of your business online. The best way to be found, create more content than you consume, then leverage every social network you can to help that cause.

So where do you do business, which social network do you use the most, what is the hardest part about being found for you, how do you get found? I would love to hear your thoughts on findability, not SEO.

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  

3 Comments

  1. Billy Delaney on May 6, 2011 at 1:28 AM

    Being found! That is the heart of it Owen. Why else are we all online, conversing and chasing links, follows, tweets and mentions!

    How do you think we can get found. Do you have a strategy for this yet?

    Billy



    • owengreaves on May 6, 2011 at 1:55 AM

      Hey, Not everyone is trying to be found, most businesses are working at it but still don’t understand inbound marketing or / attention. And yes I do have a strategy which I use with clients, and in my workshops.

      One component of this strategy is to understand that everything eventually creates a stream everywhere. so create more content than you consume. 🙂

      Hope that gives you some insight? Many Blessings Bill.



      • Billy Delaney on May 7, 2011 at 6:01 PM

        Hey Owen.
        Thanks for the direction.