The Future Of Business – One Thing You Must Eliminate. I was working with a client this week, and a common problem almost every business suffers from arises. It’s human nature of course, but it inevitably shows up on some level. It’s the one thing you must eliminate if you plan to survive the future of business, the business world of tomorrow. There’s very little room for it.

Most of us move forward by feeling, we tend to allow our emotions to make decisions for us, not really a good idea. I’m not suggesting you eliminate it completely, intuition is important. Gut feeling saves us from our selves sometimes too, we need to have that instinctive sense. But that’s not the thing, it’s bigger than intuition or instincts.

Almost everyone I know suffers from fear, that’s easy peasy, it’s not the fear that’s the problem, it’s the worry that something bad might happen. It never does, well, 90% of the time it doesn’t.

No, the thing to eliminate is the fear attached to risk, the word risk is a bigger issue. It’s a double-edged sword isn’t it, damned if you do, and damned if you don’t. There is always going to be some level of risk in business, it’s the engine that drives success really. We all make decisions based on this fear, big and small, the fear of things not working out and so on. Calculated risk is the best place to be, as long as you have good perspective, all the information you need, and everything has been well thought out. Then everything comes down to one question:

Can I survive the worst case scenario?

The hidden question is, What’s the level of risk?

You see, the price of doing nothing is much higher than doing something, there is always going to be risk, so embrace it. There is always going to be failure, so embrace it, it’s how we learn.

Eliminate risk, risk tends to mean there will be a winner and a loser, don’t do that, fear will handle that for you….move forward always, don’t look back.

The reason most people don’t do something significant in their lives, is because they won’t pay the price of taking a chance, taking a risk. It feels painful, and we tend to stay away from anything that makes us feel bad. These people don’t learn, and they don’t tend to change the world, and we all want a better world.

Risk is good, but it’s only good if you have done the hard work to assess it, so make it a calculated risk. Once you have done the hard work, execute! You must eliminate the fear of taking risks, your businesses future depends on your taking risks to move forward, in order to make it more profitable.

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About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  

2 Comments

  1. Barbara Mckinney on August 8, 2012 at 5:07 PM

    Good day Owen!

    Yes, in worst situations sometimes we cannot control our raging emotions. But the good point here is that we are ready to carry ourselves and fix things. And you are not afraid to face the risk that awaits whenever decisions are unaccordingly and that’s the will power.

    Much thanks Owen for this post!



    • owengreaves on August 8, 2012 at 5:28 PM

      It’s a push & pull battle me thinks…fear & risk are tied together, risk requires courage…fear only needs you to doubt the evidence : )