The past few weeks I have spent considerable time looking forward, what does the business of the future look like? I’ve repeatedly told you it’s primarily two things, Social & Mobile. That would be the description equal to a hundred years ago, if I said Social & Mobile are the bricks & mortar of the future business, the mechanics if you will. But what will be happening within these two massive worlds, it simple really, commerce.
I wrote a year ago (August 11th, 2011) that everyone will be an affiliate of something, imagine that, you an Internet Marketer! The term congers up all kinds of emotions deep from within, but try to get past it, the world of commerce is going there at a rapid pace.
I’ve shared with you time and time again that OB3 Networks is connecting the world by putting up dishes in space that will provide Internet access to the third world countries, it’s being rolled out as we speak. Now add every smartphone developer going into a frenzy trying to beat everyone to the new marketplace. Once this endeavor is done, the other 3 Billion people will have Internet access, and soon they will have a smartphone loaded with things to buy, will it be your products & services? Imagine, over 5 Billion people on the Internet buying goods & services on a hand-held device!
So now the term Internet Marketer has a different ring to it, a smartphone ring. But there is a lot to learn about who they are and how to reach them, it’s called market research. Internet Markers of yesterday like to withhold some of the secrets, oh sure you can get the secrets for a price, but they almost always hold something back. It’s the nature of the business. All the power to them, but soon, the secrets will change, and you will won’t have to pay for some of them, it will be integrated into the new commerce landscape.
I challenge you to learn more about market research, in fact, start with your business, find out how the digital world sees your business, you will be shocked. What does Google think about you, have wondered what people use to search for your site, what keywords they use in that search. Do those keywords describe your business the way you want to be perceived? I thought this site would be one bring keywords like Futurist, foresight, building a better business and so on. I was wrong!
Try this quick exercise:
Open up Google in a browser, type Google keyword tool, click on the 1st or second link, the Adwords links.
Then, on the left hand side, uncheck Broad, and then check Exact.
In the second dialog box on the right, put your sites URL
Then hit SEARCH!
You will find below a list of keywords that people have been using to find your site, are they keywords that describe your site? You will be surprised that the keywords do not match how you feel about your site, or what you thought they should be. You will now be able to target your keywords better knowing what Google thinks about your site.
The Internet is a weird and yet predictable family member, your business will use the game changer on some level, you won’t be able to avoid it. You will find your business being drawn to the dark side called Affiliate Marketing, you will either sell your products through the many ad networks or you will sell someone’s products & services for a commission. There it is, we will all become commission sales people / businesses, from out office, from out patio, on our vacations, we will do business wherever we happen to be. This isn’t news, not NEW news, many have been doing this for years, we merely mocked them, looked down on them, we avoided them, we avoided the business model.
You can run but you can’t hide, this open & free business model will catchup to you, and you will find yourself trying to figure out how to adopt it. I truly believe this business model will be the most common one used in the future, once we get passed old ways of thinking, once we accept the truth…..the Industrial Age is DEAD!
I’m not advocating or putting down Internet Marketers, like most businesses, there are good people, and you will always here about the bad ones. It’s almost always people that are the problem, motive tends to speak louder than anything you can say. Affiliate Marketing is one major player in the business of the future, we won’t be able to rely on just revenue source here online, there’s too many people.
How do you feel about business going in this direction, how will your business leverage it? Eventually, you will be an Affiliate of something, it will become part of your DNA in every online business.
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
- The Future Of Business – Flick The Switch! (owengreaves.com)