The past few weeks I have spent considerable time looking forward, what does the business of the future look like? I’ve repeatedly told you it’s primarily two things, Social & Mobile. That would be the description equal to a hundred years ago, if I said Social & Mobile are the bricks & mortar of the future business, the mechanics if you will. But what will be happening within these two massive worlds, it simple really, commerce.
I wrote a year ago (August 11th, 2011) that everyone will be an affiliate of something, imagine that, you an Internet Marketer! The term congers up all kinds of emotions deep from within, but try to get past it, the world of commerce is going there at a rapid pace.
I’ve shared with you time and time again that OB3 Networks is connecting the world by putting up dishes in space that will provide Internet access to the third world countries, it’s being rolled out as we speak. Now add every smartphone developer going into a frenzy trying to beat everyone to the new marketplace. Once this endeavor is done, the other 3 Billion people will have Internet access, and soon they will have a smartphone loaded with things to buy, will it be your products & services? Imagine, over 5 Billion people on the Internet buying goods & services on a hand-held device!
So now the term Internet Marketer has a different ring to it, a smartphone ring. But there is a lot to learn about who they are and how to reach them, it’s called market research. Internet Markers of yesterday like to withhold some of the secrets, oh sure you can get the secrets for a price, but they almost always hold something back. It’s the nature of the business. All the power to them, but soon, the secrets will change, and you will won’t have to pay for some of them, it will be integrated into the new commerce landscape.
I challenge you to learn more about market research, in fact, start with your business, find out how the digital world sees your business, you will be shocked. What does Google think about you, have wondered what people use to search for your site, what keywords they use in that search. Do those keywords describe your business the way you want to be perceived? I thought this site would be one bring keywords like Futurist, foresight, building a better business and so on. I was wrong!
Try this quick exercise:
Open up Google in a browser, type Google keyword tool, click on the 1st or second link, the Adwords links.
Then, on the left hand side, uncheck Broad, and then check Exact.
In the second dialog box on the right, put your sites URL
Then hit SEARCH!
You will find below a list of keywords that people have been using to find your site, are they keywords that describe your site? You will be surprised that the keywords do not match how you feel about your site, or what you thought they should be. You will now be able to target your keywords better knowing what Google thinks about your site.
The Internet is a weird and yet predictable family member, your business will use the game changer on some level, you won’t be able to avoid it. You will find your business being drawn to the dark side called Affiliate Marketing, you will either sell your products through the many ad networks or you will sell someone’s products & services for a commission. There it is, we will all become commission sales people / businesses, from out office, from out patio, on our vacations, we will do business wherever we happen to be. This isn’t news, not NEW news, many have been doing this for years, we merely mocked them, looked down on them, we avoided them, we avoided the business model.
You can run but you can’t hide, this open & free business model will catchup to you, and you will find yourself trying to figure out how to adopt it. I truly believe this business model will be the most common one used in the future, once we get passed old ways of thinking, once we accept the truth…..the Industrial Age is DEAD!
I’m not advocating or putting down Internet Marketers, like most businesses, there are good people, and you will always here about the bad ones. It’s almost always people that are the problem, motive tends to speak louder than anything you can say. Affiliate Marketing is one major player in the business of the future, we won’t be able to rely on just revenue source here online, there’s too many people.
How do you feel about business going in this direction, how will your business leverage it? Eventually, you will be an Affiliate of something, it will become part of your DNA in every online business.
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
- The Future Of Business – Flick The Switch! (owengreaves.com)
10 people who get my attention everyday. Do you know how hard it is to make a list of just 10? There are many who get my attention, but these ten can stop me in my tracks. Now I talk often about attention, it can determine your success in business, who you give your time to. But the deeper question is, why do these individuals or companies get your attention. I find, as I look down my list, it’s because they make me think…not about what they are talking about, but how the topic applies to my business, maybe even my day-to-day life. But mostly, these individuals do a number of things, they affirm me, are extremely interesting, really make me stop and go Hmmmmmm, and the bonus, they seem to be very genuine people. I’ll qualify that with, I have only met 2 from this list face-to-face, my bucket list just got longer : )
These people can disrupt my day very easily, especially when they hail me on Twitter or write a blog post. You may already know these individuals, and maybe you don’t, but I think they are worth your time. These 10 people do have one thing in common, they see the world, and want to make that world a better place, no matter how abstract and disturbing it might be. I learn much from each of them, and I know you will to if you take the time to follow their work. More importantly, they are all much smarter than I, and deserve a tip of the hat for the work they do.
Gerd Leonhard – I tell the story of how I came across Gerd and his work, I thought long and hard, wondering if I was the only one that saw the world of business the way I do, until I found Gerd. He is much smarter than I, much more connected, and he is a machine when it comes to producing content. The thing that gets me, is his desire to share what he believes, he is a like-minded friend I hope to meet one day. – http://mediafuturist.com
Chris Brogan – I have chatted, was on one of his Kitchen Table Talk Online TV Show, promoted some of his posts, and he has done so of mine, but we have never met. I don’t always agree with Chris, but most of the time I do. I’m a fan of his because he is real, he is what he preaches, a human business. – http://chrisbrogan.com
Jim Connolly – This UK marketer is not only a cool character, he is smart. I’ve know Jim for 4 years now, and he gets better each and every blog post, thought provoking, and makes you think about how you are marketing. – http://jimsmarketingblog.com
Rick Rake – Now I’m biased with this person, why? Rick is a huge promoter of my work here where I live, he was the very 1st person to attend my workshops, and he gets it. Rick & his wife Kathleen come from the older generation, but practice a lot of the new ways of doing business online. I have come to love & appreciate both of them, and can’t thank them enough for all that they do for me and the business community we live in. – http://clickmediaworks.typepad.com/click_media_works_blog/
Seth Godin – I have to admit I feel pretty stupid after listening to him, but I’ll get over that : ) Seth keeps things simple in my head, he makes me think about the world as it really is, and he teaches me far more than I can put into action at any given time. I love his keynotes, and can’t get enough of the Linchpin & Poke The Box, because those two books show you how I feel and think, without the smarts. I fly at 50,000 feet most of the time, and then Seth will bring me back down to earth for a street level view. I thank you. – http://sethgodin.typepad.com/
Brian Solis – He is much like Seth Godin to me, but different. I’m not even sure how to describe him, he just resonates with me from a business perspective. He is intelligent, and one of the best interviews I’ve ever known in this new digital world, asks some the smartest questions, and shares the answer equally as good. – http://www.briansolis.com/
Glen Hiemstra – I had the privilege of meeting Glen last year, he drove up to Vancouver for the World Futurist Society Conference I was speaking at, he attended my session. Probably wishes he could get that 90 minutes back : ) Glen does some very interesting work as a Futurist, I read his work and bookmark it regularly, he probably doesn’t know that, but he does now. Not only is he a smart man, he is so down to earth and a joy be around. I thank you Glen for being so gracious with me, and for taking the time to come my session. – http://www.futurist.com/
Olivier Blanchard – The Brand Builder – We go back a few years, but only online. Olivier has done something that no one else seems to have figured out yet, he knows how to derive an ROI out Social Media (Networks). He has gone so far as to write a book on the topic, to show you how simple and yet how hard it is to stay committed to the endeavour. Plus, he is damn funny! I cherish every opportunity to chat with Olivier, I learn so much, and I constantly challenge him on the value of a follower, a fan, and or a like. – http://thebrandbuilder.wordpress.com/
Ray Kurzweil – Probably the nuttiest person I pay attention to. I don’t mean that in a sarcastic way, or disrespectful way, he is amazing to listen to. He is very star warzy to me, and yet, scares the crap out of me at the same time. He sees technology embedded in humans, which shows him a world run by machines, but mostly to improve our ability, our way of life, and to create a healthy world. – http://www.kurzweilai.net/
Tom Peters – I have followed Tom’s work for many years, he wrote the famous book called, In Search Of Excellence, just in case you don’t know who he is. His work gets me on trouble all the time, because he talks about doing business better, shares stories and examples of businesses actually doing what he talks about. If you haven’t read any of his books, I challenge you to go out right now and do so. – http://www.tompeters.com/
An honourable mention:
John Morgan – He recently released his first book called, Brand Against The Machine, his work helps you look at how and what your up against in the marketing world. Again, keeping things simple, why? Because simple is hard enough. John has a special way of communicating his message, very direct, and very helpful. – http://johnmichaelmorgan.com/
So there’s my list, it was hard to narrow down, there are many more whom deserve to be on this list, but for the purposes of this post, I’m keeping it down to ten. Many of these people have written books, I highly recommend you read them, and better yet, follow their work here online.
I hope these individuals help you in better ways than they help me, I just wanted to share them with you, and give you some insight to who I pay attention to. After all, attention is the currency we are all trying to acquire.