The past few weeks I have spent considerable time looking forward, what does the business of the future look like? I’ve repeatedly told you it’s primarily two things, Social & Mobile. That would be the description equal to a hundred years ago, if I said Social & Mobile are the bricks & mortar of the future business, the mechanics if you will. But what will be happening within these two massive worlds, it simple really, commerce.
I wrote a year ago (August 11th, 2011) that everyone will be an affiliate of something, imagine that, you an Internet Marketer! The term congers up all kinds of emotions deep from within, but try to get past it, the world of commerce is going there at a rapid pace.
I’ve shared with you time and time again that OB3 Networks is connecting the world by putting up dishes in space that will provide Internet access to the third world countries, it’s being rolled out as we speak. Now add every smartphone developer going into a frenzy trying to beat everyone to the new marketplace. Once this endeavor is done, the other 3 Billion people will have Internet access, and soon they will have a smartphone loaded with things to buy, will it be your products & services? Imagine, over 5 Billion people on the Internet buying goods & services on a hand-held device!
So now the term Internet Marketer has a different ring to it, a smartphone ring. But there is a lot to learn about who they are and how to reach them, it’s called market research. Internet Markers of yesterday like to withhold some of the secrets, oh sure you can get the secrets for a price, but they almost always hold something back. It’s the nature of the business. All the power to them, but soon, the secrets will change, and you will won’t have to pay for some of them, it will be integrated into the new commerce landscape.
I challenge you to learn more about market research, in fact, start with your business, find out how the digital world sees your business, you will be shocked. What does Google think about you, have wondered what people use to search for your site, what keywords they use in that search. Do those keywords describe your business the way you want to be perceived? I thought this site would be one bring keywords like Futurist, foresight, building a better business and so on. I was wrong!
Try this quick exercise:
Open up Google in a browser, type Google keyword tool, click on the 1st or second link, the Adwords links.
Then, on the left hand side, uncheck Broad, and then check Exact.
In the second dialog box on the right, put your sites URL
Then hit SEARCH!
You will find below a list of keywords that people have been using to find your site, are they keywords that describe your site? You will be surprised that the keywords do not match how you feel about your site, or what you thought they should be. You will now be able to target your keywords better knowing what Google thinks about your site.
The Internet is a weird and yet predictable family member, your business will use the game changer on some level, you won’t be able to avoid it. You will find your business being drawn to the dark side called Affiliate Marketing, you will either sell your products through the many ad networks or you will sell someone’s products & services for a commission. There it is, we will all become commission sales people / businesses, from out office, from out patio, on our vacations, we will do business wherever we happen to be. This isn’t news, not NEW news, many have been doing this for years, we merely mocked them, looked down on them, we avoided them, we avoided the business model.
You can run but you can’t hide, this open & free business model will catchup to you, and you will find yourself trying to figure out how to adopt it. I truly believe this business model will be the most common one used in the future, once we get passed old ways of thinking, once we accept the truth…..the Industrial Age is DEAD!
I’m not advocating or putting down Internet Marketers, like most businesses, there are good people, and you will always here about the bad ones. It’s almost always people that are the problem, motive tends to speak louder than anything you can say. Affiliate Marketing is one major player in the business of the future, we won’t be able to rely on just revenue source here online, there’s too many people.
How do you feel about business going in this direction, how will your business leverage it? Eventually, you will be an Affiliate of something, it will become part of your DNA in every online business.
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
- The Future Of Business – Flick The Switch! (owengreaves.com)
Search as we know it is toast, Google Goggles takes search to a new fun level. No more going to Google and typing in a few keywords to find what your looking for, now you can use your mobile device (if you have a camera in it) to automatically do the search for you.
Watch this video on Google Goggles, the new search:
Do find yourself sitting at the computer for hours on end chatting, writing, posting, researching and or just surfing the NET? It has occurred to me that I spend roughly 10 – 12 hours a day here online, I like to believe I’m actually getting something done or helping someone with whatever challenge they might be having. What is it that makes me want to be here for you hour after hour. I mean, there are so many things I could be doing but no, I sit here and indulge in my passion. Is this smart or am I missing something?
I spend most of my time on my Blog, then I spend considerable time in Twitter Search, Twitter itself, FriendFeed and it’s Search, FaceBook has been getting more of my time lately with it’s efforts to be more like FriendFeed. If I had to choose one over the other, I would have to say Twitter is the most appealing for me because it’s as Real-Time as you can get. So that got me to wondering, just because a Social Media Network has 50 million or 300 million user accounts doesn’t really mean it’s the favorite or the best does it? You see I’m addicted to Real-Time, therefore I’m online looking for information of value, most of it is more than 24 hours old, but the juicy stuff is current as seconds ago. I use Google Reader to track RSS Subscriptions but Twitter is faster to me, and I get information as it happens for the most part there.
So, if you could only pick one Social Media Network, which one would you pick? As much as it pains me I would have to pick Twitter as of this writing, FriendFeed has been my choice but for effectiveness and real-time information Twitter is it for me today.
I want to hear from you, leave your answer in the comments area below please.
What’s your favorite Social Media Network & why?
The phenomenon called Social Media has taken the world by storm, primarily one social network called Twitter is getting the lion’s share of the press as of this writing. Are these social networks working for you? I suspect many of you use FaceBook for catching up with old school buddies but are you using it for business purposes? If you are a professional you are probably using LinkedIn to network, research projects and or your next career move. The most responsive of the networks in my opinion is Twitter and it is a primary business tool for many organizations. No matter which one you use each of us has a motive for using these networks for various purposes.
One of the best tools I have discovered is in Twitter’s search capabilities, it is far reaching and a very powerful tool for doing research within your Twitter following. I’m not referring to the Find People mechanism in your Account, I’m referring to search.twitter.com.
Play with it and decide how you might maximize this tool for your business, will it be market research, curiosity to see who is saying what about you in their updates. No matter the use it can be one of your secret weapons in your social media tool kit.
It may not replace Google anytime soon but you can see how it could be used as such in the future.
Until next time.
This past week I have attended a number of webinars and joined mailing lists as part of on going need to figure out what is it that makes the term Internet Marketer demand so much respect. I recognize that 90% of the Internet Marketers may fall under the term Internet Scammer, not because they are bad people but because they are merely following some elses way of doing things because it worked for them. I’m a bit old school in that, nothing comes without hard work and persistance, and they preach the same thing but with a spin.
I guess I’m bothered by the fact that almost every Internet Marketer has narrowed down the delivery to a point where I no longer trust it. If I got a nickel for every landing page that looks the same I wouldn’t have to work for a living…hang on I don’t! That’s another story for another time and I am looking. I’ll bet the landing page is the same for well over 95% of those who call themselves Internet Marketers, why? Because they say it works.
To be completely honest I’m more interested in the motives, why are they doing what they are doing, I know make money. But there has to be a deeper motivator, doesn’t there? What’s the real reason for being an Internet Marketer, what’s the WHY I AM I DOING THIS? I want to know I can trust you, I want to know there is a greater good to making the kind of money you claim to make.
If you did a search on Google for Internet Marketing you would find the results around 89 million related links on the topic, if you searched for How to Make Money Online you would find over 30 Million related links. If you changed it to say Make Money Online the results jump to over 40 million, then the big one, Get Rich Online, it has over 253 Million results. I wonder, if you were to click on every one of those links how many of them would look the same and or claim the same things? That’s alot of opportunity, that’s a lot of problem solving, they all want your money and they all say they have the answer to your problem, but do they?
Why do so many follow Internet Marketers? The need is money of course. The problem I have found is that many of these Internet Marketers are selling the easy road, you don’t need this and that and you don’t have to sell! Prosperity teaching is not a good theology to live by, as I mentioned earlier, nothing comes without hard work and persistance. Therefore, being sold on how little you have to do should be a red flag shouldn’t it? It’s too good to be true and so on.
So what to do, who do you follow, how do you know who to trust without losing your shirt buying report after report on how to get rich online? I watched a video clip of three guy’s sit and talk about how they made money doing this and that without really telling how they did it, of course they want you to buy something thats why. My struggle with these fellows wasn’t that they figured out how to make money but it was there attitude, they laughed at how easy it was to make all this money. It was like they finally ripped off the man, the problem is they didn’t, they ripped you and me off.They took our money for something we believed was valueable. Ok, good for you, now what? What are you going to do with all that money? Are you going to make a difference in the world, feed the poor, clothe those living on the street? The list is endless. I have only heard of a couple gentlemen who are using they’re Internet Marketing business to do missionary work, to make a difference, now that tells me just maybe the motive is right, but is it? How do we find out? How we find out is another topic to cover at a later date.
I’m not a highly suspicious person but I do smell crap easily and I can tell when something is rotten in Denmark. I’m no scholar and I’m definetly not an English major ( you can tell by my writing). If the goal is to make money and lots of it, and your not going to use the money to help those in need, why are you doing it? What’s the point of all this money making?
I would suggest to you that knowing the why is where to start, check your motives, why do you feel the way you feel about what you are going to do. It’s taken me a lifetime to figure what I’m truly passionate about, why I write, why I share and why I care about those around me so much. Including you. I’m not crying sour grapes because I spent so much time and money trying to duplicate someones Internet Marketing business model and failed. No, I have two passions that drive me, one is sending a messsage about the advancements of technology and how you will be impacted by it and to help you realize that you can make a difference, you are special, you can be and do better than you are. And that means asking the tough question of why, why become an Internet Marketer, why do you do what you do, what is the reason you spend your time and your money the way you do.
I know some Internet Marketers will take offence to this post and you may believe your motives are right, and that may be true, I would love to hear about the great things you’re doing in your community with the money you make from your business. I would love to hear what makes you unique, what makes you different and what you are passionate about. I am merely suggesting that the majority of Internet Marketers don’t give a minutes thought to how they could make a difference in a world that is suffering. They believe that making money from you so you can do the same to someone else is a noble thing to do even it doesn’t help you. I can only hope you will be different, I can only hope your motives are right and you truly want to help those around you.
So I ask you, are you an Internet Marketer or an Internet Scammer? Do you give or do you only take?
How many people are better off because you lived, not for how much money you made or what you have materially, but because you got involved in someones life and made a difference. After all, in the end, you can’t take it with you.