The past few weeks I have spent considerable time looking forward, what does the business of the future look like? I’ve repeatedly told you it’s primarily two things, Social & Mobile. That would be the description equal to a hundred years ago, if I said Social & Mobile are the bricks & mortar of the future business, the mechanics if you will. But what will be happening within these two massive worlds, it simple really, commerce.
I wrote a year ago (August 11th, 2011) that everyone will be an affiliate of something, imagine that, you an Internet Marketer! The term congers up all kinds of emotions deep from within, but try to get past it, the world of commerce is going there at a rapid pace.
I’ve shared with you time and time again that OB3 Networks is connecting the world by putting up dishes in space that will provide Internet access to the third world countries, it’s being rolled out as we speak. Now add every smartphone developer going into a frenzy trying to beat everyone to the new marketplace. Once this endeavor is done, the other 3 Billion people will have Internet access, and soon they will have a smartphone loaded with things to buy, will it be your products & services? Imagine, over 5 Billion people on the Internet buying goods & services on a hand-held device!
So now the term Internet Marketer has a different ring to it, a smartphone ring. But there is a lot to learn about who they are and how to reach them, it’s called market research. Internet Markers of yesterday like to withhold some of the secrets, oh sure you can get the secrets for a price, but they almost always hold something back. It’s the nature of the business. All the power to them, but soon, the secrets will change, and you will won’t have to pay for some of them, it will be integrated into the new commerce landscape.
I challenge you to learn more about market research, in fact, start with your business, find out how the digital world sees your business, you will be shocked. What does Google think about you, have wondered what people use to search for your site, what keywords they use in that search. Do those keywords describe your business the way you want to be perceived? I thought this site would be one bring keywords like Futurist, foresight, building a better business and so on. I was wrong!
Try this quick exercise:
Open up Google in a browser, type Google keyword tool, click on the 1st or second link, the Adwords links.
Then, on the left hand side, uncheck Broad, and then check Exact.
In the second dialog box on the right, put your sites URL
Then hit SEARCH!
You will find below a list of keywords that people have been using to find your site, are they keywords that describe your site? You will be surprised that the keywords do not match how you feel about your site, or what you thought they should be. You will now be able to target your keywords better knowing what Google thinks about your site.
The Internet is a weird and yet predictable family member, your business will use the game changer on some level, you won’t be able to avoid it. You will find your business being drawn to the dark side called Affiliate Marketing, you will either sell your products through the many ad networks or you will sell someone’s products & services for a commission. There it is, we will all become commission sales people / businesses, from out office, from out patio, on our vacations, we will do business wherever we happen to be. This isn’t news, not NEW news, many have been doing this for years, we merely mocked them, looked down on them, we avoided them, we avoided the business model.
You can run but you can’t hide, this open & free business model will catchup to you, and you will find yourself trying to figure out how to adopt it. I truly believe this business model will be the most common one used in the future, once we get passed old ways of thinking, once we accept the truth…..the Industrial Age is DEAD!
I’m not advocating or putting down Internet Marketers, like most businesses, there are good people, and you will always here about the bad ones. It’s almost always people that are the problem, motive tends to speak louder than anything you can say. Affiliate Marketing is one major player in the business of the future, we won’t be able to rely on just revenue source here online, there’s too many people.
How do you feel about business going in this direction, how will your business leverage it? Eventually, you will be an Affiliate of something, it will become part of your DNA in every online business.
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
- The Future Of Business – Flick The Switch! (owengreaves.com)
We all have this in common, we all are searching for something but we don’t know what it is. We all are seeking something, and we don’t know what that is either. And in the end, we all want to belong to something. Does this sound like you?
We are never really clear on what it is we are searching for, we give it a name though, we call it happiness. Some of us will go for days, months, years, and even a lifetime searching for this unknown feeling we have. This feeling is like a call to nowhere, we hear a howling wind calling us, so we follow the howling wind only to find ourselves right where we were when we heard it. We go in circles.
Some of us think this search is about our jobs, our homes, our cars, our friends, and even our spouses. The truth is, when you make those changes, you are usually exchanging one set of problems for another. But that’s the way life is right? We have this emptiness inside each one of us, you describe it differently each time, but it’s the same void we keep trying to fill with things that make us feel good. That’s one of the gravities of human behaviour, we like to feel good all the time, so we search for that which gives us that emotion.
We are searching for the wrong thing, we all are spiritual beings, we are searching to fill a spiritual void! There is nothing you and I can buy that will fill that void, I know, I’ve tried. We do the same thing with our businesses, we think we can buy, trick and cheat our way into making huge sums of money just to be called a success. That’s not going to fill the void you feel every waking minute of your life.
Seeking is not much different than searching, except it’s deeply personal. Here you feel your searching has failed you, and now you are seeking because you are hurting at a much deeper level. The void feels even more empty, and bigger, to the point at times, you feel actual depression. This seeking takes on many looks, it shows up when you unexpectedly lose your job, your spouse, a child, and even your home or business, it runs deep.
We continue to live like we can buy our way out of it, you can’t, you have to work your way through it. You truly have to look in the mirror and admit you are out of control, you really don’t have a clue, a clue of the big picture, why you are here, and what your purpose is for living. You do have a purpose, you do have a role to play, you do matter, and your voice needs to be heard. But more importantly, you have to listen, and that’s where we as people get it wrong.
There is a spiritual voice calling to you, talking to you, but you can’t hear it, because you don’t know how to listen for it. You see, each one of us was created and designed for a purpose, a plan was designed for us, but the only way to understand what those are, you have to listen and admit your destiny is not in your hands. We all ask the same question to, what am I supposed to do with my life? I can’t tell you what that is, but this I can tell you, when you do what you were created and designed to do, you make the world a better place. You don’t make the world a better place because you made money from it, you make money because you helped other people. if you help enough people get what they want, you’ll probably be OK.
Your business has the same problem, who decides if your business is successful financially? You? If your product or service truly solves a problem, your customers will decide for you, after all, they are the ones with the money. You can follow a system like a franchise, but in the end, the product or service has to useful, it has to solve a problem, or that system fails. Your business has to help people, not always sell people something.
We all seek to be liked, loved, and important. We tend to seek it from other people, therefore, we need to be validated, given permission, or wait to be picked. That system is why we hurt more often than we don’t. What we seek doesn’t come from people, we just think it does.
Another gravity of human behaviour, we crave to be accepted, to belong. I don’t have to say much here because we all like to be a part of something larger than our selves, to be in a tribe if you will. We want to be where people are, do what they do, and feel useful within that environment. We sometimes think we will find what we are searching and seeking for in these groups or tribes. You might find something, but you won’t fill the void here either, unless you all understand that you are seeking something spiritually, and not physically, something way bigger than you & I.
If you need more evidence that we need to belong to something, just look at the industrial age system, why do we have a Chamber Of Commerce, or hundreds of thousands of non-profit organisations. They all have something in common, they all try to build tribes, pull like-minded people together for a cause. So admit that you are in these groups, but not for them, for you! You need it, those organisations will and can survive without you. I’m not saying you shouldn’t belong to any of these groups, I’m saying, admit the truth as to why you are involved. The truth shall set you free, it always has.
Searching, seeking and belonging feels different for each one of us, but yet it’s the same for all of us. We all want the same things, we just go about it differently. I’m no different than you, I have to admit the truth, the truth about my motives, how I feel, and why I do what I do, even if I don’t make money from it. Money is not the answer, it’s a tool, we all need it, but our purpose, our role, and our happiness does not come from having lots of it. If money is your motivation, you will eventually tell an untruth, you will eventually stop caring about people, you will only end up caring about yourself.
So, amongst all the searching, the seeking, and the belonging, listen to your spiritual voice, it will tell you what to do, and where to go. I challenge you to join me on this journey together, one where we together make the world a better place, we will go on a faith walk to figure out what we were meant to do with our lives. The future of business, no, the future of your business is at stake, are you up for it?
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- Freedom At 50! (owengreaves.com)