So summer finally arrived, now it’s the dog days of July & August, and business has dropped off right? It happens every year, but most business owners don’t plan for the drop off. So when the drop hits, you start to panic, you make offers you normally wouldn’t make, you do things you normally wouldn’t do.
I too have the same problem, in fact, we all have the same problem, it’s called needing more clients / customers every month. We all at some point experience the dog days of summer drop off in business, or maybe it’s attendance for your workshop and so on. Why are we so shocked or suddenly surprised when it happens?
One of the best tips I can give you is this, find like-minded partners in your business community. Why not get together with 2 or 3 other businesses and work together for the common good of your businesses. Help each other get through the summer months by building a promotion that involves all of you, and share the costs evenly if at all possible. This is very common in the online world of doing business on the Internet, it just makes sense. The MLM businesses call this having the best interest in your success, why, because everyone wins.
Brainstorm ideas together, work the details out and promote it like it you would the Olympics, invest in it. This is not a new concept, it’s just one we tend to over look or blow off, mostly because it seems like it’s too much work. Well, welcome to the world of being in business, work is part of the deal when you started your business.
The work is actually the easy part of solving your problem, the real issue is foresight. Taking the time to stop and look ahead 3 – 6 months can help prevent these down turns in July & August. It takes effort, you may want to bring someone in to help look at your situation from the outside looking in, they will see things you can’t. Why? Because you are too close to the problem.
This all sounds so simple doesn’t it, if it was these short-term struggles wouldn’t happen to most businesses. So keep it simple, because simple is hard enough.
So, find some partners going through the same struggle in your area, make sure they are not competition : ) Pose the question of doing a promotion together, and get creative. Do something significant, not the usual giveaways and 10% discounts, do something special for your business communities / tribes. Make your clients/customers want to get involved, they have the money, give them a reason to buy. Your customers are worth it.
I have posted on this topic before, I also talk about in my keynotes and workshops, we are close, shopping forever changed. The truth is, we are fighting this technology for the experience rather than the convenience. Most of us want to touch it, feel it, and smell it before we buy it.
I challenge you think about how this way of shopping might actually be of value to you, think of the far reaching ramifications, saving you time, effort and that drive downtown. Check it out.
Would you shop this way, I’m certain my wife will.