Why do we keep trying to land jobs the way we always have, submit a résumé, wait by the phone, hoping someone will call. It’s a nice idea, but not good use ones time, especially if you’re desperate to make ends meet. Sure you could collect Unemployment Insurance (in Canada), that takes at least 6 weeks to get, it might be called something different where you live. But these social programs rarely pay all the bills, and you don’t get them the day you need it, they might help or buy you some time, but it doesn’t get you out of the hole your in.

Times have changed dramatically, for me, when I was a young teenager, there were no computers, not for public consumption anyway. We had no choice but to pound the pavement to find our dream job(s). It sounds weird when I say it like that, it was the only way to find work back in my day. Sure you might have a friend of a friend, who knows someone who knows someone else to help you land your dream job. Who invented the saying, “Dream Job”? It sounds great doesn’t it, utopia! The term dream job means that you love what you’re doing, in my humble opinion. You could get hired into it, if you’re lucky, or you could invent it, which is most likely to happen today and for sure in the future. The future of business is just that, innovation, you will invent, innovate your job, your work, a way to pay the bills, get used to the idea, you won’t have a choice. The day of getting full-time work is gone, those full-time gigs are few today.

So, instead of waiting to be picked from a pile of resumes, but do submit to help your cause, but don’t sit around, go and invent your ideal job while you wait. Maybe, just maybe, you’ll discover your dream job, and it could more than pay the bills.



Cover of "Jerry Maguire"

Cover of Jerry Maguire

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Remember the movie Jerry Maguire? Jerry wrote a document that went against an industry, it was about having less clients, make more money. That model really is valuable, it is the future of business. Most businesses and entrepreneurs today work so hard to build the largest audience possible, to be BIG, want to be popular, and we do things we normally wouldn’t do to reach that objective.

The real money is made in powerful, small loyal communities, not in being popular and famous. The real money is in serving small loyal communities, being helpful, and connecting with that loyal community. The secret to your success will be from building, serving long before receiving any kind of reward. The service of being helpful to a community fills the need of feeling important, you really are in control of how you provide that service.

If what you do isn’t helpful, it isn’t useful, and can’t be applied in one’s business or life, what’s the point? If you do provide useful easy to implement ideas, you will eventually find a fiercely loyal community shows up, fiercely loyal true fans. Serve the small, serve it well, and your view of the world of business, the future of business, will reveal the why of what you do. Without that community, doing meaningful work, being fulfilled, will never truly take hold.

Fulfillment in your work is derived differently by each and everyone of us, but that’s what we all try to get from everything we do. Build a loyal community, find a 1,000 true fans, serve them, help them, and you will discover, fulfillment has already arrived. It has been said, if you help enough people get what they want, you’ll be OK.

Stop trying to reach everyone, stop trying to be famous, if you must become well known, become famous for building and reaching smaller, more loyal communities, the secret is in the small. Provide useful information, be helpful, listen to that small loyal community and give them what they want, not what you think they want. The future of business is in the small loyal communities, a place where the open & free business model thrives.

If you were to practice the 90 / 10 rule, where you give away 90% and only charge for 10%, could you make a living? With a small loyal community, yes. Build small loyal communities.


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So summer finally arrived, now it’s the dog days of July & August, and business has dropped off right? It happens every year, but most business owners don’t plan for the drop off. So when the drop hits, you start to panic, you make offers you normally wouldn’t make, you do things you normally wouldn’t do.

I too have the same problem, in fact, we all have the same problem, it’s called needing more clients / customers every month. We all at some point experience the dog days of summer drop off in business, or maybe it’s attendance for your workshop and so on. Why are we so shocked or suddenly surprised when it happens?

One of the best tips I can give you is this, find like-minded partners in your business community. Why not get together with 2 or 3 other businesses and work together for the common good of your businesses. Help each other get through the summer months by building a promotion that involves all of you, and share the costs evenly if at all possible. This is very common in the online world of doing business on the Internet, it just makes sense. The MLM businesses call this having the best interest in your success, why, because everyone wins.

Brainstorm ideas together, work the details out and promote it like it you would the Olympics, invest in it. This is not a new concept, it’s just one we tend to over look or blow off, mostly because it seems like it’s too much work. Well, welcome to the world of being in business, work is part of the deal when you started your business.

The work is actually the easy part of solving your problem, the real issue is foresight. Taking the time to stop and look ahead 3 – 6 months can help prevent these down turns in July & August. It takes effort, you may want to bring someone in to help look at your situation from the outside looking in, they will see things you can’t. Why? Because you are too close to the problem.

This all sounds so simple doesn’t it, if it was these short-term struggles wouldn’t happen to most businesses. So keep it simple, because simple is hard enough.

So, find some partners going through the same struggle in your area, make sure they are not competition : ) Pose the question of doing a promotion together, and get creative. Do something significant, not the usual giveaways and 10% discounts, do something special for your business communities / tribes. Make your clients/customers want to get involved, they have the money, give them a reason to buy. Your customers are worth it.

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