What I love about going to a futurist conference, or sitting down with other Futurists and innovators is, you will never hear them say your nuts, that’s crazy, or it will never work! There is nothing more energizing than an open mind, a willingness to be taken far from the comfort zone, where would we be if there were no Futurists or innovators?
I can only speak for myself but, have you ever shared an out of the box idea with someone, and they just stare at you with a blank expression? It happens all the time in my community, and I’m older than most of the people I share with in most cases. I mean you would think at 53 years of age I would never talk about the extinction of paper money, the end of the cash register as we know it, that giving your product or service away for free will make you more money than charging for it, or sharing Ray Kurzweil’s singularity vision. It amazes me the masses don’t know what’s happening to them through all these advancements in Technology. If they did pay attention, I’m not convinced technology would advance as quickly as it is. We are far too eager to accept new technologies without seriously considering what the consequences might be.
Now, if you are a futurist or innovator, you have probably felt or thought the same thing at some point in your studies. My focus is on The Future of Business, or commerce. Much of what we know today is leaving us far more quickly than anticipated, but we are struggling to let go of the past. The Gen C kids, under 20 demographic, and the generations to follow, will re-write the rules and laws of business to the point most of us won’t recognize it. I’m convinced they’ll shake their heads when they hear us talk about the future, chuckling under their breath, waiting for us to move on.
Imagine what we would learn if we could get inside their heads, how they view the world, and how they would organize work after we are dead and gone. We would tell them they were nuts, crazy and it will never work, I certain of it.
I would rather we put some future thought into or day-to-day lives, I don’t mean planning your 2 week vacation, we already give that too much attention. I’m talking about how we will learn, how we will work, how we will consume, and how we will provide goods and services. Start spending time around the Gen C demographic and ask them what they see, get around those who are Futurists and Innovators, you will find you have to unlearn much of what you know.
I challenge you to never say the words, your nuts, your crazy, and it will never work. If you are someone who does, you are holding back our future, you are part of the problem and not part of the solution. We have much to do from an energy perspective, the coming water shortage, and possibly a food shortage. In the next 20 – 30 years, we may find ourselves killing others for what we throw away today.
I challenge you to open your mind, to think possibility thinking, creating the impossible, and above all, value the innovators and futurists of today, as they the looking glass of your future.
Which one are you? A possibility thinker, or a person who says it will never fly, it will never work.
The Internets future is of great interest to me, I study some of the worlds smartest technology people because they see things differently than the rest of us. The Futurists are an interesting lot, they even cause me to chuckle now and then, but we need them because it forces us to look outside the box. I share and talk about the possibilities technology can bring, I care very much how it impacts society and our economy’s, plus I love looking into the future.
So I ask you Bloggers & Marketer’s, have you stopped to consider what and how the new economy is going to work, what it might look like, and how it will impact how you Blog and Market? Do you know what the New Economy is? There is and will be a New Economy, it will be The Data Economy, the New Content Economy. We will connect data to data, line to line, not web-page to web-page, this economy will set the table for a revolutionary way of doing business on the Internet. Google is ensuring this will happen, everything will be mobile and on the cloud.
We are entering a time where Command & Control will become Coordinate & Cultivate, where domination is out – and Collaboration is in. Where the current economic egoism no longer works, because now we are all connected, it breeds mediocrity. Mediocrity is what we have / had under the control model. We need to build an Ecosystem, where we freely, openly share & collaborate, with the right blend of sharing rather than piracy. Collaboration is and will be required to build in this new economy.
An entirely new way of thinking comes from being connected, Trust is the Key, Trust is the new currency. This trust will be developed over time, it will make or break organizations and indivduals with large followings and high levels of influence, but this trust won’t come easy. Advertising in the connected world has to be radically different, otherwise it will keep declining. We can no longer market on the Internet by yelling. Marketing needs to hit the RESET button and figure out how to function in the new economy.
Content today is copied, you download a PDF, an MP3 and what have you, it’s a copy. The Internet is a giant copy machine, if you disconnect the copy function, you disconnect the listening function. The fight to keep control of copies is a losing battle on this network, but how do we get the money from a network that can copy everything for free? We need to sell things that can’t be copied, the conversation is the sell. We need to sell things around the content, the packaging, the experience. Money is moving from the selling of copies, to selling the experience. After all, your Brand will be judged by that experience, if it’s bad, you will be out of business sooner than later. You can see the landscape is changing, the end of control is taking shape everywhere.
Social Media is a very human driven practice, it can’t be done with a single person, it just doesn’t scale well that way. Gary Vaynerchuk has shown us how hard it is to keep up and stay on top of all that is data, he won’t be able to sustain the demand on his time and become ineffective.
It’s important to state that Social Media is not about technology, it’s about a culture change, a paradigm shift, we have to get better at believing in the impossible.
We need to think about how we Blog & Market, re-write the books on how it’s done, because what we are doing is a diminishing return. What kind of experience do people have when they come to your Blog, and what kind of emotions are engaged when they see and hear your marketing messages? The power is now in the hands of the people formerly known as consumers, how will you engage them?
You’ve heard this message before a million times, you probably preached it over and over, but the real question is, are you one of the change agents helping shape this new economy? Have you studied what’s to come, do you know and see the indicators? The New Economy views content first as a service, then an experience – and only then (maybe) a product.
I know my voice gets lost in the noise, that’s OK. I know the Internet is a big place, and a very large network that dissects, crosses over and loops back, and some how we are supposed to find what we are looking for. Companies like Google are trying to filter the content and help us all get exactly what we want. But that my friends, is whole nother story. Filtering and curation are the keys to the next phase, and eventually we’ll find ourselves dealing with smart noise.
Are you paying attention, what do you see?
I rebuilt this Blog to address a great number of things, there are great works in the world and most of us never hear about them, new technologies, new business models, new products and so on. Maybe you are an inventor, a futurist, a scholar or someone like me who is wondering where technology is taking us. How will it impact our lives? How will it drive new business? Some technologies have done somethings well, but mostly it’s complicated our lives rather than free us up to do more of the things we wish we had time for. Wouldn’t it be nice if technology shortened our work week? Skeptical? Read the book by Tim Ferriss called the 4 Hour Work Week, you’ll shake your head and wonder if you could do what he has done.