It seems rather obvious doesn’t it, at some point you have to deliver, you have to deliver something. You don’t start a business or any kind of venture without eventually delivering a product or service. Without delivering you don’t really have a business do you. Why would you go through the process of creating something if you didn’t want someone to see it or know about it. Sure you could create something for you and you alone, but you’re still delivering, you’re delivering to yourself.
If you’ve created something awesome, and you have a plan to differentiate your creation, you must deliver it to someone. How will you ever sleep at night if you don’t?
The only way to change the world, to make a difference, to influence others, is to deliver. Delivering can be as simple as showing up, but you will deliver something when you do.
This equation can be applied to anything, the only way to get good at it, is to do it. Read it, learn it, live it.
Create. Differentiate. Deliver.
Being creative can be fun, it can also be exhausting, it all depends on how you’re wired, what’s you favorite part of being in the creative zone? For me, it’s trying to find the right message, or to make my product or service different. How do I relate my product or service so that it isn’t like anyone else’s, I want it to be different. Hence, Differentiate.
It’s one thing to create something awesome, it’s another to differentiate it from anyone else selling the same product or service. I believe this is the secret sauce of any product or service you try to sell. How do you differentiate it from all the others that look, smell, and feel just like your product or service. This is also why there are marketing firms in the world, it’s the one area most struggle with, it’s not that easy for most business owners.
The biggest difference between you and everyone else, is you! You are the scarcity, there is only one of you, no one can steal that or duplicate it. Someone can steal your identity in terms of identification, but they can duplicate your personality, you are the genuine you. This genuine you creates another problem, you don’t know how, and you don’t want to promote yourself, it’s uncomfortable, and that’s why you need someone from the outside looking in to handle it on your behave.
I hate pumping my own tires, you know, promoting myself, telling the world how awesome I am, how incredible my product or service is. There are those who love it, but most don’t. Having said that, we need to find a way to fight through uncomfortable feeling, because it’s holding us back from success, no matter what the venture might be. It’s a stronghold in your life, it’s bad self-talk and it needs to be stopped in it’s tracks. I’m not suggesting you be arrogant and egotistical because it doesn’t work. And you most definitely do not want to call yourself an expert or guru.
Surround yourself with creative people who know your work, like your work, even love your work, even if they are spread all over the world. Skype is a beautiful thing. Put those creative people to work on marketing you and your product and services, if you don’t know any, you will find some with a little work. If you have built a following online or in your community, someone in that following is creative and loves your work. Build your team and change the world, differentiate yourself from everyone doing the same thing you are, be the best you can be and let the chips fall where they may.
The same rule applies here as it does with creating something, don’t analyze, just do it, do your due diligence and deliver when ready. Build your team, then get to it. Remember, novelty always sells, but it has a short life span, because novelty tends to wear out fast, sell what differentiates you, that has a longer life, especially if your product or service has a level of need.
I was having this conversation and the topic became very clear, one revenue stream will not be enough in the future to make a living. Everyone will become an affiliate of something. I found this to be true here on owengreaves.com, I do workshops, public speaking and I have links to affiliate products and services. I also own a webhosting company called Billyhost.com, as you can see I don’t rely on just one for cashflow or a primary source of income.
The younger generations get this, they have multiple passions and want to experience them all. They do something different for each one to pay for those said passions. They find a product or service that is in-line with that niche or passion idea. We all must adopt this theology if we are going to insist on doing business on the Internet. Yes there will be a few exceptions but for the most part, most of us will need to leverage multiple revenue streams to be able to do the things we dream about. But survival will require us to think outside the box and align our passions with those niches that will help us make the most money.
In my workshops I help you find those alignments, show you examples of those who have gone before you. I’m trying to plug the workshop, I’m sharing that there many of us out here that are doing it, and doing it well. We want you to learn and grow, that’s why we share here on the Internet.
If you have read many of my blog posts, you will have found an affiliate link or two along the way. You will also notice that I have a page for Headway Themes, I am an affiliate of that product, it’s the best WordPress Theme on the market in my opinion, and based on the sales, many seem to agree. I sell Headway because I run a WordPress Blog, and I run a Webhosting Business, which means I build a site or two. It’s in-line with my interests and it helps me make money.
Simple right? Not really, but you get the idea. So if you were going to align yourself with an affiliate product, what might that be, how does it relate to the passion you are wanting to experience, how will it make you money to experience it?
When the other 3 Billion People get online, you will have a whole new market to leverage, and with 5.1 Billion here on the Internet, everyone will need to be an affiliate of something. What do you think?
This has been on mind for some time now, why corporations don’t get social media. I may be way off base here but there are primarily two or three reasons why they don’t or can’t wrap their brians around what’s happening in the new way marketing.
1.) They haven’t tried, touched, or even asked what the meaning of Social Media is or is not.
2.) Don’t have a clear understanding of Outbound & Inbound Marketing concepts.
3.) Only know how to Broadcast – push, sell products & services.
4.) View a relationship as a sale only.
I’m sure this list could be longer but it’s clear to me that unless there is a simple way of helping the highly educated (constipated) executives, this isn’t going to change anytime soon. Why do a very small few get it and the majority don’t? Fear of Change, Fear of Loss, Fear of not seeing the big picture due to a poor understanding of what they are being asked to participate in.
I know a particular business owner who has been picking my brain, wants to understand the details first, make sure he experiences somekind of ROI before commiting to this new marketing environment. This would lead me to item #5 – CONTROL – there is a fear of losing control like never before, look at the music industry, a prime example of the fear of losing money. Eventually, music will be free, or at least some kind of Collective License that allows for a mutual interest rather than a monopoly.
It’s not all the business owners & executives fault. The fault lies with those who consider themselves experts in this Social Media environment, provide poor information and relate the message that only confuses them more.
This has been written about before, I’m not saying anything new here. The truth is it will never change, just as there are criminals, Internet Marketers and Social Media Experts…there will always be people looking to find a short cut to success. Most people don’t want to wait, have patience and or do the work, they just want to cash grab and do as little as possible. Knowing that, I’m not shocked or surprised at how business owners respond when the topic of Social Media comes up.
So what’s the answer? Do your homework, get a good understanding of what your prospect or client is asking, learn what Social Media is, learn Social Media’s place in the marketing mix, and above all….if you don’t know, shut your mouth or say I don’t know but I’ll find out. Don’t spew crap so you don’t look bad, tell the truth and go on the journey with your prospective client, better yet, invite someone who does understand to the meeting. This problem #6 – poor representation which means the wrong information is being shared.
I’ve ranted enough on the topic, there’s a Social Media Mess out there and it’s up to us to clean it up. If Social Media is putting the power back into the hands of we the people, then let’s make sure we are using that power correctly and for good.
Why Corporation’s Don’t Get Social Media? You tell me, I’m just one voice, one person listening to business owners in my area, what are you coming up against and how are you being part of the solution?
I rebuilt this Blog to address a great number of things, there are great works in the world and most of us never hear about them, new technologies, new business models, new products and so on. Maybe you are an inventor, a futurist, a scholar or someone like me who is wondering where technology is taking us. How will it impact our lives? How will it drive new business? Some technologies have done somethings well, but mostly it’s complicated our lives rather than free us up to do more of the things we wish we had time for. Wouldn’t it be nice if technology shortened our work week? Skeptical? Read the book by Tim Ferriss called the 4 Hour Work Week, you’ll shake your head and wonder if you could do what he has done.