I’ve been around the NET a while and I find myself gravitating to a chosen few time and time again, I like you tend to go back to places I find useful. I spend at least 6 – 8 hours of my day online, probably more, and I just love connecting with people, having great debates on topics I’m passionate about, if you’re like me, you tend to mix it up with those who are just as passionate.
I like to surround myself with quality people, online as well, and I have no idea if these folks respect me but I thought I would share some of my favorite online ROCKSTAR’S with you, here are a few people you should connect with and follow to enhance your time on the NET:
1.) Olivier Blanchard – Olivier is very smart and has a sense of humor that knocks you on your butt, he is the go to guy when you want the best advice on Social Media ROI. What I love most about Olivier, his willingness to help others and he has the most unique point of view that makes you have those Ah-Ha moments. I have come to admire Olivier for his heart, but he’ll deny it if you ask him about his soft side 🙂 Oh, and watch-out for Chico!
2.) Trey Pennington – A true professional, you will enjoy his interviews with leaders of Social Media and Marketing. Most of all, he’s a great guy who loves to help others. He’s an encourager and a supporter, those are qualities that I admire & respect. He hangs his hat on Blog Talk Radio where he broadcasts his powerful interviews, follow him and his show.
3.) Kris Colvin – One word comes to mind when I think of Kris, ALIVE! Every time I have an exchange with her, I think, the force is strong with this one. Kris is a sensitive, loving, caring person, I have never met her in person but that’s what I get from her when we chat online. Did I mention she specializes in Design, visit her site and be sure to use Twitterface.com while your at it. I should mention she & Olivier are Nutella addicts.
4.) Chris Penner – Chris is local to me here in Abbotsford, B.C., Canada. We met online via Twitter, I invited him for coffee and the rest is now history, he comes to every TweetUp I hold at the Bat Cave. Chris is an avid Water Ski Freak, it’s his passion for sure because he can go on for hours on the topic and never get tired of it. Chris is also in Real Estate, he is doing some very interesting things that will put him at the top of his game soon.
5.) Louis Gray & Mike Fruchter – I was pleasantly surprised to find one day that me & my Blog were recognized by these two notables this past summer. Louis listed my Blog as one of the Top 5 Blogs Under The Radar, Louis is in Silicon Valley and works for an unnamed company in Silicon Valley. Mike was kind enough to list me as one of the Top 10 People To Follow on FriendFeed, Mike is with Pierson Grant Public Relations in Florida. I am forever grateful, be sure to keep an eye on them as well.
6.) Chris Brogan – Chris is everyone’s Rock Star it seems, recently I’ve found myself going back to his Blog regularly, and I have quoted him often, plus, enjoyed his book Trust Agents so much I am promoting it on my Blog. Get your copy and make Chris rise to the top of the best seller charts. Chris was kind enough to participate on an older post called Your Best Social Media Tips. I still haven’t found the right words to describe him so I’ll just say you need to invest some time in his Blog.
7.) Scott Stratten – A fellow Canadian, I love his boldness and directness when he speaks, if you want it candy coated he’s not your man. His company name is frankly brilliant, Un-Marketing, don’t you love it? His slogan – Stop Marketing and Start Engaging! With a mantra like that you can’t help but like him, be sure to follow him on Twitter he’s a riot.
8.) Robert Scoble – If you haven’t heard of him, you must be living under a rock! He is very popular online and was raised in Silicon Valley, well connected and has a very interesting point of view when it comes to everything technology. I have tried more software I would have never heard of since following, interacting and chatting with Robert, he’s in the know in the land of Silicon. A very likable man but I’m not sure why he like’s Mike Arrington 🙂
9.) Mack Collier – He holds the #blogchat, a very active person when it comes to discussing Social Media & Blogging, just to name a few. Mack is clever and is know as a thinking man, always deep in thought and asks very poignant questions all the time. Another great person for profound, timely information, visit his site and follow him around for awhile on Twitter. A very engaging fellow.
10.) Ken Peters, Ronda Payne, Marty McPadden, Bill Mitchell, Rob Cairns, John Lusher, Sharon Hayes, Lisa Johnson, (Twitter Links) and so many more, these are the people I spend time with here online. Forgive me for not listing everyone but I think you’re getting the idea, it’s about relationships and engagement. You can’t possibly manage thousands of relationships in these Social Media Networks, but you can over time. I so appreciate everyone of you that thinks enough of me to spend time chatting, debating things that matter, and to just hang out shooting the breeze.
These are just few people I consider Rock Stars in my online world, people I learn from, have fun with and truly value their friendship. I thank you and hope that I can be of service to all those that visit me here on my Blog.
The topic of ROI is not a new one but it remains to be a stumbling block for most in the Social Media Marketing field. The problem isn’t that an ROI can’t be derived, the challenge is, most are using old ways & thinking to get to that ROI place in an environment that requires you to think differently. Using old practices does not help you get there because the rules have shifted yet once again.
I got into it with a few people on Twitter over the weekend, @CreativeWisdom @kriscolvin, @mackcollier, @thebrandbuilder and @virtualcfo. We bantered back and forth sharing our views, recognizing we could get there with similar but slightly different metrics. My conversation started with Kris & Mack, we actually started with the Quantity vs Quality of Twitter Followers topic and then we moved onto the ROI question. Then Olivier jumped in along with Leah & Scot. There is a distinct difference between ROI & Impact according to Olivier Blanchard (@thebrandbuilder), his definition is interesting and reasonable I think. He states, eyeballs are not ROI, Impact is not ROI, ROI can’t be calculated with an equation. In one of Olivier’s video’s I was able to relate to him because of my 15 years in Radio & Television, he uses F.R.Y. (Frequency, Reach, Yield) as a way to get to an ROI.
Scot Justice made this statement, “You can capture cost of Social Media by implementing a procedure where every prospect is asked about a blog then Calculate SM$ per impression then ROI”. That is an old school way of tracking and has some merit, we used a similar system in Radio to track campaigns, I would like to hear Kris & Olivier’s perspective on his theory. Talk about a hot topic with some very talented and passionate people, this would make a great panel on Owen Greaves LIVE! (I’m working on it).
I do recommend you visit each one’s website or Blog and see what they are doing and how they are doing it, contact them and ask the questions, I’ve listed them for you:
2.) Kris Colvin
3.) Scot Justice
4.) Mack Collier
5.) Leah Dossey
No they all aren’t Marketers in the traditional form but they do need to understand how obtain a form of ROI. There are many that claim Social Media Expert Status, many think they have a clear understanding of what an ROI is, in my opinion they aren’t and they don’t get ROI.
I’m certain this topic will never really go away because many will have an opinion, many will claim they have the secret formula, the list that do is very, very short. I love this kind of dialogue so I’ll keep bringing it.