What is the new work force, it’s technology, it’s automation. There is a major shift in how work is and will be done in the next 5 – 10 years, and it will be done by machines. This releases people from jobs, tasks that a machine can do. Once people are free, they will have another problem, multiple problems actually. What to do with this new-found free time, and what to do to generate income to live on.
Before the Industrial Age, people help one another, before there was regular pay cheque we traded food, furs, we gave each other food, all kinds of things, we exchanged services between neighboring communities, helped build homes for families new to the area. It was a harder life than we know, but it was also a simpler time.
This freedom will create a nervous breakdown for many, the Industrial Age, the factory work, manual labour, gave us structure, we had a set of rules and duties that had to be completed, we were told what to do, and we did it well. In the near future, this structure will now tell technology what and how to do the tasks of the day.
There are many reasons for this automation to take over, the big one, profit, and there is this thinking that people are like software, and are a problem that needs to be improved upon, upgraded if you will. There are some Futurists, Jeremy Rifkin & Andrew McAfee, who believe we are heading towards a world where people no longer need to work. Which begs the question, what replaces work? How do people make a living? Personally, work may not set us free, but it brings meaning to our days, and without it we’d be lost.
Should this come to pass, there’s good news…60% of the best jobs in the next 20 years haven’t even been invented yet, that brings great opportunity and innovation to all. I’m already thinking about what some of these new jobs might be or look like, I’ll write about it of course : )
The new work force, coming sooner than you think.
Dare I be so bold to say it, Social Media is not a business model.
I struggle with the resistance of business owners still today, hanging onto old ways of doing things, trying be in control, running around in circles trying to keep up, business has changed / is changing to where you must deliver your product or service to your customers, if you don’t, they’ll click and be gone. It wasn’t long ago when you had to go to the store, we used film for pictures, we no longer need a land-line, and kept current reading newspapers, now we just have to make a few clicks on a mobile device!
Customers are taking away the business owners power, they are choosing how and when, and how much they’ll pay. This has very little to do with Social Media, it does have everything to do with how business really is, and eventually you will either embrace it, or continue to resist it…either way, you’ll have to change how think about your customers, and how you run your business. Sure there will always be certain types of business that need manual labour, but many of those jobs, as much as you don’t want to believe it, will be lost to automation, this technological change will be devastating to the families relying on those jobs.
This has very little to do with Social Media, it does however, have everything to do with The Open & Free Business Model!
Social Media is NOT a business model, you don’t plug your business into Social Media, you plug Social Media INTO your business.
The truth is, someone has to drive the forklift, someone has to drive the truck, sell cars, and so on. There will always be a need for manual labor no matter how much technology invades our world. There will always be a need for human interaction. While 60% of sales may be online, we will still have big box stores and specialty shops, and someone has to work in them.
No matter how advanced we get, no matter how smart, no matter how close we get to the singularity, there will always be a need for people to look each other in the eye, and for humans to do manual labor. The question is, are you one of those people, or do you believe you were meant to do something different, something your parents never had the opportunity to do because they had to provide the basics of survival.
We all have been conditioned to believe that there is one way to organize work, to be creative, and to deliver goods and services. Today, we come to realize that’s not the case anymore, we have options. I didn’t have the same options as a young man, Microsoft started in 1975, the year I graduated in a small town in Northern BC. I had never heard of or seen a computer, just a handheld calculator, who knew we would be where we are today! We all have the same 24 hours, and we all have to provide the basics for our families. Once you have those things in perspective and under control, the choice is yours.
Do you continue to do manual labor, there is no shame in it, or journey into the world of an entrepreneur, where security has a different meaning. You have it in you do either one.