Is your business normal? I attended a seminar recently, it got me to thinking, mostly about businesses and two questions I like to ask them. Nothing earth shattering, but it might be to you. If you are an entrepreneur or business owner, we tend to make one big mistake, and it’s a simple thought to keep in mind:

We only accomplish what we aim for.

If that’s true, there needs to be more don’t you think? We accomplish one goal but didn’t set a goal beyond the first one, a sure fired way to fade off into obscurity.

Another area I was contemplating, was on is sales, or leads, or seeds. I’ve learned the more seeds you throw, the bigger the harvest. Are you throwing lots of seeds? Keeping things simple is best, why? Because simple is hard enough.

Two questions I like to ask business owners / entrepreneurs are:

1.) What business are you in?

2.) Hows business?

Not very complicated is it, but lets be honest, there are many, many businesses that don’t really know what business they are in. That should be addressed immediately before trying to measure the second question. Because if you don’t no #1, #2 doesn’t matter, the answer will most likely already be known.

If you are doing business as normal, or usual, you’re probably finding no one follows normal anymore.

So, ask yourself if your business is normal, if you answered yes, then make it your mission to be business as unusual. Because if you don’t, you will be ignored, maybe even considered obsolete, being normal means you’re most likely not making a difference and or shipping. Consider a 3rd question, if your business closed it’s doors today, would anyone miss it?


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