I want to share from my heart today, please indulged me. I know you can’t imagine a time when business just doesn’t matter, but today, it just doesn’t. On March 4th, 2001 business didn’t matter, and it really hasn’t since, on that date, I suffered a heart attack and today I live to tell the story. Today, my wife & I are dealing with…well, we don’t know what we’re dealing with. You see, my wife’s Father is in the hospital, and he believes he is going to die! He will, but just not yet. There is a possibility he has cancer, and is also having problems with his heart, the diagnoses is still unclear.

Now obviously living is important to business, but a business living, is only important if the one who owns and is responsible for it is alive and healthy. I know what you are thinking, well OK I don’t, but, I know we all get wrapped up in our work, our projects, and we’ll do anything, we will kill ourselves trying to get a business off the ground. But for what? Why?

I can tell you this, if you have ever had a brush with death, the things you chased and worked for, just don’t matter. No one has ever said on their death bed, geez, I wish I had a faster car, or a bigger house. Almost 100% of the time, they say, I wish I had spent more time with my spouse, my kids, and or my immediate family. We are messed up as a people, are priorities most of the time are dictated by things we think are important.

Hell, in some of our businesses we won’t do FREE, we won’t give anything away, but we are the first one’s in line when some other business is giving away something for free. We won’t even help someone in desperate need, most of the time we walk right by. That was random, but it shows the hypocrisy of mankind.

Life is far too short, and when you don’t have your health, not only does business not matter, nothing else matters too! So a pre-requisit to the Future Of Business should be this, take care of your health, your personal health, and it will be much easier to take care of your businesses health.

We need a healthy heart for everything we do, without it, your health and the world you live in, will die with you, and that’s when business doesn’t matter. We have things in the wrong order don’t we, look after personal health first, then, everything else that follows.

Live long & prosper, but only if you have a healthy heart.

Be sure to give to the Heart & Stroke Foundation while you are at it.


About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  


  1. Billy Delaney on July 31, 2011 at 1:44 AM

    Ah! the pull of life is stronger than the push of love, and the heart breaks before the string of life ever does.
    Owen, nothing is more important than the really important things, love, being loved, giving love and sharing love to those who are the closest to us.
    A drive to win at a business is killing more people than it is curing.
    I was told once that you beg for love and you earn respect.
    Too often the ones who love us beg us for this love while we go running to earn respect from those who don’t love us?
    My wife nearly died of cancer, and cancer still has taken so much from her.
    The hugs, kisses and stolen moments are cherished more than ever.
    Stop the madness, live and love.

    • owengreaves on July 31, 2011 at 4:07 AM

      Thanks Billy, I lost my Father to Cancer, my wife lost her Mother to Breats Cancer, and now it appears her Father will have a battle as well. We don’t have enough information on the Cancer yet to start planning or anything of that nature. We’ll know better Tuesday or Wednesday if all goes well. In the meantime, we’ll be driving into the big city everday to visit and find out what is what.

      Thanks for you great words.

  2. Annette (McDonald) Williams on August 17, 2011 at 11:03 PM

    I remember that day, and the ones that followed. Seeing you as you held people much closer to your heart, ate fruits and veggies, walked more. I imagine music and art and love and colours of the world were all more intense.
    Someone my family knows lost his son this week. It reminds us all of what things are most important. Thinking of you and Lisa, and her dad.     Annette

    • owengreaves on August 18, 2011 at 12:09 AM

      Hey Annette,

      Nice to see you here, yes, thanks. These days are long and trying but, we have done this before with my Father back in 1998.