What Do You Want To Optimize? - Owen GreavesWhat do you want to optimize, new ways to succeed, new ways to learn, you have to own this, it’s in your hands.

Every time we make a new technology, a new tool, we make a new way of seeing. Learning to see is paramount, foresight is your friend, it can scare you, it can lead you, but it rarely shows you all the steps, and it never reveals the vision.

There are so many things to optimize, we’re distracted, busy schedules, work, family, technology, we believe collecting Likes & Followers is optimizing, it’s not, it’s another distraction from doing real work. The beautiful thing about technology, it allows us to do so much, more importantly, it allows you to define your own success.

Learning what to optimize requires balance, in work and in your personal life. Optimizing also needs clarity, understanding the why and learning to see make optimizing easier. Some learn quickly, while other’s take more time to find the balance, and how to see. The greatest commodity is time, we fight to use our time wisely; we have yet to master the problem of time, we’re all running out of it.

Most of us just want to live a healthy life, we think happiness can be bought, but it’s merely a decision you make, circumstances are the results of our thoughts and actions. If they are good, we did a better job of optimizing, if they’re not what we would prefer, we tend to deflect and blame it on others or something else. The answer is in it’s simplicity, stop, look, and listen comes to mind….our Mother’s taught us that age old lesson. If we could exercise that lesson more often, we would most likely be in a better place.

So take a different view of your business, maybe your personal life, from 50,000ft, what do you see, then make a list, what do you want to optimize?

I have an online friend in this battle, he is well-known, has built a large online following, written 6 books, and a host of other things, after all of this, he is looking for a full-time job. He admits that he hasn’t been able to make it on his own (but still wants to), so he is looking for a job, but a specific kind of job. Which raises the question, should you seek a job (full-time) or step out the way of self-employment?

The question raises many other questions of whether you’re in a place to go self-employed or to continue working a job, but only you can answer them, it’s all a risk at some level. I have been on my own the last 7 years, it was exciting at first, but it got gradually harder, and I found myself wishing for a full-time job so I didn’t have to go through the pain. The fact is, some of us are not able to be self-employed, for a lot of reason’s, but you can learn to, and find ways to survive through the down times. Surviving is not why we start a business, or make the decision to be self-employed, we hope for greater than what we had in the job, its human nature.

I’m writing this here because I want to help him, I admire this person’s transparency, his willingness to put himself out there, to be humble enough to ask for help in a very public way, his name is Jesse Stay, I’ll let him appeal to you:

Yes, I’m looking for a full-time job. Know anyone that’s hiring?

The truth is, it’s embarrassing to say that. As someone who has written 6 books on social media and continually gets approached for more; As someone who has almost 80,000 subscribers on Facebook, 65,000 followers on Google+, and 40,000 on Twitter, along with Facebook Pages in the hundreds of thousands; As someone who has helped pioneer social media and audience/reach for organizations like the LDS Church, Deseret Digital Media (a top 25 news organization in the USA) and even worked with Facebook, Inc. herself; As someone who has built Twitter tools with users in the hundreds of thousands; As someone who was described by Mashable as one of the top entrepreneurs, and top developers to follow on Twitter, I just couldn’t make going on my own work.

Raising a family of 8 on your own, with no full-time employment is HARD! While I’m constantly getting new clients (and still seeking more, unless I get a job), it just doesn’t seem enough to make what I need to support my family. Maybe I’m doing something wrong. Maybe I just have more expensive needs with my large family.

I’m often told and described by others who introduce me as “one of the best social media experts in the world.” Those are not my words. It’s hard for me to believe them when I can’t bring in enough clients on my own to justify that title. Those that work with me love what I do for them, but I’m not doing something right, because I still don’t have enough clients paying regularly to keep me afloat. I think I’m just not cut out enough to do this thing on my own – I either need someone who’s picking up the slack in the areas I’m missing (aka someone to tell me what to do while handling the sales/budget/finance – know anyone good?), or I just need to work for someone else.

It’s tough for me to share this – I have to swallow my pride. I don’t enjoy admitting defeat, and maybe I haven’t fully, but some how I’ve got to pay the bills, and I’m ready to make a change in direction to do so.

If you know anyone hiring Director-level or above in digital or social media strategy (can even have a technical-leaning, as I started out as a software developer), or even emerging technologies and finding disruptions within a company, Bitcoin and cryptocurrency included, please send them my way. I’m really looking for introductions more than job postings. I’ve found a million job postings and without a close friend that knows my skill-set introducing me to the hiring manager and pushing them to hire me it really doesn’t do much good in such a competitive market. Also, while I’d love to stay in Utah, I’m really open to working anywhere (especially internationally!) if it gets me employed. Send them my way!

Oh, and please feel free to check out my LinkedIn profile to see my clients, work performed, skills, endorsements, and recommendations: http://linkedin.com/in/facebook

If you can help him, I recommend you reach out to Jesse, you’ll find him easy to contact, and he is always willing to help.