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Posts Tagged ‘Owen Greaves Consulting’

Open & Free Business Model Workshop – May 21st, 2010

COME EXPLORE YOUR BUSINESSES FUTURE On The WEB!

We will look at three main topics:

TRENDS

We’ll look at trends and what’s happening around the world, and how these trends will impact your business online & off. Today there are 1.7 Billion people on the Internet, in the next 3 – 5 years that number will be 5 Billion. How will you get their attention?

THE OPEN & FREE BUSINESS MODEL

This is not a skill set, it’s a paradigm shift and this shift is painful, I’ll layout why and what this model might look like for your business, I’ll also show examples of how businesses are using this model.

BREAKOUT SESSION

By the time we get to this section, you’ll already have some new creative ideas, and ways to increase revenue. We’ll work through how you can build & implement your ideas with your staff.

When the workshop is over you will have a much better view of what’s coming, a framework to help you adapt, plus you will have a simple step by step approach for implementing new revenue streams.

Until May 20th the workshop is affordable at just $90, the price will go up on Friday May 21st to $100

Book now and reserve your seat, only 20 seats available!

For more details and to book your seat, just e-mail me at workshop@owengreaves.com

I look forward to working with you,

Owen Greaves Consulting

http://blog.owengreaves.com

Mini Workshop – Book Your Seat Now – Seats Still Available.

Social Media = The Open & Free Business Model – Workshop

Book your seat NOW – 1st Come 1st Serve – ONLY 20 10 Seats available!

How to give your content away and generate revenue!

This mini workshop is being held in Abbotsford, B.C., and will touch on three primary areas:

TRENDS

We’ll look at trends and what’s happening around the world, and how these trends will impact your business online & off. Today there are 1.7 Billion people on the Internet, in the next 3 – 5 years that number will be 5 Billion. How will you get their attention?

THE OPEN & FREE BUSINESS MODEL

This is not a skill set, it’s a paradigm shift and this shift is painful, I’ll layout why and what this model might look like for your business, I’ll also show examples of how businesses are using this model. We’ll talk about Content, Social Media Strategies and tools.

BREAKOUT SESSION

By the time we get to this section, you’ll already have some new creative ideas, and ways to increase revenue. We’ll work through how you can build & implement your ideas with your staff.

When the workshop is over you will have a much better view of what’s coming, a framework to help you adapt, plus you will have a simple step by step approach for implementing new revenue streams.

The workshop will be held on April 30th, Noon – 4PM and it’s just $100. There are only 10 seats available and are on a 1st come 1st serve basis.

To reserve your seat please reply ASAP by e-mail at owen@owengreaves.com for all the details, DO IT NOW!

The world is coming, and I look forward to helping you get ready.

Owen Greaves Consulting

http://blog.owengreaves.com

The Open & Free Business Model Mini Workshop

I have been asked many times what the Open & Free Business Model is and what it might look like, how would do I use it in my business and so on. The questions always center around, how will I get paid for my digital content? That’s actually the wrong question and the wrong focus. The model is not about technology, nor is it a skill set, it’s a mind set, a paradigm shift of moving away from control. It used to be, he who had control made all the money. Today, the good news is, that thinking or model is shrinking and is changing to, he who has less control makes more money. It sounds risky doesn’t it? I liken it to a faith based way of doing business, trusting the people formerly know as consumers.

With that in mind, Owen Greaves Consulting is holding a workshop for local businesses Friday April 30th from Noon – 4PM, there will only be 20 seats available and is being held in my community. This workshop is a scaled down version of the Two Day Program. Three topics will be covered, first I’ll touch on trends to help get the creative juices flowing, then I’ll give you 4 – 5 examples of brands / businesses that do variations of the Open & Free Business Model, then we’ll spend most of the workshop in a breakout session, call it a Think-Tank if you will. We’ll split up into teams of 5 to work together on developing idea’s, concept’s that can be implemented, and then each team will share their idea’s with everyone. In the longer Two Day Workshop, the format is similar but with perks not included in the shorter session.

The purpose of the workshop’s is to help you as a business owner to begin the process of changing the way you view the world online, revolution is adopting new behaviour, it is my hope you will change your behaviour and become revolutionary through these workshops.

I have shared many times before, there are 1.7 Billion people online today, in the next 3 – 5 years that number will be 5 Billion. We will have to prove Impact like never before, we will need to find new creative and effective ways to get attention. The current strategies and or tactics have yet to be proven effective in this new way of thinking, also the current infrastructure is inadequate.

If you live in my area and would like to fill one of the 20 seats available, please contact ASAP! I will be providing more details later in the week, there will be a 10% discount for registering by April 23rd, 2010.

For more information, check this Blog and or send me an e-mail: owen@owengreaves.com

Where To Put The Toll Booth

The question of where to put the Toll Booth is being asked of me more and more lately, it’s a big subject and really can’t be covered in a Blog Post well, I’ll just share some thoughts for you to ponder. With the shift to an Open & Free Business Model, the confusion of the concept, the fear of losing control, and how to make new money from it are the biggest reasons to take your time and consider where the Toll Booth should be. Let’s consider some facts.

Today we have 1.7 Billion people on the Internet, in the next 3 – 5 years there will be 5 Billion people here online. Also consider that Advertising dollars are shifting to the digital marketplace, traditional advertising is dropping and digital is increasing. Print is down 18.7%, T.V. is down 10.1%, Radio is down 11.7% and magazine’s are down 14.8% in the USA alone. On the other-hand, Digital is up, HandHelds are up 18.1% and general Internet (Computer) is up 9.2% overall in the USA. These numbers are changing everyday, and these are taken from November 2009 statistics. With over 65,000 iPhone Apps on the market and more are being released daily, these apps are revenue generators that play a huge role in the Open & Free Business Model. A Toll Booth if you will.

The term Open & Free Business Model means a great many things, it’s access first before money, in a way it’s like the old GPL of Shareware model, you got to try it for 30 days and then you had to buy it. But today there is a difference, today people won’t tolerate paying for content in any of the traditional terms. Newspapers are trying get you to pay for content for access, how do you think that will go, I think they will rethink that if they want to generate new revenues.

The biggest issue I’m coming across is a thing called creativity, there is a mental block on how Open & Free is going to make money. Personally I think it’s not that difficult to figure out, but that’s what I do, I help businesses come up with new ideas on how to do that, to build something that can be implemented for the purposes of being ready for the new 3.3 Billion people coming in the next few years. The problem isn’t that  it can’t be done, the problem is we have to unlearn and make a paradigm shift in how we view the world of business. I’ve quoted Gerd Leonhard many times, he once said, “the Internet is a giant copy machine, we now have to sell things that can’t be copied. Sell things around the content. Sell the packaging, sell the experience.” I’ve always believed that the experience I have in dealing with you determines the success of your brand. Business is not transactions, it’s interactions with people, and those people determine whether your brand is good or not based on the experience of dealing with you and your business.

If we must stop the model of copy to something that can’t be copied, we must look at a bigger picture, and that means changing the way we see the world. The Open & Free Business Model has nothing to do with technology, it is rethinking the placement of the digital marketplace Toll Booth. Some Bloggers have proven this model in part, offering good if not great content for free that you normally would have paid for upfront. That scares the day lights out of the business world, letting you decide before you buy means mainstream business has give up some control. It means they can’t guide you through the typical sales process of making say yes to a string of mini closes. They have to change how they think and ensure what they want you to purchase brings value and fills a real perceived need. They struggle now with where they make the money and how to ask for it. I’m generalizing of course, some understand but most don’t.

The bigger issues coming, what happens when we go to a single currency in North America, what happens if Net Neutrality comes to fruition, there will be another shift but not nearly as big as the Open & Free Business Model. This is not the same as Open Source but we can learn much from the GPL (General Public License) model.

The placement of the Toll Booth will most likely determine the amount of money you generate in the digital marketplace, but you need to understand how to determine that placement. You may not like the idea of an Open & Free Business Model, but what you may not see is that free gets you to a place where can ask to be paid. It will be quality over quantity, and it will also mean you are solving a problem and or filling a perceived need.

I have probably introduced you to, maybe for the first time, the thought of giving your content away for free and then figuring out how to make new money from that thought. There is far too much to cover for this post but you can read more about it here on my Blog by doing a search on the topic.

Owen Greaves Consulting is currently planning a 2 day workshop on the Open & Free Business Model, to help you learn how and where to put the toll booth in your Open & Free Business Model. If you are interested in this workshop please send me an e-mail or leave a comment for more information.

New at Owen Greaves Consulting – DISQUS Comment System

Good Day!

I have decided to try the DISQUS Commenting System on my Blog, this is in effect immediately. As with most Blog systems you want to reach and provide the best service possible, commenting is a huge part of Blogging and shouldn’t be treated lightly. I hope this new commenting system works well for Owen Greaves Consulting, but more importantly it works well for you.

Thank you for reading my Blog and I hope this system will entice you to leave more comments.

Owen Greaves