There is much confusion on what SEO (Search Engine Optimization) is, and what it will do for you, in fact, there are many claiming it to be the end all to your websites problems. I’m not going to go into the details of SEO, I’m going to share an experience, what I’m often asked to do for a business. I can safely say, if you think SEO is going to bring the desired outcomes you’re hoping to obtain without planning, without knowing why you’re flexing the SEO muscle in the first place, you most likely would be wrong and disappointed. If your website sucks, SEO will merely reveal that it sucks even more, much like Social Media Networks do.
SEO is not duck-tape, it’s not a quick fix to a perceived problem,I’m not saying SEO doesn’t play a role in your marketing efforts, I am saying…you need to step back, fly at 50,000 feet, and ask yourself what it is you want your website to accomplish, and then work towards that end. It’s called a realistic strategy, and then a marketing strategy. To explore, to discover what your business objectives are, why do you even have a website? There are many, many questions that need to be answered long before you journey down the Search Engine Optimization road. The future of business is not about shortcuts, it’s not about SEO either.
SEO is not duck-tape, it’s not a quick fix to a perceived problem, it’s supposed to enhance, to improve your findability on the interwebs, to assist your conversion ratio, and much, much more. SEO is so much more than just trying to game Google or Bing, to just end up on page one. If you haven’t done the hard work, SEO won’t do anything if your site isn’t designed or setup to make people do something. If you’re only goal is to end up on page one, that’s easier than you think….but you will still fall short of your desired outcome.
SEO is so much more than just trying to game Google or Bing. SEO, in my opinion, should be in your marketing efforts, well after the planning and building, after you have completed a mind map of your site’s objectives. SEO is a tool to ensure your content is directing visitors to a call to action of some kind. SEO is not a destination, it will not fix other broken problems with your content, or your website, it will reveal them. SEO should be used to qualify those visitors, and then enticing them to go where you want them to go, what you want them to do. The very notion that SEO should is the solution to your site reaching page one is the wrong objective, it’s the wrong goal, you are asking the wrong questions, there are deeper reasons why Google and other search engines aren’t giving your site it’s due, your site isn’t doing the right things to garner their attention in the first place.
The future of business is not SEO!
I recently signed up at Twitter, so what you say! Most of my experiences on the Internet have been ho-hum for the most part but sometimes I’m entrigued by little things. I put up a Blog some time ago, no marketing no nothing really, I just started writing. I’m currently in between gig’s so to speak and have some time on my hands. I don’t have a business or a plan for that matter but I have been tinkering with the idea. One of the tinkers is registering with Twitter and finding a few people I already know to follow.
One thing leads to another, I get published at Ezinearticles, fine tuned my Blog for low level SEO, posted that I am writing an eBook and visited one interesting website and next thing I knew 30+ people started to follow me on Twitter. Again, so what you say!
Now I have registered with other Social networking tools before and frankly no one came to my Blog unless I personally told them to, putting the link up in various services really didn’t do much good. Until Twitter. Now I realize content matters, who wants to read about my rants on stuff your not interested in, but that’s my point, I write because I like to and I’m not really trying to get traffic. Not on purpose anyway. Having said that, did I mention I was in between gigs? I should try to get traffic and try to earn a living online shouldn’t I? So why am I so hesitant, could it be I just don’t trust Internet Marketer’s telling me how to get rich online? Yep!
Now the tool that has been the most fun to use for me on Twitter is TweetDeck, it takes the pain of having to go to my Twitter homepage to see what’s going on and to post my updates. Well Done! So the problem now is I can’t seem to walk away from Twitter, why? It’s addicting!
Like everything else I’ll get over it because I get bored easily, I’ll find something new to play with and I’ll get fired up and post about it. That’s the best part about Blogging and having your own Blog. Hmmmm, is a Blog a tool or an Addiction, YES!