The Internet is the new game changer in every possible way for business and individuals, it’s also a problem, because like the town you live in it brings out those looking to take advantage. Imagine a world with no law enforcement and I show you a day where everyone will try to take advantage, not to benefit others but to benefit themselves. It really isn’t much different than today, many don’t value human life the way we used too and we don’t help each other in the way that we should. We are self serving most of the time, we do things because there is something in it for us. Call me a cynic, but, human nature has proven time & time again we are predictable. We prove day in and day out there is good and evil, dumb & smart and there always has to be a winner and a loser.
The flattening of companies and now the world puts an old power in our hands, you & me! Most of us aren’t equipped to handle this new old power, we will continue to take advantage of others with even more ease. Can we be trusted with this power? Probably not, all you have to do is look at the history of mankind, how we consume everything in our path including people. We are doing the same thing with the Internet, with Social Media and Blogs, consuming and taking advantage.
The picture isn’t all black but it’s dark, I struggle as I’m sure you do with how the rules are being broken, how they are being changed. This new old power we have at our disposal is a double edged sword, it will work for us and against us.
One of the most disappointing and tiresome problems on the Internet today with Blogs and Social Media, is with the very thing we cherish the most, the content. There is a re-occurring problem that takes the joy out being a Blogger is, Social Media & Blogs are broken.
Social Media is forcing transparency, honesty and do the right thing mentality, this is good right? This by itself is extremely powerful and we will all feel the benefit, but there is a dark side too, some will manipulate and try to take advantage of this very power. Let’s take Blogs for a spin here, there are some incredibly talented people out there writing amazing content and truly have something of value to share with all of us. They write for hours a day, sculpting and carving a message that is meant just for you. You have been hunting for this content, but sometimes, you find it in the most unusual places. Then there are Blogs that don’t write one letter of original content, they claim to be a the best resource on the Internet and all they do is pilfer news sources that auto post to a these Blogs. In essence, gaming the business of Blogging.
The gaming of Social Media has the same issues, Twitter is a great network for connecting with like-minded individuals. You also will find the same links and content posted by millions over and over again, each one thinking they reported it first creating a wall of noise beyond anything you seen or heard before. Every Social Media Network has the same problem and I have to hear of a good solution to solving it. I realize I can’t do much about these problems by myself but I can speak against them and encourage you to do the right thing for you and your business. I to post links to information with the intent that it actually matters to you, not to be the first one to break the story and then watch 250 million others do the same, it defeats the purpose of having a Blog or using Social Media Networks the way they were intended.
I have found that the most common thing being delivered on the Internet is how to make money and get rich by using (buying) someones system, claiming to have done it, only to find out they don’t have a clue how to run a business. They are just doing what someone sold them to do, there are no short cuts my friends so be prepared to pay some kind of price no matter what you do. Don’t get me wrong, we all want to earn a living, but if it’s too good to be true, it probably is.
A tip for you. There is a gap between knowing how to do the work of a business and knowing how to run a business. You may not be equipped to be both business owner (Entrepreneur) and the worker (technician), most aren’t.
My point is this, If you are serious about Blogging or being part of media, stop trying to be like mainstream media, report from your part of the world not everyone else’s world. Write about what’s happening to you and your interests. We already get bombarded by the same content over and over through normal news services. Gaming something rarely is a long lasting venture of success, you rarely get or sustain credibility by doing it. If you must use someone else’s work, ask them to help you, ask them to be a guest Blogger or get permission to use their material, have integrity and be known for it. Your original content, your voice, will eventually be heard because no one can write or deliver it the way you can. Whatever it is you are passionate about, do that, be that with all you can muster up to be it and let the quality and sound of your voice be the difference. Don’t set up systems that fail to present your personality and desire to help others. Only you can do that by participating first hand with your blood, sweat and tears. Let us know who you are and see the passion of your heart by being transparent, honest and real. We are waiting for you.
Michael Gerber said it best in his book The E-Myth revisited, many of us think we can run a business better than our boss does because we know how to do the technical work. When that happens we start the self talk, I can do what he or she does better, I know more about this and that, before you know it you have convinced yourself you should step out on your own and setup shop. That is called the Entrepreneurial Seizure.
The truth is, just because you know how to do the work does not mean you know how to run a business! The gap between a technician and an entrepreneur is huge, failing to see this gap is why the majority of all small businesses fail. Even at my age I am embarrassed to say I didn’t see the problem earlier in my life, my father, (may he rest in peace) always said, ” I can do anything another man has done”. Was he talking about the Entrepreneur or the Technician? The technician of course.
Deciding to go into business for yourself takes serious work, take the time to do a good plan an take an inventory of yourself, strengths, weaknesses and so on. There are many ways to do this inventory but if you read Michael’s book you will find you have a bigger problem lying inside of you. There is a fight that takes place in everyone who has this seizure, there is a way to win the fight but it’s not for the weak of heart. Till next time.