I recently spoke to a group of business owners, entrepreneurs, and something became as obvious as the nose on my face. Now I speak with a lot passion, very matter of factually, and sometimes I’m in your grill, I am as honest as I can be, I’m also extremely transparent. I put myself in front of the truck, willing to be hit by it.
I study the future of business, I spend much of my studying human behavior, and I’ve discovered, people don’t want to hear the truth. I’m generalizing of course, but denial is a powerful thing, if I just look the other way, it’s not there, and it’s not happening.
I’m pretty hard on business owners, and entrepreneurs, mostly because they think of themselves far too much. Again, I’m generalizing, not all of them do, but in general they do, in fact, we all do, it’s the wiring of human behavior.
Flicking the switch is not easy, admitting you don’t know, what you don’t know, takes great humility, and most of us are really bad at being humble. In order to have the fortitude to flick the switch, you will have to come to terms with humility, the humble have more friends, and tend to be more charismatic. You can’t be an authority on everything and build a 1,000 true fans, the fan base has to embrace you and your work to an extreme level. Authority & arrogance don’t attract fans, and they rarely build large communities and followings.
I have never spoken at an event and not offend at least one person, I almost always get under someone’s skin. I even warn everyone before I start, I will offend someone here today, I apologize in advance, but I only know how to speak the truth. The truth is based on my research, studying human behavior, and the natural gravities of human behavior. I don’t like the truth either, but it is what it is.
I am amazed the power fear has over biz owners and entrepreneurs. It’s real for them, typically, the worst thing that will happen to them, usually….you get to start over! You will never fully flick the switch unless you overcome the fear of failing along the way, you will always gravitate to making sure you don’t feel the pain of it. Hence, you get in the way of your business and the learning.
I too have the same problems most of you have, I to get in the way, sometimes I think I know something and learn quickly that I don’t. Sometimes, it’s embarrassing. I am not perfect, I don’t know everything, and frankly, would I want to….well maybe : ) I am figuring things out on the fly sometimes, sometimes I ask you the reader to provide input, I’m always assessing and researching, why? So I can relate the truth as accurately as possible to you, share what I find and what I see coming. I do it because I can’t not do it, it’s what I do, I want to help cure the blindness most business owners & entrepreneurs have, I want to be a resource that helps you win and make the living you would prefer to have. So I challenge you……
Learn to embrace the truth, learn to be willing to admit you don’t know, learn to be humble, and be willing to fail along the way. Flicking the switch is about a journey, not a destination. Are you ready yet?
- The Future Of Business – Flick The Switch! (owengreaves.com)
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
Michael Gerber said it best in his book The E-Myth revisited, many of us think we can run a business better than our boss does because we know how to do the technical work. When that happens we start the self talk, I can do what he or she does better, I know more about this and that, before you know it you have convinced yourself you should step out on your own and setup shop. That is called the Entrepreneurial Seizure.
The truth is, just because you know how to do the work does not mean you know how to run a business! The gap between a technician and an entrepreneur is huge, failing to see this gap is why the majority of all small businesses fail. Even at my age I am embarrassed to say I didn’t see the problem earlier in my life, my father, (may he rest in peace) always said, ” I can do anything another man has done”. Was he talking about the Entrepreneur or the Technician? The technician of course.
Deciding to go into business for yourself takes serious work, take the time to do a good plan an take an inventory of yourself, strengths, weaknesses and so on. There are many ways to do this inventory but if you read Michael’s book you will find you have a bigger problem lying inside of you. There is a fight that takes place in everyone who has this seizure, there is a way to win the fight but it’s not for the weak of heart. Till next time.