Recently I wrote about privacy & security, I find it interesting that email is still considered open season. I can stop you from posting on my wall, and very little else. Consider how much time one can use to filter or manage the ongoing spam, email your friends think you should read, and then there’s the deluge of offers from Internet Marketers.
One not talked about often, is emails from those called acquaintances, or someone you met a wine & cheese that just can’t wait to get home to send you that all important ask, and they want you to work for free. I’m all for doing free, but that free is a calculated risk I take, not one I impose on others. Is the inbox no longer sacred? Having a conversation, or meeting someone at a social doesn’t mean you can make a request to work for free, to fill your inbox with offers, and to refer them and the their work to others.
The inbox violation is part of the etiquette of relationships, carving out time to get to know people at a deeper more rooted level. I’ll meet with almost anyone who asks, to be clear, if you’re asking me to work, don’t be surprised if I tell you jump through a hoop or two.
Be respectful of the Inbox, your business depends on it.
Social networks now behave like mainstream channels. I’ve spent several years on Social Networks, and have notice that they all have become mainstream. They’re no longer different from TV, Radio & Newspaper, all you have to do is watch all the yelling, telling, and fire hosing of ads and links to selling products and services. Many would claim that’s just what they’re all for, I’m not convinced.
We live in a connected economy, we no longer fall for mainstream tactics, because they don’t work well for connecting. The biggest reason it fails, we all have control over our most prized asset, our time. We don’t want anyone to waste it, or take advantage of it. So why is it still happening, two reason’s might be, it still brings results, or connecting costs too much, time & money. Or, they figured out what quality story telling is. Quality story telling always wins. The story telling looks and feels differently on each social network, because we don’t act the same way on all of them, we talk differently on FaceBook over Twitter. So the easy thing to do, just blast, just let the fire hose go full on, on all social networks. But the audience is not the same on all social networks, success with each of them requires you to do some research and looking at data, what’s really happening.
Remember when we were told, God gave you two ears and one mouth, use them proportionately. We have fallen to our old habits, we like to talk more than we listen. People today, want you to listen, they don’t want to you to talk so much they can’t get a word in edge wise, they want to take part. It’s not just TV, Radio and Newspaper that yells at you, all the social networks are doing the same thing. They’ve all become mainstream, and I’ll bet, you think nobody is paying attention to your activity on social networks.
The secret, the way to win, is quality story telling, but the way your subscribers, your readers, your visitors, and your customers want it, NOT the way you think it should be, and that’s the hard part. You already have what it takes to tell your story in a quality way, the world and those who are paying attention to you, want to hear your story. So tell it!
When I was a boy, I noticed my Father worked hard, long hours at his day job, and then he would come home and stay up til midnight working on his side business. He was a machine, he would work for hours and think nothing of it. Due to his working so much, we never got to have much Dad time, but when we did, it was great fun. For years I took my Father’s advice, and for years I struggled, until I realized he was stuck in the Industrial Age Program, he lived to work.
I never believed that we were to work so hard we would forget to live our lives, that we would trade that life money, like we just sold our souls to the devil. I’m not suggesting there’s anything wrong with a good hard days work, but why are you doing it. Many would stand up and say, “I’m doing this to support my family, so they can have a good life”. While that may be true, I have a hunch, most of us didn’t really believe it when we said it.
If helping people is important, how can you help anyone if you’re working 60 -70 hours a week, your time is eaten by your day job. Maybe your day job helps people, it’s possible that you have traded your life for that day job that helps people. It’s not all bad though, we do however have to step back and ask ourselves why we have traded our time for dollars.
In the end, my Father worked his entire life believing everything would be OK when retirement knocked on his door. It was a lie, and was angry, because he truly thought he was doing was for his family, trading his life so we could have a better life when his working years were finished. He used to tell me, “son, you have a choice, you have to decide which 12 your were going to work. You can work the first 12 hours of a day, or the second twelve, it’s your choice”. I hated it when he said it, because he had already proved his theory, his belief didn’t work.
My Father retired at age 55, he lived to be 70, so he struggled far more in those retirement years than he did when he worked the day job. Because what he was told wasn’t true, he believed what he was told by his employer and by the government. Do this, and do that, and you’ll be just fine come retirement time. So now what do we do with that knowledge?
If you haven’t noticed, most so-called careers have a shelf life, they don’t care how long you’ve devoted your life to it, it doesn’t care how old you are, it flat-out doesn’t care, it will spit you out regardless of the life you traded to make sure it survived. The bottom-line, protectionism, and control is what big business is mostly about, the music industry, newspapers, politicians, they are all doing everything they can to keeps under their thumb. They want you to make that decision of which twelve you’re going to trade you life for a pay cheque.
Some how life has gotten so complicated we’re not sure who to believe, how to undo, and how to unlearn much of what we believe to be true. As I said before, YOU are the secret weapon, only YOU can make a difference, only YOU can decide what, and for how long. Surround yourself with smarter people than yourself, because if you think you’re the smartest person in the room, you’re in the wrong room.
Spending countless hours reading business blogs, books, going to seminars, and hearing a TED Talks of one of the brightest minds in the world, they might bring you closer to finding the secret weapon, or what it is. But you’re looking in the wrong place, like looking for love in all the wrong places. The secret weapon has one characteristic that most over look, and that’s the problem, we’re over thinking, over analyzing,. The book Think & Grow Rich is telling you what that characteristic is, the first time you read it, you miss it, you think the secret is still in the book. You read the book again thinking it’s still in there, it just hasn’t shown itself just yet.
The secret weapon is a scarcity, are you ready to learn what it is? It’s something no one in the world has:
Now go show the world your secret weapon.
What would you like to teach the world today? The old song that used the line, “If I could teach the world to sing, in perfect harmony”. The idea had the right motive, we would love to collectively get along with everyone, and using the universal language of music seemed like the perfect way to start that movement.
If you ask yourself this question today, what would it be? Is about your work, what you do? Would you try to use this opportunity to talk about your business, and why everyone should do business with you. Does everyone need to do business with you, is it realistic, no they don’t, and you couldn’t handle the work load.
Setting an unrealistic goal doesn’t really move you closer to your objectives and desires, it does generate anxiety. If you could teach the world one thing, what would that be?
For me, it would be, to help you understand how special you are, and that you should dare to believe in yourself. So we could have the privilege of experiencing your passion.