logosIf I was in Real Estate Today, the very first thing I would do is identify my PURPOSE, the why I think I should be using Social Media Networks. This would appear obvious but it can be misleading, if you don’t believe Social Media will increase revenue, help build a stronger market share and develop community around your brand, your right, the strategy will be an exercise in futility. If you do, get to work and build a plan.

Get started by doing the following:

  • List requirements needed to implement strategy
  • Key Result Areas – What are they
  • Discern objectives
  • Identify Key Success Factors
  • List Core Competencies
  • Complete a S.W.O.T. Analysis, a plan needs to be well thought out.

Once you’ve completed the above get the following action items flushed out and then make it happen.

  • Setup accounts on multiple Social Media Networks and get active, participate, get involved in the communities…then….listen to what is being said, what is happening and where it’s being said. Never stop listening, never stop having a presence in these communities. People come back to things and places that are useful to them. Especially if you can help them.
  • Use all SM Networks like Twitter, FriendFeed, YouTube, Viddler, Tumblr, FaceBook, StumbleUpon, Digg, Del.icio.us, Technorati, MySpace, LinkedIn, Seesmic, UStream.tv, and BlogTalkRadio. There are many more.
  • Blogging is a must, convert or add a Blog to an existing website, this is where you build community and give customers a place to go and something to do.
  • Take advantage of video, do LIVE open house events streamed via UStream.tv or one of the other web broadcasting services. Record those events and archive them, build a library, make them available to anyone to view at their leisure.  These video’s can also be training or teaching prospects on what questions to ask, how to and so on.
  • Do a live web radio show, field questions on a live video show that has Twitter embedded so it’s real-time.
  • Do video interviews, record testimonials…etc.
  • Sponsor or Host a major Social Media Event, these events charge for attendance and should not only cover expenses but should realize a profit. Bring in people who are actually doing or using Social Media at a high level, not just lip service.
  • Hire or contract a Community Management Officer or a Social Media Director.
  • Get Educated on Social Media, attend major conferences and get around those who are high profile in Social Media, and read books for more insight.

I’m just scratching the surface of your plan, but make sure you actually have a plan before jumping into the Social Media mayhem.

This doesn’t have to be difficult, it doesn’t have to be hard, but one thing you do, is work if you wish to realize the results you want from your efforts. It will take time, money and above all else, EFFORT! Whether you are a Broker or an agent, it makes no difference, build a plan, work the plan. But hey, you already know that, but do you know the technology and how to implement it? Do you know how to prepare? Are you willing to pay the price?

In this business, success is not measured by fitting in, it’s by standing out. (Mad Men)

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  


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  3. Villas in Spain on October 21, 2009 at 1:45 AM

    Unfortunately when in the real world it IS hard to do all those things – even when not busy. I have started to do social media in the last few months and see that it is one of a number of ways an agent must market his properties. However, it is just one way and when you have to deal with vendors, purchasers, enquiries, follow-ups, contracts, tire-kickers, up dating web pages and internal promotional materials and lots more…. it is not always time effective to jump in.

    I have a flip mino HD and do not like them very much for filming properties as the 16:9 aspect ratio makes the field of view too small for many rooms. I think most agents doing a live open house on ustream would possible do more damage than good and that includes recording video as the quality must look professional – nothing worse than an amature video of a property – and it looks easier to do than it is. (voice of experience!)

  4. Villas in Spain on October 21, 2009 at 1:50 AM

    ….. Please feel free to add on the end of my comment…. Great post though, stimulating and well worth the read.