If I was in Real Estate Today, the very first thing I would do is identify my PURPOSE, the why I think I should be using Social Media Networks. This would appear obvious but it can be misleading, if you don’t believe Social Media will increase revenue, help build a stronger market share and develop community around your brand, your right, the strategy will be an exercise in futility. If you do, get to work and build a plan.
Get started by doing the following:
- List requirements needed to implement strategy
- Key Result Areas – What are they
- Discern objectives
- Identify Key Success Factors
- List Core Competencies
- Complete a S.W.O.T. Analysis, a plan needs to be well thought out.
Once you’ve completed the above get the following action items flushed out and then make it happen.
- Setup accounts on multiple Social Media Networks and get active, participate, get involved in the communities…then….listen to what is being said, what is happening and where it’s being said. Never stop listening, never stop having a presence in these communities. People come back to things and places that are useful to them. Especially if you can help them.
- Use all SM Networks like Twitter, FriendFeed, YouTube, Viddler, Tumblr, FaceBook, StumbleUpon, Digg, Del.icio.us, Technorati, MySpace, LinkedIn, Seesmic, UStream.tv, and BlogTalkRadio. There are many more.
- Blogging is a must, convert or add a Blog to an existing website, this is where you build community and give customers a place to go and something to do.
- Take advantage of video, do LIVE open house events streamed via UStream.tv or one of the other web broadcasting services. Record those events and archive them, build a library, make them available to anyone to view at their leisure. These video’s can also be training or teaching prospects on what questions to ask, how to and so on.
- Do a live web radio show, field questions on a live video show that has Twitter embedded so it’s real-time.
- Do video interviews, record testimonials…etc.
- Sponsor or Host a major Social Media Event, these events charge for attendance and should not only cover expenses but should realize a profit. Bring in people who are actually doing or using Social Media at a high level, not just lip service.
- Hire or contract a Community Management Officer or a Social Media Director.
- Get Educated on Social Media, attend major conferences and get around those who are high profile in Social Media, and read books for more insight.
I’m just scratching the surface of your plan, but make sure you actually have a plan before jumping into the Social Media mayhem.
This doesn’t have to be difficult, it doesn’t have to be hard, but one thing you do, is work if you wish to realize the results you want from your efforts. It will take time, money and above all else, EFFORT! Whether you are a Broker or an agent, it makes no difference, build a plan, work the plan. But hey, you already know that, but do you know the technology and how to implement it? Do you know how to prepare? Are you willing to pay the price?
In this business, success is not measured by fitting in, it’s by standing out. (Mad Men)
You frequently hear of people doing the most generous things in your community, and you can’t help wondering why it doesn’t happen more often. I think it does but we don’t hear about most of them, we hear about the high profile stuff, the things that glorify individuals or an organization. In general people think you have to be a Christian or a Missionary to do acts of kindness, you couldn’t be more wrong! I can say this because I am a Christian, but I wasn’t one for 34 years and I can tell you I have seen many great people and not so great people do things that wow you.
You’ve heard on the news of people saving lives, street people jumping into rivers to save people, those heroic people. What about, well, you and me? Just everyday folks who get up in the morning, go to work and then come home and rest up to do it all over again. These individuals are caring loving people to, they may show it in many various ways but it’s in each one of us.
Our church, or should I say some everyday people held an Oil Change for Single Mother’s behind the 7-11 store at our Church location and we had some wonderful stories come from that experience. You don’t need to be part of an organization to pull these things off, even our own neighborhood holds a BBQ in the cul-de-sac around the corner from my house each summer. We get together, get to know one another and help each other when in need.It’s about people, it’s about building relationships, it’s about making a difference in the lives around you. You’ve seen it here and you’ve seen me post in Twitter and other various Social Media Networks. How Many People Are Better Off Because You Lived?
There are many of us who are trying to translate our offline activities and bringing them here to Social Media circles, raising money for various events and organizations, building one another up and help each other. It appears it’s easier to do it online than in real life, why? Why don’t have to get up off the chair, it’s easier, less work and effort. Does that means it’s any less valuable? Less effective? Is it shallow? Does it say, I really don’t care enough to go be with you?
So I leave you with a question and I hope you will share your thoughts here with us and those who read this Blog.
Does doing Random Acts of Kindness hold the same weight and importance in Social Media Networks?