3psI was working on a project today and found myself being distracted, sometimes you have these epiphany’s that give you a perspective you never had before right smack in the middle of working hard. You know what I’m talking about, the subconscious never stops, we day dream, we scheme, we plan and sometimes we get deep. So here it is, I stopped working to write this because it wouldn’t leave me alone!

The 3 P’s of Social Media

  1. Presence
  2. Placement
  3. Participation


It’s not that complicated, we do these three without giving them a second thought or give them the credit they deserve. We all have presence at some level or another here on the Internet, some are very influential through their presence and become high profile, maybe you. Each organization, group or person has a different strategy to ensure that presence. Some may even be misleading, but I like to believe most are honest and true to their mission and vision. Doing the right thing right, being honest, having integrity, the very things required to be of value and trust worthy. Without those qualities your presence could be damaged without you knowing about it.

I wrote about the three parts of a social media marketer back in June:

  • Marketing Knowledge
  • They are Entertainer’s
  • A dynamic personality.

Those three components add up to people that are, savvy, have trust and brand. Don’t take my word for it, follow them, watch, listen and learn.

The 3 P’s are really a platform those three parts leverage, we could go deep six on characteristics and personality profiling but that’s not what this is about.

The dictionary’s definition of Presence:

– the state or fact of being present, as with others or in a place.

In order to be successful in anything you must have presence, you must be present, you have to show up! Showing up is 90% of success in my humble opinion. What you do with that presence sets you apart from everyone, why? There is only one you!


In order to have presence you have be present somewhere, to be seen or heard, that’s where placement play’s it’s role. It’s part of your strategy in building a presence, in your marketing efforts, and is the playing field to which your brand can have success in the top of mind awareness game.

The definition of Placement:

– the act of placing

– the state of being placed

Where do place your presence? The Internet is the platform that allows all players a level playing field, but not all understand the power of how to leverage the Internet. The Internet is home to a new thing called Social Media, to be frank, Social Media is old news really, it’s always been around under different names and activities. There are literally hundreds of Social Media Networks, you probably know many of them, Twitter, FaceBook, YouTube, Tumblr, FriendFeed and so on. The principles of these networks are primarily the same, how you participate is the critical thing. Give considerable thought to how you present yourself, because it impacts your Social currency and only you can ensure that currency brings value.


The strategy is done and the presence component has been determined, also where that presence will be maximized, and now you have to heed the call to action…you have to participate. Without this action of participating you have a strategy going no where, it looks good on paper and that’s just where it will stay. Once you have determined placement, you will participate with consistency, persistence and deliver a message that is compelling and powerful.

The definition of Participation:

– the fact of taking part, as in some action or attempt: participation in a celebration

an act or instance of participating.

Now I know you’re thinking these things are common sense and you are right. We do these things without thinking really, like breathing. The problem isn’t doing them, the problem is not giving these things the respect they deserve, they need their 15 minutes of fame. That’s what I’m doing here, oh sure you could probably explain this better than I but, this is my epiphany 🙂

Take inventory of your strategy and make sure you have given the 3 P’s it’s due attention.

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  


  1. The 3 P’s of Social Media | USA Business News on October 21, 2009 at 3:28 PM

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  4. Matt McDougall on October 30, 2009 at 11:18 PM


    Cool post.

    I also have spend much time thinking about social media marketing and how this can relate to my clients here in China. For me the challenges are not so much the three P’s as you outline as I get that and completely agree. But for me, given Social Media Marketing campaigns are often designed to be transparent across geographic boundaries and yet the localization of such a campaign is critical for success. Here is a real issue about undertaking a regional viral video or some app/game being embedded in a SNS fan page.. Global vs local .. be interested in your thoughts or other readers of this blog.

    Matt – @sinotechian

    • Owen Greaves on October 30, 2009 at 11:21 PM

      The 3 P’s could also be Patience, Persistence and Passion but no matter how you slice it you gotta pay your dues.

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