There it is…. the question, do you have business faith? That question leads me to the very core of your fear, the fear of what it means to be Open & Free. It ultimately means, you must trust the people formerly known as consumers. How do you do that, how do you trust people you may never know on a personal level? And what does faith mean to you?

Faith is described in the dictionary, as taken from

1. confidence or trust in a person or thing: faith in another’s ability.
2. belief that is not based on proof: He had faith that the hypothesis would be substantiated by fact.
3. belief in god or in the doctrines or teachings of religion: the firm faith of the Pilgrims.
4. belief in anything, as a code of ethics, standards of merit, etc.: to be of the same faith with someone concerning honesty.
5. a system of religious belief: the Christian faith; the Jewish faith.
6. the obligation of loyalty or fidelity to a person, promise, engagement, etc.: Failure to appear would be breaking faith.
7. the observance of this obligation; fidelity to one’s promise, oath, allegiance, etc.: He was the only one who proved his faith during our recent troubles.
8. Christian Theology . the trust in God and in His promises as made through Christ and the Scriptures by which humans are justified or saved.

The best description of faith (to me) is taken from the Bible: Hebrews 11:1Now faith is being sure of what we hope for and certain of what we do not see.

I like that statement on faith for primarily one thing, it means we believe that something good is coming, something good will happen, and we want to hang on to that notion because it actually is a driving force within us.

If you didn’t have faith, why are you in business? You are in the business your in because you have hope, faith for a result better than what you have now. The Open & Free Business Model practices just that, it forces you the business owner to trust people, to have faith not only in them, but in yourself. We have a desired outcome in most everything we do, but we can’t see it physically, we do however see it as a vision, maybe what you might call a dream. My good friend Rick Rake is a dreamer, and he practices dreaming (see his Blog), he can see a better world, a better way, and a better place to be in life, and in business. He says, don’t stop dreaming! I love it, he is always forward thinking. To me, I think, the dream never dies, just the dreamer.

Business faith needs to happen on many levels, you have to risk on those levels, only you can decide what that might be. I encourage you to look deep inside and try to identify what fear is preventing you from having business faith, what is stopping you from trusting people to actually use your product/service. I would suggest to you that fear is root in a lie. Why? Because people are creatures of habit, you already know what they’re going to do and what risk they will take. It’s a calculate risk on your part! You also know, in the future (the next 3 -5 years), those very people will not be forced to do what the business world at large does today, it forces people to pay before getting any value. That’s the old model of business faith, you pay first, then they have faith.

The Open & Free Business Model requires that you have true business faith, that you have confidence in your product or service, that you would even dare to give some of those products and services away for free. This kind of business faith takes a longer span of time to see the results you have hope for, but in the long run, you will get followers of your business, you will get the attention of enough people, that will crystallize what it means to have business faith. Having an Open & Free Business Model = Business Faith.

Are you sure of what you hope for? Are you certain of what you can not see?

If you want to learn more about the Open & Free Business Model, and you live in my area, contact me to attend one of my workshops by e-mailing me at:

3psI was working on a project today and found myself being distracted, sometimes you have these epiphany’s that give you a perspective you never had before right smack in the middle of working hard. You know what I’m talking about, the subconscious never stops, we day dream, we scheme, we plan and sometimes we get deep. So here it is, I stopped working to write this because it wouldn’t leave me alone!

The 3 P’s of Social Media

  1. Presence
  2. Placement
  3. Participation


It’s not that complicated, we do these three without giving them a second thought or give them the credit they deserve. We all have presence at some level or another here on the Internet, some are very influential through their presence and become high profile, maybe you. Each organization, group or person has a different strategy to ensure that presence. Some may even be misleading, but I like to believe most are honest and true to their mission and vision. Doing the right thing right, being honest, having integrity, the very things required to be of value and trust worthy. Without those qualities your presence could be damaged without you knowing about it.

I wrote about the three parts of a social media marketer back in June:

  • Marketing Knowledge
  • They are Entertainer’s
  • A dynamic personality.

Those three components add up to people that are, savvy, have trust and brand. Don’t take my word for it, follow them, watch, listen and learn.

The 3 P’s are really a platform those three parts leverage, we could go deep six on characteristics and personality profiling but that’s not what this is about.

The dictionary’s definition of Presence:

– the state or fact of being present, as with others or in a place.

In order to be successful in anything you must have presence, you must be present, you have to show up! Showing up is 90% of success in my humble opinion. What you do with that presence sets you apart from everyone, why? There is only one you!


In order to have presence you have be present somewhere, to be seen or heard, that’s where placement play’s it’s role. It’s part of your strategy in building a presence, in your marketing efforts, and is the playing field to which your brand can have success in the top of mind awareness game.

The definition of Placement:

– the act of placing

– the state of being placed

Where do place your presence? The Internet is the platform that allows all players a level playing field, but not all understand the power of how to leverage the Internet. The Internet is home to a new thing called Social Media, to be frank, Social Media is old news really, it’s always been around under different names and activities. There are literally hundreds of Social Media Networks, you probably know many of them, Twitter, FaceBook, YouTube, Tumblr, FriendFeed and so on. The principles of these networks are primarily the same, how you participate is the critical thing. Give considerable thought to how you present yourself, because it impacts your Social currency and only you can ensure that currency brings value.


The strategy is done and the presence component has been determined, also where that presence will be maximized, and now you have to heed the call to action…you have to participate. Without this action of participating you have a strategy going no where, it looks good on paper and that’s just where it will stay. Once you have determined placement, you will participate with consistency, persistence and deliver a message that is compelling and powerful.

The definition of Participation:

– the fact of taking part, as in some action or attempt: participation in a celebration

an act or instance of participating.

Now I know you’re thinking these things are common sense and you are right. We do these things without thinking really, like breathing. The problem isn’t doing them, the problem is not giving these things the respect they deserve, they need their 15 minutes of fame. That’s what I’m doing here, oh sure you could probably explain this better than I but, this is my epiphany 🙂

Take inventory of your strategy and make sure you have given the 3 P’s it’s due attention.