There it is…. the question, do you have business faith? That question leads me to the very core of your fear, the fear of what it means to be Open & Free. It ultimately means, you must trust the people formerly known as consumers. How do you do that, how do you trust people you may never know on a personal level? And what does faith mean to you?
Faith is described in the dictionary, as taken from http://dictionary.reference.com:
1. confidence or trust in a person or thing: faith in another’s ability.
2. belief that is not based on proof: He had faith that the hypothesis would be substantiated by fact.
3. belief in god or in the doctrines or teachings of religion: the firm faith of the Pilgrims.
4. belief in anything, as a code of ethics, standards of merit, etc.: to be of the same faith with someone concerning honesty.
5. a system of religious belief: the Christian faith; the Jewish faith.
6. the obligation of loyalty or fidelity to a person, promise, engagement, etc.: Failure to appear would be breaking faith.
7. the observance of this obligation; fidelity to one’s promise, oath, allegiance, etc.: He was the only one who proved his faith during our recent troubles.
8. Christian Theology . the trust in God and in His promises as made through Christ and the Scriptures by which humans are justified or saved.
The best description of faith (to me) is taken from the Bible: Hebrews 11:1 – Now faith is being sure of what we hope for and certain of what we do not see.
I like that statement on faith for primarily one thing, it means we believe that something good is coming, something good will happen, and we want to hang on to that notion because it actually is a driving force within us.
If you didn’t have faith, why are you in business? You are in the business your in because you have hope, faith for a result better than what you have now. The Open & Free Business Model practices just that, it forces you the business owner to trust people, to have faith not only in them, but in yourself. We have a desired outcome in most everything we do, but we can’t see it physically, we do however see it as a vision, maybe what you might call a dream. My good friend Rick Rake is a dreamer, and he practices dreaming (see his Blog), he can see a better world, a better way, and a better place to be in life, and in business. He says, don’t stop dreaming! I love it, he is always forward thinking. To me, I think, the dream never dies, just the dreamer.
Business faith needs to happen on many levels, you have to risk on those levels, only you can decide what that might be. I encourage you to look deep inside and try to identify what fear is preventing you from having business faith, what is stopping you from trusting people to actually use your product/service. I would suggest to you that fear is root in a lie. Why? Because people are creatures of habit, you already know what they’re going to do and what risk they will take. It’s a calculate risk on your part! You also know, in the future (the next 3 -5 years), those very people will not be forced to do what the business world at large does today, it forces people to pay before getting any value. That’s the old model of business faith, you pay first, then they have faith.
The Open & Free Business Model requires that you have true business faith, that you have confidence in your product or service, that you would even dare to give some of those products and services away for free. This kind of business faith takes a longer span of time to see the results you have hope for, but in the long run, you will get followers of your business, you will get the attention of enough people, that will crystallize what it means to have business faith. Having an Open & Free Business Model = Business Faith.
Are you sure of what you hope for? Are you certain of what you can not see?
If you want to learn more about the Open & Free Business Model, and you live in my area, contact me to attend one of my workshops by e-mailing me at: firstname.lastname@example.org