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Posts Tagged ‘Platform’

The Future Of Business – Turn Your Business Into A Platform

This idea of platforms has been talked about for years now, new start-ups are popping up everywhere, many are trying to convert and become a useful platform. Why a platform? The business of the future needs to become a destination and useful, a place where people can come together and do something useful. People always return to things and places that are useful to them.

The best example of a platform to date is Google, they provide an environment where you can run your entire business. That in itself is very useful. Crisis mappers wasted no time responding: In under 2.5 hours Google launched its person finder application, which was also used when New Zealand’s 6.3 quake. A platform can be built upon and used, think of all the things you can do at Google, problems you can solve, and dare I say it, the time you can save. Today you can view your street via Google Maps, you can get images, videos, news, books, you can use Gmail for your primary email service, you can use Blogger to put your content on the NET, you can translate the language of a site. Google provides all these tools at no charge to you, an open & free business model to the extreme, it’s what the cloud is meant to be.

If you have a platform, you will need developers and other entrepreneurs to build on it, creating more functionality which brings more users. FaceBook did that. Networks are built upon platforms, the Internet is a platform, services like Flickr, WordPress, PayPal, self-publishing company LuLu.com, and business software Salesforce.com.

Google as I mentioned above is not just one platform but multiple platforms, multiple ways of using Google, multiple ways to build upon what Google has built and provides to you for free. What is a platform, platforms help users create products, businesses, communities, and networks of thier own. If it’s open and collaborative, those users may add value to platforms.

Questions to ask yourself: How can you or your business act as a platform? What can others build on top of it? How can you add value? How little value can you extract? How big can the network grow atop your platform? How can the platform get better learning from it’s users? How can you create an open standard so competitors will use and even contribute to the network and you get a share of thier value? It’s time to make your business a platform. It’s time to make your business mobile.

As you can see by the list of questions there is much to consider, pull together a team to begin the process of building you platform. If you are looking for help in creating ideas to adopt the future of business, stay here, I will be continually be posting concepts and ideas for you to build upon, or, just e-mail me.

The 3 P's of Social Media

3psI was working on a project today and found myself being distracted, sometimes you have these epiphany’s that give you a perspective you never had before right smack in the middle of working hard. You know what I’m talking about, the subconscious never stops, we day dream, we scheme, we plan and sometimes we get deep. So here it is, I stopped working to write this because it wouldn’t leave me alone!

The 3 P’s of Social Media

  1. Presence
  2. Placement
  3. Participation

Presence

It’s not that complicated, we do these three without giving them a second thought or give them the credit they deserve. We all have presence at some level or another here on the Internet, some are very influential through their presence and become high profile, maybe you. Each organization, group or person has a different strategy to ensure that presence. Some may even be misleading, but I like to believe most are honest and true to their mission and vision. Doing the right thing right, being honest, having integrity, the very things required to be of value and trust worthy. Without those qualities your presence could be damaged without you knowing about it.

I wrote about the three parts of a social media marketer back in June:

  • Marketing Knowledge
  • They are Entertainer’s
  • A dynamic personality.

Those three components add up to people that are, savvy, have trust and brand. Don’t take my word for it, follow them, watch, listen and learn.

The 3 P’s are really a platform those three parts leverage, we could go deep six on characteristics and personality profiling but that’s not what this is about.

The dictionary’s definition of Presence:

– the state or fact of being present, as with others or in a place.

In order to be successful in anything you must have presence, you must be present, you have to show up! Showing up is 90% of success in my humble opinion. What you do with that presence sets you apart from everyone, why? There is only one you!

Placement

In order to have presence you have be present somewhere, to be seen or heard, that’s where placement play’s it’s role. It’s part of your strategy in building a presence, in your marketing efforts, and is the playing field to which your brand can have success in the top of mind awareness game.

The definition of Placement:

– the act of placing

– the state of being placed

Where do place your presence? The Internet is the platform that allows all players a level playing field, but not all understand the power of how to leverage the Internet. The Internet is home to a new thing called Social Media, to be frank, Social Media is old news really, it’s always been around under different names and activities. There are literally hundreds of Social Media Networks, you probably know many of them, Twitter, FaceBook, YouTube, Tumblr, FriendFeed and so on. The principles of these networks are primarily the same, how you participate is the critical thing. Give considerable thought to how you present yourself, because it impacts your Social currency and only you can ensure that currency brings value.

Participation

The strategy is done and the presence component has been determined, also where that presence will be maximized, and now you have to heed the call to action…you have to participate. Without this action of participating you have a strategy going no where, it looks good on paper and that’s just where it will stay. Once you have determined placement, you will participate with consistency, persistence and deliver a message that is compelling and powerful.

The definition of Participation:

– the fact of taking part, as in some action or attempt: participation in a celebration

an act or instance of participating.

Now I know you’re thinking these things are common sense and you are right. We do these things without thinking really, like breathing. The problem isn’t doing them, the problem is not giving these things the respect they deserve, they need their 15 minutes of fame. That’s what I’m doing here, oh sure you could probably explain this better than I but, this is my epiphany 🙂

Take inventory of your strategy and make sure you have given the 3 P’s it’s due attention.