3psI was working on a project today and found myself being distracted, sometimes you have these epiphany’s that give you a perspective you never had before right smack in the middle of working hard. You know what I’m talking about, the subconscious never stops, we day dream, we scheme, we plan and sometimes we get deep. So here it is, I stopped working to write this because it wouldn’t leave me alone!

The 3 P’s of Social Media

  1. Presence
  2. Placement
  3. Participation


It’s not that complicated, we do these three without giving them a second thought or give them the credit they deserve. We all have presence at some level or another here on the Internet, some are very influential through their presence and become high profile, maybe you. Each organization, group or person has a different strategy to ensure that presence. Some may even be misleading, but I like to believe most are honest and true to their mission and vision. Doing the right thing right, being honest, having integrity, the very things required to be of value and trust worthy. Without those qualities your presence could be damaged without you knowing about it.

I wrote about the three parts of a social media marketer back in June:

  • Marketing Knowledge
  • They are Entertainer’s
  • A dynamic personality.

Those three components add up to people that are, savvy, have trust and brand. Don’t take my word for it, follow them, watch, listen and learn.

The 3 P’s are really a platform those three parts leverage, we could go deep six on characteristics and personality profiling but that’s not what this is about.

The dictionary’s definition of Presence:

– the state or fact of being present, as with others or in a place.

In order to be successful in anything you must have presence, you must be present, you have to show up! Showing up is 90% of success in my humble opinion. What you do with that presence sets you apart from everyone, why? There is only one you!


In order to have presence you have be present somewhere, to be seen or heard, that’s where placement play’s it’s role. It’s part of your strategy in building a presence, in your marketing efforts, and is the playing field to which your brand can have success in the top of mind awareness game.

The definition of Placement:

– the act of placing

– the state of being placed

Where do place your presence? The Internet is the platform that allows all players a level playing field, but not all understand the power of how to leverage the Internet. The Internet is home to a new thing called Social Media, to be frank, Social Media is old news really, it’s always been around under different names and activities. There are literally hundreds of Social Media Networks, you probably know many of them, Twitter, FaceBook, YouTube, Tumblr, FriendFeed and so on. The principles of these networks are primarily the same, how you participate is the critical thing. Give considerable thought to how you present yourself, because it impacts your Social currency and only you can ensure that currency brings value.


The strategy is done and the presence component has been determined, also where that presence will be maximized, and now you have to heed the call to action…you have to participate. Without this action of participating you have a strategy going no where, it looks good on paper and that’s just where it will stay. Once you have determined placement, you will participate with consistency, persistence and deliver a message that is compelling and powerful.

The definition of Participation:

– the fact of taking part, as in some action or attempt: participation in a celebration

an act or instance of participating.

Now I know you’re thinking these things are common sense and you are right. We do these things without thinking really, like breathing. The problem isn’t doing them, the problem is not giving these things the respect they deserve, they need their 15 minutes of fame. That’s what I’m doing here, oh sure you could probably explain this better than I but, this is my epiphany 🙂

Take inventory of your strategy and make sure you have given the 3 P’s it’s due attention.

I have been a technology man for over twenty years and it still amazes me how many people are afraid of computers. Worse yet are unable to learn about them because of fear, no time and so on. Whatever the excuse is, it will work is what I say.

I love to help people with there computers, I love seeing the lights turn on when they figure out they really can’t break anything that can’t be fixed! When they learn something new and they can keep on using the computer they spent so much money on. The fear of loss is a very powerful thing and it’s this very fear that many take advantage of in the computer industry.

I don’t run around looking for computers to fix, but I do look for people who want to learn about that box that scares them half to death. Helping others to understand that everything will be ok no matter what they do is my greatest joy. Really, if you lost all your data, would life end right there on the spot? Probably not, in fact you would find another way to get things done or you would just get the problem solved. It’s all attitude isn’t it?

I recently had a complete crash of my hard drive, I laughed and re-installed, loaded my data from a DVD backup I made and I was back to normal in a couple days. Thinking ahead, backing up your critical data and having legit (legal) software disks to re-load applications is what you need to have to recover quickly.

Having said that, most people don’t backup their information, e-mail, contacts and so on. Why? I don’t know, it seems logical that everyone would do it but they don’t. It boils down to, do they know how? many won’t ask for fear of looking stupid, how dumb do you look when the crash hits. I’m just say’in!

Live life in such a way that others will call you again and again. How you ask? Well, ask yourself one question, how many people are better off because you lived?

There it is, being involved in your community, your church, your neighbourhood, volunteer groups will find you opportunities to do just that.

You might say it’s the same as having a servant heart, willing to give rather than receive, to help rather than not. The golden rule comes to mind here.

Knowing how to solve a problem is gold, you can help so many. I happen to be a technology man who likes to help the technically challenged. What are you and how do you help others? I would love to hear what you do.

Until next time.