Recently I wrote about privacy & security, I find it interesting that email is still considered open season. I can stop you from posting on my wall, and very little else. Consider how much time one can use to filter or manage the ongoing spam, email your friends think you should read, and then there’s the deluge of offers from Internet Marketers.

One not talked about often, is emails from those called acquaintances, or someone you met a wine & cheese that just can’t wait to get home to send you that all important ask, and they want you to work for free. I’m all for doing free, but that free is a calculated risk I take, not one I impose on others. Is the inbox no longer sacred? Having a conversation, or meeting someone at a social doesn’t mean you can make a request to work for free, to fill your inbox with offers, and to refer them and the their work to others.

The inbox violation is part of the etiquette of relationships, carving out time to get to know people at a deeper more rooted level. I’ll meet with almost anyone who asks, to be clear, if you’re asking me to work, don’t be surprised if I tell you jump through a hoop or two.

Be respectful of the Inbox, your business depends on it.


You’ve heard the saying, “the more things change, the more they stay the same”. It even sounds weird when you say it out loud. But the truth is, that statement is true, no matter how much we try, we always default to what we know. It comes down to one of the “Gravities” of Human Behavior, we just can’t help ourselves.

Maybe you’ve said this before, I don’t ever want to be just like my Mother, or my Father, depending on what gender you happen to be. I’ve said it, and no matter how hard I try, people always tell me I’m just like my Father, that is those who knew my Father. I even find myself saying the same things he said, it’s so annoying! Yep, my kids get that benefit. My Father never used the Internet, not once, he couldn’t spell the word when he was alive. But he knew how to reach people, he knew how to contact them, and he knew how to get their blood to boil, all without the Internet. In his day, the phone, a letter, and he got in your face, those were his tools, his mode of communicating. I wonder how he would do with FaceBook and all the other Social Networks, probably tick a lot of people off with his style. But he probably would use one tool, one that will remain the staple of the Internet, and business, from today to eternity.

I’m not talking about websites and blogs, I’m talking about E-Mail. The Future of Business will continue to rely on E-Mail, it will remain one of the more effective ways to communicate. Although I expect email won’t improve much, it will stay just like it is, it would be nice if we could hear and discern tone of voice, determine body language, but we will continue to use it regardless of it’s flaws. There are other tools that can fill those needs, but email will be the simplest form, and the fastest way to get a message out.

Email systems like Aweber, MailChimp and the like will always have a place on the Internet, and in your business, we won’t be able to function without it. No matter how advanced mobile gets, Social Media, and VOIP systems, we will always default to Email, because we know it, and we trust it more than FaceBook.

No matter how much we try to use the latest technology, we always fall back on Email messaging, it’s our default way of writing a letter these days. Business owners, Internet Marketers, and Bloggers all find ways to capture your email address, why? To send you an email, to send you a new offer, keep you informed, and promote products and services. Collecting Email addresses is big business, and that’s why it will be here till long after I’m gone, it’s the tool of the future, it will continue to be a revenue generator. As long Email list make money, email will survive, it will be the way to get inside your world.

Don’t believe me? Try doing business without email, for just one day. Try not using it for any length of time, you’ll find yourself struggling to communicate, text messaging, Twitter & FaceBook won’t be private enough for you, and you will always default to email as the solution.

Knowing that Email isn’t going away, all business owners should find ways to leverage the communication tool, otherwise, you’re leaving money on the table.

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