The Future Of Business – Making Money Slow. What do I mean by this, keep it simple. Most who tackle the online world of making money think in terms of getting rich quick, I would suggest you make money slow. Also, make your money goals achievable, trying to make a million in year one is not realistic. The future of business is about building, it takes time to build something bigger than yourself, start small and start building with the end in mind.

I get asked all the time, how do I make money online? In many ways, it’s not much different than offline, solve a problem, fill a need, provide awesome service, and be honest. Building trust offline is easier than building it online, mostly because it’s easier to hide.

When I started making money online (2007) I started with something I was interested in, something I could manage alone, and knew people need my service. I started with a private webhosting company, I serve clients and friends, it’s grown away from that model, but it’s still a size I can manage on my own. But I started with one question…do you know what it might be?

I asked myself how much I wanted to make per year from my webhosting, just using simple math, I did this:

$30,000 ÷ 365 days per year = $82.19 per day

That number is not only reasonable but achievable, that’s 7 days per week. Keep in mind, this is online hours not traditional business hours. You may have loftier goals, but I felt starting with something achievable was a better goal. It wasn’t about how fast or much, it was a building block, and then I would add another building block.

If you only want to work Monday – Friday, break the math out again:

$30,000 ÷ 312 days per year = $96.15 per day

It takes time and persistence, most people don’t want to wait, making money slow is better for a couple reasons. One, it’s easy to manage, and number two, it pays for itself rather than taking money from your household budget. In other words, I didn’t use my own money, the clients covered costs out of the gate. I still build business that way today.

I share this with you for one reason only, to help you stop making ridiculous goals. Don’t worry, if you stay the course and make money slow, your bigger dream and goals will most likely take care of themselves. It still comes down to simple math, providing incredible service, having a product or service people need, and then provide them with unbelievable support.

The old saying of “Keep It Simple” comes to mind, I once heard some say it differently, “Keep it simple, because simple is hard enough”. I hope this helps when you feel overwelmed, especially when you aren’t meeting your financial goals. This method may seem over simplified, but it works for me, it keeps me from getting out of balance, small moves are easier to overcome when they don’t work out, and sometimes that means investing smaller amounts of money. I always ask myself two questions before spending money or starting something new, what’s the worst thing that could happen, and could I survive it? If the answer is yes, I move forward, if it’s no, wait.

That to me is The Future Of Business – Making Money Slow.

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We all have this in common, we all are searching for something but we don’t know what it is. We all are seeking something, and we don’t know what that is either. And in the end, we all want to belong to something. Does this sound like you?


We are never really clear on what it is we are searching for, we give it a name though, we call it happiness. Some of us will go for days, months, years, and even a lifetime searching for this unknown feeling we have. This feeling is like a call to nowhere, we hear a howling wind calling us, so we follow the howling wind only to find ourselves right where we were when we heard it. We go in circles.

Some of us think this search is about our jobs, our homes, our cars, our friends, and even our spouses. The truth is, when you make those changes, you are usually exchanging one set of problems for another. But that’s the way life is right? We have this emptiness inside each one of us, you describe it differently each time, but it’s the same void we keep trying to fill with things that make us feel good. That’s one of the gravities of human behaviour, we like to feel good all the time, so we search for that which gives us that emotion.

We are searching for the wrong thing, we all are spiritual beings, we are searching to fill a spiritual void! There is nothing you and I can buy that will fill that void, I know, I’ve tried. We do the same thing with our businesses, we think we can buy, trick and cheat our way into making huge sums of money just to be called a success. That’s not going to fill the void you feel every waking minute of your life.


Seeking is not much different than searching, except it’s deeply personal. Here you feel your searching has failed you, and now you are seeking because you are hurting at a much deeper level. The void feels even more empty, and bigger, to the point at times, you feel actual depression. This seeking takes on many looks, it shows up when you unexpectedly lose your job, your spouse, a child, and even your home or business, it runs deep.

We continue to live like we can buy our way out of it, you can’t, you have to work your way through it. You truly have to look in the mirror and admit you are out of control, you really don’t have a clue, a clue of the big picture, why you are here, and what your purpose is for living. You do have a purpose, you do have a role to play, you do matter, and your voice needs to be heard. But more importantly, you have to listen, and that’s where we as people get it wrong.

There is a spiritual voice calling to you, talking to you, but you can’t hear it, because you don’t know how to listen for it. You see, each one of us was created and designed for a purpose, a plan was designed for us, but the only way to understand what those are, you have to listen and admit your destiny is not in your hands. We all ask the same question to, what am I supposed to do with my life? I can’t tell you what that is, but this I can tell you, when you do what you were created and designed to do, you make the world a better place. You don’t make the world a better place because you made money from it, you make money because you helped other people. if you help enough people get what they want, you’ll probably be OK.

Your business has the same problem, who decides if your business is successful financially? You? If your product or service truly solves a problem, your customers will decide for you, after all, they are the ones with the money. You can follow a system like a franchise, but in the end, the product or service has to useful, it has to solve a problem, or that system fails. Your business has to help people, not always sell people something.

We all seek to be liked, loved, and important. We tend to seek it from other people, therefore, we need to be validated, given permission, or wait to be picked. That system is why we hurt more often than we don’t. What we seek doesn’t come from people, we just think it does.


Another gravity of human behaviour, we crave to be accepted, to belong. I don’t have to say much here because we all like to be a part of something larger than our selves, to be in a tribe if you will. We want to be where people are, do what they do, and feel useful within that environment. We sometimes think we will find what we are searching and seeking for in these groups or tribes. You might find something, but you won’t fill the void here either, unless you all understand that you are seeking something spiritually, and not physically, something way bigger than you & I.

If you need more evidence that we need to belong to something, just look at the industrial age system, why do we have a Chamber Of Commerce, or hundreds of thousands of non-profit organisations. They all have something in common, they all try to build tribes, pull like-minded people together for a cause. So admit that you are in these groups, but not for them, for you! You need it, those organisations will and can survive without you. I’m not saying you shouldn’t belong to any of these groups, I’m saying, admit the truth as to why you are involved. The truth shall set you free, it always has.

Searching, seeking and belonging feels different for each one of us, but yet it’s the same for all of us. We all want the same things, we just go about it differently. I’m no different than you, I have to admit the truth, the truth about my motives, how I feel, and why I do what I do, even if I don’t make money from it. Money is not the answer, it’s a tool, we all need it, but our purpose, our role, and our happiness does not come from having lots of it. If money is your motivation, you will eventually tell an untruth, you will eventually stop caring about people, you will only end up caring about yourself.

So, amongst all the searching, the seeking, and the belonging, listen to your spiritual voice, it will tell you what to do, and where to go. I challenge you to join me on this journey together, one where we together make the world a better place, we will go on a faith walk to figure out what we were meant to do with our lives. The future of business, no, the future of your business is at stake, are you up for it?

Get started by signing up for my updates (on the right side bar), you’ll be able to download my 1st attempt at writing a book, and you will be the first to hear about my new venture, one where you may discover how to be free and make a living.

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Have you ever found yourself day dreaming, you see some people and they seem to have it all going for them, and they make everything look so easy. We all have people like that in our lives, we see the grass greener in those people, they’re luckier, they get all the breaks, and you don’t. Come on, admit it, you’ve done it, and you’ve probably done that your entire life! I know I have at times, and I’m 52 years old, and have been around a short bit, which means I have probably thought it a million times over the course of my life. There’s a problem with that kind of self talk, many problems actually, far too many and they are far too deep.

Negative self-talk takes us to a place where fear can get a firm grip on us, it can immobilize us, and we start the downward spiral of feeling sorry for ourselves in a heartbeat. You’re probably wondering where I’m going with this, walk with me a bit.

I’ve had many careers, jobs, and have been on my own over the years, and I can tell you that self-talk is critical to your success. I don’t mean getting yourself all jacked up with unrealistic expectations, they will almost always fail, and when things don’t go as planned, you’ll lose your momentum. I didn’t say, don’t have big dreams, that’s not what I’m saying. Big dreams need to be broken down into manageable parts & goals, why, because we need the little victories to keep us going.

Those people in your life, or the ones you might know, aren’t as happy as you think they are, and I’m certain things weren’t as easy as you perceive them to be, they too needed the little victories to get them to where they are today. I struggle daily with not having enough small victories to keep me in a happy place, to keep me motivated, I have to get out of my comfort zone most of the time to get them. I hate that!

I’m willing to wager that when you find yourself having these little envy chats, it’s almost always related to money. I hate money actually, there I’ve said it. Money makes us focus on all the wrong things, it distracts us from whats really important. I’ll let you decide what’s important to you, but what’s important to me is my wife & two boys. I have never heard anyone say on their death bed, I wish I had more money. They will say, and I mean everytime….I wish I had spent more time with _________,you fill in the blank.

So what are those little victories, sometimes we can’t recognize them because we are focusing on the wrong things, or we’re distracted. Most of the time, these little victories are as simple as writing a Blog Post, a chance meeting with someone you never thought you would meet, an opportunity to help someone, it could be a phone call that helps you secure the next project or job. They could be even smaller, telling your wife & kids how much you love them, thank your neighbor for letting you use the lawn mower. But for most of us, it’s usually business related, that’s where the little victories really gets us charged up. Why? Probably because we made money, and we like money. Money is what we measure success by, I think we need to get back to something more valuable for measuring success.

I know in my business, I need to have something positive happen everyday when it comes to cash-flow, when it doesn’t, I start the bad self-talk. We all do it, I’m a failure, what could I have done different, or better? Recognize the questions, we start asking what we did wrong instead of what we did right, and what the next right step should be! One of the problems is, we rely on our own knowledge to solve problems, and you know what? We don’t know, what we don’t know. Success always requires other people, they are the ones who give us perspective and possibly vision. They are also the ones that give us those small victories 9 times out of 10.

I have found over the years, other people helped move me along to the next step, they either encouraged my, gave me an idea, and more importantly, they believed in me. It’s the affirmations, it’s the validation of others that gives us the courage to stand in the gap when times are bad, so we can stand tall with our chin up. Don’t believe me, watch this video and tell me what happens to you while you are watching it.

So, everytime you catch yourself thinking how someone has it better than you, is doing better than you, is smarter than you, STOP IT! Find out what motivates you, and then list the small victories you need from it. Yes, it’s hard work, life is hard work and it sucks, but you are not different than everyone else, why? We all need the small victories too.

This has been the topic of discussion for a very long time, the argument of making people pay for content over giving it away. The landscape is changing rapidly, the world is and will not tolerate being forced to buy content whether it be music, files or the written word, you can’t enforce control when you need trust! It used to be that he who had control made the money, today, the good news is, that is changing, he who has less control makes more money. The bottom-line is the bottom-line, we will always try to monetize anything and everything. It seems we are very short-sighted though, we are still trying to make people do things they don’t want to do. Trying to control what people can access is not the way to go about building trust, in fact, it puts the guard up and raises questions as to motive.

One of the bigger challenges I see with making money online is, it’s not seamless enough yet, people still have to jump through far too many hoops. You would think with all the advancement in technology this would have been solved long ago. As mobile technology improves, the more and more we become mobile, the more transactions and advertising will be come seamless, it has to because we won’t tolerate what is cumbersome. Mobile advertising is where you should be developing your content, convert your free content into an app for iPad, iTunes or mobile phones and what have you. Advertising (At-vertising) is now Appvertising. The world will almost be 100% mobile in the next 5 – 7 years, focus your distribution through Appvertising. Feed your Blog content through an app, distribution is not the problem anymore, the Internet solved that for us years ago.

The easier you make it for your audience to come in, the greater return on your investment. Attention is the new currency, and in that currency there is an underlying trust osmosis component. The equation of tomorrow is:


We are moving from selling products & services, to selling our attention, Google is doing it all the time.

The power of the future is in sharing, sharing music, sharing content, and sharing means doing it freely, not being forced to pay for that sharing. The problem is we are in the midst of a copyright gridlock (coined by Gerd Leonhard), there is much to be figured out here. Making the money happens around all that sharing, your primary content is distributed freely, this paradigm shift of Free & Open will change behaviour. The revenue change will come after the behaviour, habit & culture changes first.

Being connected scares companies and business owners, because we are going through a fundamental shift, from Closed to Open. The fear of loss is far greater than the desire for gain in this shift. It means not controlling how the money is made, the open & free marketplace means you & I are in control, we get to decide, big business doesn’t want that. So think of ideas that will allow you to maximize the Open & Free Business Model,  that will allow you to attract the right kind of attention.

We have to change our beliefs in how the world really is. Today only 25.6% of the world is here online, what will the world look like in the next 3 – 5 years when that number is over 60%? What would 5 Billion people online change in your online presence and brand? Think about that for just a moment, should you be doing things differently?

We have a Global Trust Crisis, Copyright Gridlock where the value of money needs to be re-determined, and there is so much to unlearn, but that’s what makes all this fun, the future is perfect because we haven’t screwed it up yet!

Give your audience access first before paying, Collaborate instead of Dominate, Coordinate & Cultivate instead of Command & Control, Control is Dead. We are becoming a broadband culture, we click to get before we ever pay. Access first, pay later.

I would love to hear your thoughts, my goal is to make you think, nothing more nothing less.

What do you think?