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Posts Tagged ‘Money’

Blog Traffic = Dollars

Now that you have read the 3 Core Traffic Drivers, let me share with you how blog traffic = dollars here on Owen Greaves Consulting.

Those of you who know me, know I’m a big time promoter of other peoples products and services, even must get to know people. I’m not your traditional Internet Marketing Junkie, but I do like to make money, I suspect you do to. A few weeks ago I decided to get my feet wet, yes I purchased some products and services, which means I’m eating my own dog food. I believe in the products and services here on my blog, they have helped me, and they actually made me money in a short period of time! I hope they can help you too.

I would be lying to you if I didn’t tell you I spent many, many hours reading, listening and learning about how to make money with a Blog. The truth is, I have done so for two years, studying, and still I did not participate. Why? There was one thing I needed to do before I took the plunge, that was build some traffic.

I’m a stubborn lot and I don’t buy-in to alot of what I see on the Internet, the reason is, I believe I can figure out what those are doing without me spending money. I know, I hear ya chuckling. I will say this, I have figured out the process on my own, it’s not better, it’s just different. Some of you have purchased good products and services, I’m not bashing them, good for you and I hope they are working for you.

I’m merely here to give you hope and share how I was able to generate a few dollars through the little amount of traffic I have been able to attract. No I’m not financially independant, and no I didn’t make 10’s of thousands of dollars here (yet). This story may not impress you but it did me, what impressed me wasn’t the money, it was seeing the process work. The key of course was the traffic, how I got the traffic is now no big secret, it was however the largest investment of time.

The processes that worked for me are the 3 Core Traffic Drivers, Traffic = Dollars, pure and simple. The key is to have something the traffic wants, visitors come to places they find useful, that provide value and help them solve specific challenges.

Before I get into this, you need to know, everything I share, I use, and I believe in. If you don’t use or belive in the product or service you decide to promote on your Blog, DON’T. Eat your own dog food and only then will you be able to convince anyone else to try your recommendations.

– I started monetizing by trying a couple things, one of them is called Ad.ly, Ad.ly is an in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands. I don’t pretend to be top-tier, but I looked into it anyway. This has done nothing to date, but that may be more about me than their system.

– One of the other products / services I looked into is selling products from Amazon, the commisions are actually very, very low so I’m not all hopped up on the program from that stand point. What I like about Amazon is, the huge variety of products available to you, no matter what your Blog or site is about. I promote books from Amazon, Chris Brogans Book TRUST AGENTS, and Gary Vaynerchuks CRUSH IT! are just a few.

– I sell a couple of books on my blog as well, one of them is called Beyond Blogging, this book sells, why, probably because of the 15 Top Bloggers in the book. They share their story, provide direction and enspire you at the same time, I highly recommend you get this book and then go through the worksheet that comes with it.

Another incredible book is called, 31 days to Build a Better Blog By Darren Rowse of ProBlogger, this book is a step-by-step book, also you should know that for the next few days (until 19 January 2010) Darren is offering 3 extra exclusive New Year Bonuses to all buyers of this downloadable workbook. It’s not the same as Beyond Blogging because it’s a How To book in more detail, this book covers daily tasks in considerable detail. These two books are the largest revenue generator on my blog as of this writing.

– One of the other things I looked at was Google Adsense and Chitika, I chose the later, no real good reason other than it was different and not Google. I have nothing against Google, I wanted to try something different. I use their Chitika Mini-mall on my site, it works in conjunction with Google search. I suggest you go to their site to get a much better description of how they work, rather than me trying to explain it.

– And finally my secret weapon, I have used for years now free stuff, but then I bought a theme for my Blog, which I swore I would never do by the way. This purchase is the best move I have ever made for Blogging, I highly suggest you look at what it does and can do for you. I will say this, my traffic has tripled by merely installing the theme, why, SEO is improved dramatically without any configuration by me. Once I learned the Visual Editor and played with the configuration, traffic got even better. The theme in question is NOT Thesis, it’s Headway. Headway Themes has put something together that flat out gets me fired up, I can modify my site on the fly, and the support is Top Draw. I love this product so much, I decided to join their Affiliate Program and promote / sell the theme here on Owen Greaves Consulting. If you want more information, just click here.

So there ya have it, that’s what I’ve been doing so far, I may drop or add depending on what vistors want / need, that’s business on the Internet. All these things also driver traffic to this blog, the 3 Core Traffic Drivers are the backbone, but these products / services are also driving traffic. As you can see it’s not simple thing, nor is it easy, it’s time consuming and strategic. So remember, nothing happens without Traffic, so build it as quickly as you can, then start monetizing, Blog Traffic = Dollars.

The Blog Equation

I have been doing far too much reading lately, I mean I’m always reading someones work, how else will I ever learn how things work, and why. I spent two hours pouring over Darren Rowse – 31 Days to Build A Better Blog, my head was so full I had to step away and watch a movie.

After that I poked my nose into another great book by David Risley, Six Figure Blogger BluePrint, getting insight and guidence from David Risley. I have been studying this whole Blogging thing and how to monetize it for a long time now. The hardest part was and is getting focused, figuring out which direction I should be going, what do I know best and is there a need out there.

One thing jumps out at you after reading alot of material on the topic, almost every book or whitepaper seems to have a common denominator. The table of contents in all of these has some version of what you should do first, the best way to describe the first item would be, First Things First.

In almost every case, the very first exercise is to start writing good content. I’m a firm believer in doing just that, but I don’t spend a lot of time fussing over it, write, spellcheck and post is my style. Now depending on the kind of blog or what your going to sell will determine if you should get professional writing help.

There is a blog equation as well, Sound Blogging (Content) + Marketing + Traffic (List) = Money!

That may be over simplifying things but that’s the very lowest you can take Blogging for Money. Don’t get me wrong, this is hard work and there really isn’t a shortcut, you will work, and work hard you will for every reader, page view and dollar your site earns.

There’s only one way to go down this road, you need a healthy attitude, because if you don’t, the journey will be painful. My recommendation is to have a good plan, a healthy attitude and enjoy the journey. More importantly, have a good understanding of the WHY, otherwise you will not see it through. I can’t stress enough the importance of a plan, without it, The Blog Equation won’t be enough.

What do you think?

How I Monetize My Blog Part 1

monetizeLately I have been getting asked (what feels like a million times), the question of how I make money with my blog. Or, can you (I) monetize my blog? Ironically, I attended a local Blogger’s Event this week and two questions were the focus, do you have a blog and do you monetize it? I’ll cover what I do on this Blog.

First a disclaimer….This post is NOT a get rich, a how to make a million in 30 days and it’s not the only way to make money with a blog. I am not claiming or promising you a thing! I am merely going to answer these questions by sharing with you how I generate revenue on this blog.

I’ve been blogging for a few years now, not many years, just a few. I started blogging on the topic of nanotechnology, I even wrote a short eBook on the topic. I also write about I.T. Strategic Planning, some personal thoughts and now I focus primarily on Social Media because that is what most of the readers here want from me. Then every now then, it comes in spurts, I get asked how I make money with my blog. OK, I get asked a lot 🙂 Keep in mind, I didn’t start blogging for the purposes of monetizing, I had a website long before I had a Blog, it’s easier to manage and it gives me a place to share my knowledge and help people.

I’ll bet the answer to this question is like finding the holy grail, I decided to do a little research and this is what I found out. I did a Google search for the phrase “Make Money With Blogs”, I noticed that there are 202,000,000 references to that phrase. Next I did a search for “How Bloggers Make Money From Blogging”, that showed a result of 136,000,000 references. Then I tried “How To Monetize My Blog” which brought a result of 522,000 references. I even setup a couple Google Alerts and monitored what was being posted for a few days, it’s a mess out there when it comes to this topic. As you can see this is a hot topic and considering the economic times we are in, I’m not surprised people are trying to find ways to make money. I actually hate the fact that we need money to survive but that’s another story.

Let’s move to what I do here on owengreaves.com, if you look around you’ll find I do very little, on the sidebar you will see a couple books I promote, they are affiliate links to Amazon.com. If you go to Amazon you can learn how to do the same thing, they cover the how to very well. I wrote a short eBook that I sell and that’s about it. The real dollars come from consulting on this topic, Social Media and I.T Strategic Planning. The truth be told, I just love to help people figure things out here on the Internet.

There are many ways to generate cash through your blog but you have to decide what your passion is and do people want what you have to sell. There is a process to follow, you don’t find a product first…you find a problem to solve before you start investing in a product.

Recently I Tweeted on Twitter a link to an article by Chris Brogan called, Make Some Money, and people thought I was spamming when I was merely promoting what Chris wrote. Money is a sensitive topic and anything that sniff’s of SPAM is an even touchier topic. Gary Vaynerchuck believes anyone can monetize whatever their passion might be, someone is going to buy what you’re doing, eventually. The trick is finding enough people to buy what you’re selling.

That’s it for now…stay tuned for more : )

8 Ways To Increase Your Traffic


arrowupI’ve been watching the traffic for my Blog increase at an astounding rate over the past few months, and it happened in a very subtle way. I want to share what I did with you because I want you to succeed in driving traffic, which I hope, will allow you to make money through your Blog too. I make no promises as your results will most likely be different than mine, why, because you are not me.You will use the following eight ways in the way that only you can use them, because, you think differently than I do. I don’t use all Eight Ways so that should give you hope. Let’s get started and see if I can get you to think like me.

Internet. Business. Profit. To fully integrate these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. My site is no different. So, we all know that in the core of it all next to the LIST (but that’s another report), traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it’s time to generate traffic.

If you already have a site and you think you’re not getting enough traffic that you’re supposed to be getting, then its time to consider your options. If you are contending in these very competitive businesses, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been before you opened the doors to your site.

Some of these hot tips require an investment so be sure to read the fine print before committing to any pay for services. So, to help you out in generating more traffic for your site, here are eight ways to increase your traffic.

8 Ways To Increase Your Traffic

1.) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site’s feature these advertising system and many have signed on to reap the benefits.

2.) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3.) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs, if there is, low costs only. This is a marketing method that can be quite productive; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. Youtube is the mainstream delivery of video content these days. There are others but YouTube is #1 as of this writing. Online Web Radio & Television has come into mainstream as well.

4.) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5.) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. You can also outsource your article writing if you don’t have time or feel your not creative enough.I recommend you use article services but the best is building relationships with other high traffic sites that will link back to your articles on your site.

6.) Join forums and form online communities

Capture a market and show your expertise and credibility. When you’ve found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7.) Offer Newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

8.) Social Media Networks

Twitter, Facebook and FriendFeed, you can also create your own Social Media Network but that’s another article. I’ve been writing about some of  these networks on my Blog so be sure to visit. http://blog.owengreaves.com

I’m personally sold on Social Media Networks and I use Twitter as my primary network and be sure to follow me @owengreaves . Also read my article on how to get 1,000 followers in 10 days. Ten Days To A Thousand, I actually got 1,400 followers in 14 days but your results may vary depending on how much time you have to invest in developing your network. There are others who who got more in shorter spans of time but that’s not the point. Oh and these Networks I mentioned are FREE!

Twitter The Social Media Network Gone Wild!

twittertSocial Media Networks are popping up everywhere and no one can stop them! Today it’s clear Twitter is taking the world by storm and is one of the most effective ways to generate traffic to a website, not to mention it’s FREE! Twitter is projected to surpass Facebook and many others as the Social Network of choice. I’ve been using Twitter everyday since December 26th,2008 and I can tell you some of the sharpest minds on the Internet are there and they will follow you if you offer value to the community. Value is measured in many ways on Twitter, like Blogs content is king, find good information, helpful information, develop a reputation as a sound resource, plus, be a great person and you’ll create a large following.

Like many of these Social Media Networks, information is what most are looking for, how to articles and where to find that nugget that can help you be a better you or improve your companies branding. Twitter is the most instant messaging platform with mass appeal, the branding tool of choice and considered a secret weapon by many who use it.

The most common Social Networks to date look like Facebook, Digg, My Space and LinkedIn just to name a few, but none respond faster than Twitter! I’ve helped a number of entrepreneurs and small businesses get started with Twitter and have shown them the value of leveraging the other networks with Twitter. Why not make them all work for you? The phenomenon of Social Media Networks is just starting to realize it’s power by adding value to the market place, whether it in B2B or simple membership environments. It’s getting harder and harder to hide and easier to brand your product(s) and yourself with the power of Twitter.To learn how Social Media Networks can increase awareness, brand a product, increase traffic and develop a revenue stream, send a message to socialmedia@owengreaves.com with your request.

Come join the Social Media Marketing Gone Wild phenomenon. Join Twitter and follow me.

How are you using Twitter, leave a comment and share your experiences.