A lot of words are misunderstood, that’s a given, but here online there are two that really mess people up. Now, I see tough times ahead for TV, Newspapers, Magazines, Music Stores, Book Stores and so on, these are the obvious ones. In fact, most major corporations are trying to figure out how to make these two words work for them. The problem isn’t the words, the problem is in the past, it’s called the Industrial age.
Remember when Social Media first came on the scene, your boss heard the words Social Media and freaked out. The picture that came to mind was people standing around a water cooler and not working, just shooting the breeze. I’m certain that is still a problem in most businesses, but they are dead wrong. Yes, Social Media is misunderstood, but those aren’t the two words I’m talking about now.
The two most misunderstood words are, Open & Free. Open & Free is a business model, and they are completely taken the wrong way, much like Social Media was and is still today. Open means many things, here online, they can mean, open systems and transparency. Free does not always mean free literally, but sometimes it does, and that’s where the rub is for business owners.
Open & Free are trying to achieve a balance the same way Sharing vs Piracy is trying to gain credibility. The problem as I mentioned earlier is, old thinking, we have to unlearn most of what we understand in the old business model of control. How you ask. The best way is to hire someone like myself that sees the world of business online as it will be, not as it is. I don’t mean someone who is guessing, someone who can show you in a methodical way that makes sense, in a simple way you understand. The future of business is not that hard to see, but it is if you’re using old eyes, the way you’ve always done things. Remember a primary principle, you don’t know what you don’t know.
Using the Open & Free Business Model in your business takes work, starting with looking at your business in a new and exciting way. Open may mean that you are giving your customers access to you, if you have been hiding from them before. In this new world business of commerce, you can’t hide anymore, you must connect with those who are buying and using your product and services. This isn’t new to some, but most still try to control who gets to them, and I’m betting it’s not going so well.
Free may mean you are selling a three part product or service, and you are giving part one away for free, and then charging for access to the other two parts. It could be a product, or it could be a consulting service. I have over simplified it here for you but it’s not this simple really, there’s much, much more to this model than described here.
If you want to learn more about The Open & Free Business Model, snoop around this blog for more posts, attend my workshop if you are local to me, hire me as a think-tank leader, and lastly, you can wait for my book to come out.
Open & Free are lonely words because they are The Two Most Misunderstood Words On The Internet Today.
There is a movement, a huge idea on how to control the Internet and lock it down so you can’t do what you want or see what you want. In fact, you will pay even more to participate on this open (closed)network called the Internet. I’m not sure I fully understand how but the concept does seem to have merit.
The idea of Net Neutrality isn’t as far fetched as it may sound. There are websites dedicated to this very topic and what you can do to try and stop it. So what does this really mean anyway? The following is taken from a site called: http://www.neutrality.ca
It is the principle that consumers should be in control of what content, services and applications they use on the public Internet.
It’s a simple concept that has wide-ranging implications on how the Internet operates.
“When I invented the Web, I didn’t have to ask anyone’s permission. Now, hundreds of millions of people are using it freely. I am worried that that is going end” – Sir Tim Berners Lee.
So what does this mean to your business on the Internet? Well, it could mean absolutely no one will see your site or know about your product unless you pay for a service to let the world know about you. You already pay for Internet connectivity, but wait, this will go even farther.
Net Neutrality even has logo’s you can put on your site to promote the prevention of Net Neutrality. Just when you think you have freedom to use the Internet someone has figured out how to take it from you. I wondered how long it would take for the government to try and do this, it turns out it’s all the ISP’s and TV Executives are the brains behind it all. Most of these TV Exec’s had absolutely nothing to do with the Internet’s development!
Well enough said, do visit the neutrality.ca website and find out more and how you can participate. And here is a video clip for a more formal presentation:
Til next time.
I don’t tend to just sit and surf the NET, I do when I’m researching a topic or looking for more info for my eBook. I have been obsessed with Nano-technology work being done today or the lack of information on what is coming down the pipe. I spent some time at Nanowerk.com this morning and found it interesting but somewhat complicated because I’m not a scientist nor do I own a Masters degree. You can tell by how I write 🙂
The Mantra on the site is ” Enjoy exploring the web’s most comprehensive nanotechnology and nanoscience resources “
They also claim to be the #1 Nanotechnology Portal in the USA, there are roughly 1,979 nanoparticles from 137 suppliers. Also, the Nanotechology directory has 3,302 links to labs, associations, networks and companies.
Why do I mention this, my soon to be released eBook called “The New Technology – The End of Mankind” is primarily on this topic and what it will mean to you and your business, not too mention many other interesting points on business and technology in general. The purpose of this Blog is to talk about what very few are talking about, our future and how technology will impact our day-to-day lives.
Again, don’t just take my word for it, do your own reading. I’ll supply many links and resources to make it easy for you as I plod along.
Until next time.