There are two questions that come up in almost every conversation I have on the topic of Social Media here in my local community, not online but offline. It never fails, these are the most asked questions I face.
1.) How Do I make or Implement Social Media in my Business?
2.) How do I make money and get the appropriate ROI using Social Media?
That’s more than two questions and alot to unpack, but that’s how they end up coming to me.
Keep in mind, I live in Canada and we typically are not early adopters on most things, we are at least 6 – 18 months behind our neighboring domestic USA. But that’s another story. We tend to be behind on what these new technology tools and movements are, what they mean and how to integrate them into our businesses and lives. So when the questions come from the executives the department leaders don’t have the right answer and worse yet they try to figure it out on their own, using old metrics and methods to generate some kind of understanding.
These two questions are hard to answer over a coffee or even in a board room, bringing in someone who has an understanding and is actually involved or an early adopter having success with Social Media to walk through some very important questions. Success doesn’t have to mean they are making millions, it means they have done many things right putting them in a position to monetize their passion or existing business.
There is many a debate on where Social Media fits in an organization, the Marketing / PR Department, HR, IT Department and so on. I would suggest to you it fits into all three. The Marketing / PR Department will most likely be the message creator for consistency purposes and also would hand off the Social Media chores to the Online Community Communications person. The HR Department would be involved for NDA purposes and orientation of new and existing staff, this would include the Internet Policy that the I.T. Department most likely helped develop. I.T. supports and ensures up time for all aspects of Information Technology needs.
I am assuming here that Information Technology was implemented properly in the organization, which means, I.T. is in line with business needs and processes for the purpose of obtaining the goals of the organizations business plan. As you can see there is much that needs to be discussed before you venture out into this environment without building a team to discuss how you will proceed. The key is to bring someone in your area that is in the know and can help your team by ensuring the right questions are being asked and that they are getting answered. This person is much like a Project Manager with a difference, he/she is a lighthouse, a beacon and a sounding board. In the end it is up to the organization to decide what and how they want to proceed.
The point of this article is not lay out what you have to do step by step, but to prompt you to bring in someone who is knowledgeable, who is respected and recognized as someone in Social Media circles that can truly assist your organization. Someone with a strong background in technology and online marketing. This person can help you build the appropriate team, that will go a long way to ensuring success in developing your Social Media Strategy.
If you are in need of help, feel free to contact me at: email@example.com