1. 40 years ago, people said car phones were a stupid idea. After all, who would want a phone in their car?
  2. 30 years ago, people said bag phones would never catch on. After all, it’s called a CAR PHONE! It goes in your CAR! Duh!
  3. 25 years ago, people said handheld phones were pointless. Why would anyone want to put a bag phone in their briefcase? Sheesh!
  4. 20 years ago, people said flip phones were ridiculous. Why would anyone buy a phone that “small”?
  5. 15 years ago, people said texting would never take off. Because HELLO, it’s a PHONE!
  6. 10 years ago, people said mobile Internet was a fad. NOBODY will EVER want to surf the net from their PHONE!
  7. 8 years ago, people said smartphones were just a gimmick. Why would anyone want to be bogged down with their email, contacts, and mobile Internet in one device?
  8. 5 years ago, people said Android was stupid. There’s already iOS, why try to beat the king?
  9. 3 years ago, people said 4G was a con. Who needs 30 megabit over-the-air connections? My 3-4 megabit 3G is just fine by me!

Were you one of those people? How do you think about things now?

When I was a little boy at the age of 5, I lived on the Queen Charlotte Islands. We moved from Vancouver, British Columbia to the Northern Tundra, it was a sad day for my Mother & I, oh ya, my brother too. It was at best an adventure, it wasn’t a lifestyle improvement. I can remember riding with my Dad in his truck from Queen Charlotte City to Masset on many occasions, what was weird about it was, you couldn’t make that drive without hitting a deer with the truck. You couldn’t own enough freezers to store all the meat, so Dad would have to report most of these incidents to the game warden. This happened everyday! The interesting thing about it was, everyone in town knew it had happened. Queen Charlotte City is not a big town, so news traveled fast.

I told you that story to tell you this one. The greatest impact living in an isolated part of the world was not how bad it was, but how these small communities all over the island pulled together. I mean it was beautiful country, there was so much natural in everything that happened, but the real treat, the healthiest thing for our community, was how business conducted.

Remember when you could order items from the Hudson Bay, Eaton’s and Sears catalogue? It was fun, it was easy, it was drop shipped to your door, except if you lived on the Queen Charlotte Islands. Oh you could make your orders through each of these company catalogues, if you didn’t, Christmas didn’t happen! Worse yet, you couldn’t get new clothes, well not unless you went down to the trading post and picked up something someone else owned at one time.

Business was much more difficult back then, or at least getting what you needed to survive, let alone having any luxury items. The most memorable thing for me living there, was when you would make your orders, wait at a minimum of one week for the ship to come in, that’s right, a freighter would come filled with belongings, food, clothes, all kinds of things, even equipment. The whole town would gather down on the main dock and wait, BBQ’s were out, music was playing, everyone in town gathered like a family reunion. Imagine waiting a week to get your food, maybe two weeks because of bad weather. I can remember some tense times when word got out the ship was delayed. But it was a great memory, a happy memory, the towns people helped each other, we all knew each other, and we made sure our neighbour was looked after.

Today, 50 some years later, we appear to be heading right back to a time such as then, without the ship of course. Social Media has brought us back to a place where we have to care for one another, connect with each other, build a relationship with each other. We had to build trust then, and we have to build it again today. Back in a time when big business did not have the same control as it had between now and then, we the people have control once again. We are gathering together to meet, to help each other, to collaborate, and make sure our neighbour is looked after. History is repeating itself, mostly in how we used to do business. Today we hold Tweet Up’s, big social events, and speaking events, all for the purpose of coming together as a community, or communities. We are going back to ordering from catalogues that are now web applications, Apps, Smart phones, websites like Amazon, and it gets drop shipped by the big ship UPS or FEDX, or whomever you prefer. These companies we order from are now asking us what we want, how we want it, and how fast can we get it to you. We are going back to small town rules, where you can’t hide, you can’t lie, and you can’t get away with shinanagan’s and stay in business.

The Future Of Business is all about people, it’s taking us back to a time like the depression, back to a time when we did all that we could for one another. History is repeating itself, are you part of making the world a better place, are you part of this history taking place? I challenge you, be the change, you be the voice, you be the reason the world is a better place, you help make history repeat itself.

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There is a technology cycle working in the background while the rest of the world is distracted with and by Social Media. I have shared with you in the past that Social Media is not the future of business, at best it will be a feature, not a platform. If you study technology at a deep level you’re probably unaware of the tide changing or shifting might be a better word. Something much bigger than Social Media is brewing and you should pay attention, because the tidal wave of change will knock you over and sweep you out of it’s way.

The social component is merely the doorway to engagement, but we are headed for a much deeper kind of engagement. It might surprise you when I say that Microsoft Windows is dying, Google may loose it’s stranglehold on search in the next few years.

Windows is suffering, it has gone from 96% to less than 50% market share, and soon will be 30%, this means the Desktop era has passed us by. The reason, SmartPhones. These devices have all but made us forget about Windows Operating Systems for the most part, don’t be surprised to learn that Windows 8 (Due out in 2012) might be the last big push for a Desktop Platform by Microsoft.

Index search has peaked, Google, like Microsoft, have many other ways to be a player in the new technology cycle, but not doing what they are doing today. Not with Index Search, and not with the desktop, the mobile marketplace is doing both of these things better and seamlessly, they’re not separate things you have to do anymore.

The big craze today and in the next few years will reshape the Internet, Apps, HTML 5 and Tablets, they have already set the pace for a new frontier. But if we must talk social, let me share this, if you are an investor or a developer, and a business owner, consider building on top of FaceBook, no one can catch up with them, no one. The same can be said of Apple’s iPad, and Apple’s financial structure, no one can catchup with them, they are the current leader with FaceBook. FaceBook IS the new Windows!

Social Media is not the future of business, it’s a side show, Roger McNamee is quoted as saying about Social Media, “This is not the mania you are looking for”.

The future of business is mobile and social, FaceBook is the new windows, HTML 5 allows all of us to participate, Apps and Tablets are the tools we will use to move products and services. Most of what we manually do today will be fully automated, like search, it’s just a matter of time. The real issue, how does your business leverage this new technology cycle, I think the first step is to open your mind to new better ways of being in business, the world has yet to arrive in the digital realm, are you ready?

Being Social alone is not enough to participate in the Future Of Business.


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