I was thinking how fast the years seem to fly by, I turned 58 in November, and that’s why I babble alot more these days, please indulge me. It boggles the mind how fast the world is moving, including mine. Oh I’m grateful, and I’m even a little excited, and I have been really excited for many, many years. Each year we praise the year that was, and we anticipate the next year that will be, without really knowing what we plan on doing.
Most of us don’t really have a plan, most of us tend to act by emotion, and that’s where we get into trouble. I’m not suggesting a plan solves the problem of not getting into trouble, but I am suggesting you actually give some thought on what goals you would like to achieve. Maybe even make a bucket list instead of a goal list, they’re both the same to me.
I started doing something this year I NEVER thought I would do, I went and got a gym membership…I know right? Now I’m the kind of guy who loves sports, so….exercise always involved a sport, it’s a law right? Well, I never thought I would enjoy going to a gym, but I do! I go 5 to 6 times a week, go figure!
Why did I do that? In March of 2001 I had a heart attack, that’s old news. But this year, my health was bothering me, I wasn’t….I hadn’t changed anything in my routine or structure to improve my health. I just lived my life, year in and year out thinking I’ll get to it eventually. As a young man, I was an athlete, I mean I played Hockey, Baseball, Football, Soccer (did I mention I hate soccer), I just loved playing sports, and I was always in good shape….until I stopped playing sports. It’s funny how those of us who call ourselves athletes can go into denial almost immediately when it comes to how good of shape we may or may not be in. But I won’t get into that : )
So a few months ago (2), my wife and I dropped into the Club 16 Trevor Linden Gym for a tour….no reason, just a spur of the moment drive-by. We went in, got the tour, and I said sign us up, I also said, hurry up before I change my mind. I knew if I didn’t sign-up on the spot, I would never do it.
This morning I was staring out my kitchen window thinking how we start and stop things every year, some we finish and some we don’t. We begin, and we end….it’s a process of life really, there’s life, and then there’s death, there’s an end, and there’s a beginning. What we never really do is, evaluate what’s good for us when we think about our goals, we always gravitate to what feels good over what’s good for us. We handle our entire lives that way, we handle our finances the same way, so we get into the cycle of ending and beginning, never really stabilizing, never really getting our bleep together, just drifting and wandering, thinking it will all work out fine. I used to believe that, now at 58….I don’t…you have to have purpose in your life, you have to make people your business, you should put order to your beginnings and ending.
So here we are at the end of 2015, in a few weeks. A new year is coming, do you have a healthy outlook of what’s ahead, do you have some goals in mind, a bucket list if you will. How will you begin? In the sporting world there is an analogy, it’s not how you start, it’s how you finish, but you MUST start.
As Seth Godin says, go out and make a ruckus, make a mess, life is moving far too fast, before you know it, you will run out of time. And the real issue, we are ALL running out of time, I am running out of time. Consider time before setting your goals / bucket list, and then challenge yourself, not how will you start, but how will you finish….and then ask yourself one big question, “How many people will be better off because I lived?”
Every Sunday afternoon I play soccer with a great bunch of guys, we’ve been getting together at the same field now for over ten years, trying to stay in shape of course. In July of this year I took a tumble at warp speed and broke, no shattered my left shoulder at the clavicle joint. Here it is now late September and I still have not been cleared to play, do you have any idea how frustrating that is? To know you can’t be out there with your buddies, knowing you can help your team mates win. Half the fun is the strategy, who plays what position and who has the touch up front and finish the play by putting in the net. As this is just drop in soccer we get people at various levels of ability, from 17 to 56 years of age and every once and awhile someone comes out that doesn’t have clue what you can and can’t do, they don’t know the rules. So they run around all over the place not knowing what to do and never really ask for help, and when they do, they forget what you said almost as fast as you said it. Given enough time and they come out more often, eventually, they find there way and start to contribute in a meaningful way.
You are probably wondering where I’m going with this, the question is, are you one of those soccer players running around trying to accomplish something meaningful in the game? Are you playing with the Internet and Social Media the same way? You’ve setup your Blog and you’re telling everyone to come to your site but you haven’t taken the time to learn how or what to do with all those visitors. There are a great many people out there you would consider successful, but there is a far greater number that haven’t realized their 15 minutes of fame yet. You have two ways to approach the Internet & Social Media, you can learn from those who have gone ahead of you or you can try to figure it out yourself.
I can tell you from personal experience, learning from those who have gone before you and succeeded is much easier, that is the choice I would make if you’re just getting started. In fact, if you’ve been Blogging for awhile you should study the leaders anyway, learn the guidelines and then figure out how to make them work for you. Pay attention to what they do, but don’t try to act like they do…why? In Social Media circles you will hear the mantra, be real, be yourself and be honest. So trying to act like someone else won’t let the uniquely designed you to come out, and you will be known as someone who is not authentic and phony.
Everyone loves guy’s like Gary Vaynerchuck, Chris Brogan and Scott Stratten but you will never be able to duplicate how they deliver the message and do what they do. You can however, learn what they do and then learn to make it yours, learn to make it unique by being who you were meant to be. Gary wrote a book soon to be released in October called, ” CRUSH IT ” and Chris’s book which is already out and amply titled, ” TRUST AGENTS “, tell you what I just shared, be sure to order a copy and learn from them first hand.
As you can see, help is closer than you think. No matter what your niche or area of expertise happens to be, study what Gary & Chris do but also pay attention to others like Amber Naslund, David Armano, Mack Collier, Olivier Blanchard, Trey Pennington and Kris Colvin. Spend some time in the Silicon Valley circle to by watching Robert Scoble and Louis Gray. Most of the above have sites with video’s you can view so you get an idea of who they are, and what they are doing with Social Media Networks. As you can see there many to follow and learn from, but they all cover their interests and passions in their own unique way. Also keep in mind some of these people are paid to do what they do in Social Media Networks, but that’s what makes them great case studies.
– Amber Naslund works for Radian6, they provide tools for real-time social media monitoring and analysis designed primarily for PR and Ad agencies.
– David Armano, is the Senior Partner at Dachis Group, was created to unlock the value of social technologies for large corporate enterprises through its Social Business Design global advisory practice, and technology implementation program. David talks about the 5 B’s:
1.) Be Ubiquitous
2.) Be Social
3.) Be Interesting
4.) Be Remarkable
5.) Be Yourself
– Mack Collier, Helping companies understand the ” Social ” part of Social Media.
– Olivier Blanchard, trains company executives and project teams in all matters of social media management and measurement, then help them build and integrate effective programs into every facet of their business, from Public Relations, business development and market research to Human Resources and Customer Support. Oh and Olivier is working on a book that will educate you on the proper way to realize and calculate the true ROI (Return On Investment) in Social Media.
– Trey Pennington, Interviews leaders in Business & Social Media on BlogTalkRadio and uses almost every Social Media Network out there.
– Kris Colvin, is the designer of Twitterface.com and a Social Media Maven with passion and desire, Twitterface is a great tool so be sure to use it.
Whether you already have a business or a Blog, you will never stick with it and see it through unless you’re passionate about it. Gary Vaynerchuck’s war cry is to do your passion and you’ll give yourself the best chance to win. Remember, the Internet is the Platform, Social Media is the Tool you can master on the Internet. Do your homework, study how to use the tools and pay attention to your passion. In another article I wrote, called ” Your Passion Is In Front of You, You’re Just Not Paying Attention” its so simple it’s almost embarrassing, I triple dog dare you to read it.
Each person who is a success online can only teach you how they did it, not how someone else did it. Now pay attention to what I just said, they may have duplicate someone else’s system but they made that system there’s through their personality and how they think. They couldn’t ever act or be like the person they learned from, so study by taking notes, watching videos and then find your passion. The final step is to make it your own, only you can be you and only you can do it. So who are you and what are you doing?