Social networks now behave like mainstream channels. I’ve spent several years on Social Networks, and have notice that they all have become mainstream. They’re no longer different from TV, Radio & Newspaper, all you have to do is watch all the yelling, telling, and fire hosing of ads and links to selling products and services. Many would claim that’s just what they’re all for, I’m not convinced.
We live in a connected economy, we no longer fall for mainstream tactics, because they don’t work well for connecting. The biggest reason it fails, we all have control over our most prized asset, our time. We don’t want anyone to waste it, or take advantage of it. So why is it still happening, two reason’s might be, it still brings results, or connecting costs too much, time & money. Or, they figured out what quality story telling is. Quality story telling always wins. The story telling looks and feels differently on each social network, because we don’t act the same way on all of them, we talk differently on FaceBook over Twitter. So the easy thing to do, just blast, just let the fire hose go full on, on all social networks. But the audience is not the same on all social networks, success with each of them requires you to do some research and looking at data, what’s really happening.
Remember when we were told, God gave you two ears and one mouth, use them proportionately. We have fallen to our old habits, we like to talk more than we listen. People today, want you to listen, they don’t want to you to talk so much they can’t get a word in edge wise, they want to take part. It’s not just TV, Radio and Newspaper that yells at you, all the social networks are doing the same thing. They’ve all become mainstream, and I’ll bet, you think nobody is paying attention to your activity on social networks.
The secret, the way to win, is quality story telling, but the way your subscribers, your readers, your visitors, and your customers want it, NOT the way you think it should be, and that’s the hard part. You already have what it takes to tell your story in a quality way, the world and those who are paying attention to you, want to hear your story. So tell it!
These two are not the same, they don’t provide the same results, and they can’t be measured with the same metrics, apples to apples so to speak. Many people believe that online is merely taking your offline onto the Internet and expecting the same results, really? Profit is profit, whether it be online or offline, that’s true, but both online and offline require work, there is no short-cut.
There is much confusion, we are lead to believe, that making money online is actually easier, and you don’t have to work as hard, not so. The digital world is a very foggy landscape for the masses when it comes to making money online. In an ethical, human caring way. It is my opinion that the Internet Marketer’s of the world only care about your wallet, how much they can get from you. They don’t really care if they solve a problem or help you in some small way. That is a huge generalization right? Think about it, almost everything on the Internet can be brought down to a small community, just like your offline world.
You & I can only meet or interact with a small group of people in real life, you know, going out and meeting face-to-face, to do business and stuff. It took time, it took effort, it was actually hard work, and you felt like you got nothing done sometimes. Online, where do you start? You actually have to have a plan before doing the same thing as you did offline, why? You don’t know the people, when you met someone face-to-face, you probably already had a relationship with them, that took the pressure off. Online, you can’t tell who’s attention you have, or if they are even looking you in the eye. Oh the two worlds are very different, but there is one common denominator, we all seem to want the same thing. Some go about it in an underhanded way.
I like the fact that these two are different, they are only the same to me because they both have people at the end of it, and that makes it easier. Selling offline works differently than online, you would think it wouldn’t but, it just is. Online, we don’t want to work as hard, we have been sold down the river, we have been lead to believe it’s easier and less work, NOT!
I’m not trying to rain on your parade, I just want you to be realistic about what you are trying to do, you are trying to push a square peg thru a round hole, plain and simple. The online world does think differently because it believes you don’t have to work hard, just setup this and that and watch the cash pour in. Those who tried that offline didn’t make it any better than those online, it’s just different.
What is different, if you fail online, you lose nothing….offline, you can’t get away in the same manner as the online world. So don’t get sucked into the online & offline are the same game, they aren’t, they are two very different worlds, both are capable of being very cruel, and both can be very rewarding.
I prefer the online world for one reason really, I can reach out much easier, I can reach more people in seconds than I could in a lifetime doing things offline the old fashion way….face-to-face. Don’t get me wrong, I like meeting people, alot…I’m a highly relational guy so I need to be around people. But if you are anything like me, and you have a vision to reach as many business owners & entrepreneurs as you can, online does provide a better way of accomplishing that vision. The mission on the other hand takes a balance of both online & offline.
The Future Of Business is a balance of doing both, one is not easier than the other. What do you think?
Do you think it’s easier to build and run an online business?
Do you think it’s easier to build and run an offline business?
Do you think business online is the same as business offline?
- How to make money online (sethgodin.typepad.com)
People are a funny lot aren’t they, we say one thing and do another, we want one thing but we want everything, we don’t want to be rich but we want to be millionaires. There are literally millions of websites telling us all how to get rich beyond our wildest dreams (whatever that is), how to get FREE target traffic to your website for $17, how to write amazing content, and the list goes on. The GURUS are everywhere, they litter your inbox without notice, you are being directed, pulled and pushed into a million advertisements every day, how do we know who the real GURUS are, who the EXPERTS are.
That question almost seems like the 64 million dollar question. I have been thinking about this for a very long time, frustrated by people who lead other people down the garden path so to speak. Why do we do this to each other, why do we kill each other, why do we lie to each other, that’s the REAL 64 Million dollar question.
One of the things I’m plagued with is, I have been here in the Social Networks a little while, OK a long while. There are many more that have been here longer than me, and I’m certain they struggle with the same problem. We, have this sense of ownership when it comes to the Social Networks. We, get offended by the so called people that claim to be GURUS & EXPERTS. Why? Because we don’t agree with them mostly. In some cases, WE, fight back, we even push back, but the GURUS keep coming. It is a futile effort in my humble opinion. Why? Because people don’t care, they are only interested in making a buck for the most part. What WE, don’t seem to understand, is that the problem will take care of its self. Much like nature takes care of a forest after a forest fire, the vegetation just starts to recover, it forgets that it had a fire, it just knows the fire will fade. Because the forest never dies. The forest doesn’t get caught-up in the ownership game, why, because it already knows what will happen if you try to own it. There is a simple order of things, it adapts, it overcomes by doing what it does best, it keeps doing what it was designed to do, it just grows. The GURUS & EXPERTS of the forest come and go, they think they have control over the forest, but the one thing they can’t control, is what the forest does best. GROW!
The same can be said for the Internet, you have different, billions of different kinds of growth, some good, and some bad. The bad we will call the forest fire, the good we will call healthy growth. These GURUS & EXPERTS like their 15 minutes of fame, they seek it without realizing how short that really is, and many follow them only to be found out later. We have GURUS & EXPERTS in every sector of the world, industry, society, races, and so on. They are everywhere. But they always fade into obscurity at some point, the growth around them is overwhelming, they are left behind because healthy growth wins every time. We all eventually catchup, before you know it, the shiny new thing no longer is, the GURU or EXPERT no longer is.
Social Media GURUS & EXPERTS are fads, they can’t sustain or stay ahead of the growth, the change, they simply disappear, they die and move onto something else. Social Media GURUS & EXPERTS will lose their job to one simple thing, everyone will catchup. Soon, Social Media will become something you just have to know how to do, like using the phone, the smart-phone is now the phone of the day, you just know how to use it. Why? You caught up, you learned, I call that healthy growth. So, someday soon, we will read about how those Social Media GURUS & EXPERTS died. When they can no longer find a customer to listen to something we all will already know how to do, they will move on to the next thing.
So today, I claim The Death Of The Social Media GURU or EXPERT, we have, or we are very close to catching up, and no longer in need of these wind bags, these snake oil salesmen & women.
From this day forward, business owners will need to learn, you don’t plug your business into Social Media, you plug Social Media into your business. That Social Media is not a business, businesses become Social. The best way to eliminate Social Media GURUS & EXPERTS? Grow, and they will scramble to find another way to sell you something.
I charge you, GO and build something great, let the world know about your passion(s), and don’t be that guy or girl that calls themselves a GURU or EXPERT of anything, just do. If you just do, the truth will come forward and you will find your place. And remember, an EXPERT is just a drip under pressure : )
Let 2012 be the Death Of Social Media GURUS & EXPERTS!
- The Future Of Business – Social Is A Feature Not A Platform (owengreaves.com)
- The Future Of Business – Change Is Coming, And Lots Of It. (owengreaves.com)
- If I Were a Social Media Guru… (kaneconsulting.biz)
- Ten Social Media Strategies to Define a Successful 2012 (briansolis.com)
For as long as I can remember, nothing ever stays the same, and yet we fight tooth and nail to keep things in their rightful place so we know where to find it. Most of us even call ourselves change agents, that really only applies to everyone else right? We don’t mind walking others through change as long as it doesn’t impact our own little worlds. The truth is, when it comes to our businesses, we had better embrace change.
You would have to be in complete denial or not have a pulse to see that it’s not business as usual, just look around you, people are behaving differently more today than any other time in history. Hell, younger generations own a phone but don’t know how to speak on it, they only communicate via some flavour of text messaging. What happened, my sister used to live on the phone when she was a teenager, now it’s a mobile device in hand and we’ll text all day long.
If there’s one thing you should be learning here at owengreaves.com, it’s change. The world of business is not what we are comfortable with, we have to move with it or be ignored, especially in the digital realm. One of the first things to consider here is this, the same problem will always confront you, and that is how to get attention. We have been struggling with that one problem for some time, back in the day we thought Radio, TV, and Newspaper were the best ways to get that done, not anymore.
Enter in the Internet and it’s soon to be 5 Billion eyeballs, the playing field has changed (there’s that word), now reaching the world is much cheaper, and anyone can talk to anyone at any given time. But here’s the bigger problem, even though we can spread the word faster and cheaper, how do we actually get the masses attention? Well, now you have to change the way you look at your business, you have to change the way you think, because you no longer have control over it. That’s right, the consumer of tomorrow will not tolerate being manipulated into a sale, in fact, if they sense it, they’re gone. Today you have to be transparent, you can’t lie, mislead or trick and get away with it, that’s a problem for most big businesses because they have considered consumers as not that smart to figure things out. Today you have to give away something before consumers actually notice you. I’m generalizing of course, but you get the point, because you ARE smart people.
You’re probably wondering why I’m even talking about this, well, for some reason business owners are struggling with the change that needs to take place. Big business has to give up control, they have to learn how to trust the people formerly known as consumers. You’ve read that here many times before, but what’s the problem? Big business doesn’t know what to do, still, even after 5 years of heavy Social Media integration.
Let’s be honest here, Social Media has passed the I’m a new fad phase, Social is changing, it’s a natural process now in many circles, except small to medium businesses. Most of the smaller operations still want to do things the old way, they don’t understand the changes happening around them. Why? For the most part they aren’t paying attention, and attention is everything! What happens when over 60% of commerce is done on a handheld devices, when everything goes mobile, what will small to medium sized business do then? Play catchup, it will be too late. They can’t hide behind a lack of knowledge, there’s so much of it out here, so there’s a deeper reason, there has to be.
The funny thing about business owners and entrepreneurs is, they only have one vision for that business, they tend to only see how they can sell their product or service based on what they know and were taught. That’s usually old industrial age process and thinking, it’s not right or wrong, we must think differently today to see a bigger picture. Smart, well intentioned people struggle the most. Looking beyond the transaction, think more on the lines of interaction, it’s relationship building, it’s building trust, and that takes an investment and time. Mostly, it takes change. You will have to give more of your business away, put it consumers hands before the transaction will take place.
We are about to enter a world so mobile and social, we’ll think it was invented 15 years from now, a quantum leap is about to take place in the next 3 – 5 years, and I hope to reach as many business owners as possible before it happens. Social is no longer a platform, it’s a feature. We won’t even think Social Media anymore, it will be a natural DNA of everything we do, it will be everything mobile.
So build for mobile and let social be the tide or current if you will, those who get attention will have built their businesses future on smartphones, and above all, give consumers access and a seamless way to buy.
Use Nine Inch Nails business model, CWF + RTB = $$$$ it’s the 90 /10 rule.
I’m a little long winded today I know, but I can’t help it, I run into far too many business owners fighting the change, change happens every second of our lives, don’t fight it, embrace it. Change is coming, and lots of it. Are you prepared, if not, I’m available to help.
- The Future Of Business – Social Is A Feature Not A Platform (owengreaves.com)
- The Future Of Business Workshop – In Abbotsford (openandfreebusinessmodel.com)
- Introducing EndofBusiness.com (briansolis.com)
- The Future Of Business – Everyone Will Be An Affiliate Of Something (owengreaves.com)
- The Future Of Business – Be Useful (owengreaves.com)
I’ve been watching the traffic for my Blog increase at an astounding rate over the past few months, and it happened in a very subtle way. I want to share what I did with you because I want you to succeed in driving traffic, which I hope, will allow you to make money through your Blog too. I make no promises as your results will most likely be different than mine, why, because you are not me.You will use the following eight ways in the way that only you can use them, because, you think differently than I do. I don’t use all Eight Ways so that should give you hope. Let’s get started and see if I can get you to think like me.
Internet. Business. Profit. To fully integrate these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. My site is no different. So, we all know that in the core of it all next to the LIST (but that’s another report), traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it’s time to generate traffic.
If you already have a site and you think you’re not getting enough traffic that you’re supposed to be getting, then its time to consider your options. If you are contending in these very competitive businesses, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been before you opened the doors to your site.
Some of these hot tips require an investment so be sure to read the fine print before committing to any pay for services. So, to help you out in generating more traffic for your site, here are eight ways to increase your traffic.
8 Ways To Increase Your Traffic
1.) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site’s feature these advertising system and many have signed on to reap the benefits.
2.) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3.) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs, if there is, low costs only. This is a marketing method that can be quite productive; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. Youtube is the mainstream delivery of video content these days. There are others but YouTube is #1 as of this writing. Online Web Radio & Television has come into mainstream as well.
4.) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5.) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. You can also outsource your article writing if you don’t have time or feel your not creative enough.I recommend you use article services but the best is building relationships with other high traffic sites that will link back to your articles on your site.
6.) Join forums and form online communities
Capture a market and show your expertise and credibility. When you’ve found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7.) Offer Newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
8.) Social Media Networks
Twitter, Facebook and FriendFeed, you can also create your own Social Media Network but that’s another article. I’ve been writing about some of these networks on my Blog so be sure to visit. http://blog.owengreaves.com
I’m personally sold on Social Media Networks and I use Twitter as my primary network and be sure to follow me @owengreaves . Also read my article on how to get 1,000 followers in 10 days. Ten Days To A Thousand, I actually got 1,400 followers in 14 days but your results may vary depending on how much time you have to invest in developing your network. There are others who who got more in shorter spans of time but that’s not the point. Oh and these Networks I mentioned are FREE!