Lifestyle
RTs & Tags – Will They Help You Rise To The Top?
The conversation of Ubiquity makes the early adopters and experts cringe, it means quantity over quality. By that I mean, Social Media allows everyone to participate, be all things to everyone, build a niche, create a following and then brand. Part of the problem is Social Media attracts poor quality and mediocrity, not too mention the Spammers and unethical Internet Marketers. It will water down everything and make it harder to be found or heard because of all the noise.
Frankly, mediocrity is what we’ve had under the control model, big business, traditional marketing and so on. Social Media’s mass ubiquity model changes the control model, the control model deals with people formerly known as consumers. Today we all do things to get traction, to get attention and be heard. That traction is the result of engagement, exposure and attention. Whatever is good comes to the top. The key is to find the point of attention, being different and unique, that is not going to change.
It’s true the biggest challenge is the noise and staying on top of trends. Finding the point of attention helps solve that problem, there’s more to it of course but it’s a start. Filtering content these days is becoming more important than creating it, there is much to be done here, tools that make it easier and faster to filter content will help the best of the best rise to the top. One of the useful tools to rising to the top is being tagged & RT’d to be heard. RTs & Tags will play a huge role in identifying quality content and quality people.
So what does Mass Ubiquity mean? How does the cream rise to the top? It’s simple really, it’s based on Merit. I’m generalizing here but the masses will put you on Lists, RT your work, Tag you and Like you for the work you’ve done. These features will help you rise to the top. Measuring these indicators will be another interesting equation, but we have great people out there like Olivier Blanchard to make sure we focus on the right metrics.
RTs & Tags, these WOM (Word Of Mouth) tools and terms are becoming the secret sauce of Social Media Rock Star’s & Trust Agent’s we know today. But in the end, quality is good and crap is not. The RTs, Tags, Likes and Lists will work towards that end, manage your brand, do the right things and you will live long and prosper here on the Internet. Social Capital will be as important as real money. Why? Because we are in an extreme reputation economy, word of mouth matters more today than it ever has.
RTs & Tags – Will They Help You Rise To The Top?
What do you think?
Don't Forget To Connect Offline Too
You’ll notice I haven’t written lately, not because I don’t want to but because I have been spending time with people offline. I’ve learned in my 51+ years that you will never get or reach your dreams without others helping you long the way. That means spending time with those who have invested in you, they may have walked through dark times with you, they may have rode the storm out with you. I have been connecting and reconnecting with a few of those friends that I haven’t seen for some time.
I have also learned that it takes work to build relationships, it takes time too. Spending all your time online can get you disconnected with those who aren’t here with you, they don’t spend the same time or have the same interest in the online world. Try to connect offline too, I love seeing a pair of eyeballs and getting the body language, people are so special when they express themselves and you can see the passion let alone hear it. Sometimes, OK many times things get lost in translation because you can’t see or hear TEXT, too much room for bad interpretation.
Today I had lunch with a friend I haven’t seen in three years, we used to work together, I left the organization and got busy, too busy in fact that I forgot to stay connected offline too. I had a great time, it was not only special but energizing, I got to listen to what he wants to do and I got share what I have been doing here online with you. He is going to some great things, online too, and if I’m lucky I’ll get to be a part of his work.
Relationships are just as much hard work here online as they are offline, they take commitment, patience and love. Are you connecting offline, are you giving people the best you have to give that aren’t here online? Social Media is about relationships in much the same way as they are when you aren’t on FaceBook, Twitter and what have you. Balance is important.
Don’t forget to connect offline too!
The Power of TweetUps!
Today was a great day, if you haven’t attended a local TweetUp in your area you really are losing out. We met at The Bat Cave (known as Beans & Leaves on Ventura in Abbotsford) where they serve great coffee and pastries. The opportunity to meet people face-to-face that you chat with online makes the experience even that more special. If you are unemployed or self-employed you really need to get to these TweetUps for the networking alone, you just never know who you will meet and what may come from that meeting. Heck your next job might be hidden at a TweetUp.
I had the privilege of hanging with Chris Penner & Ronda Payne, it’s always a blast when they show up…never a dull moment. But today I met new people, Rick & Kathleen Rake, very cool people and they have so much to offer so you should follow them on Twitter and get to know them.
Here are the Twitter handles:
1.) Chris Penner – @chrispenner
2.) Ronda Payne – @rondapayne
3.) Rick Rake – @rickrake
4.) Kathleen Rake – @kathleenrake
Tell them Owen sent you.
Chris Penner is a local Real Estate Agent with Keller Williams here in my community.
Ronda Payne is a writer here, you can hire her anytime she is awesome.
Rick Rake is the former Editor of the Abbotsford News and is now retired.
Kathleen Rake is the principle of Click Media Works and her passion is Wine – look out Gary Vaynerchuk! Her Wine website is called Between The Vines
What it Takes to Be an Overnight Success – Chris Brogan
As I mentioned in my last post, Chris Brogan also brings it and he to has a great message, he just finished his 4th in a serious on “What it takes to be an overnight success”. Just as I have given Gary Vaynerchuk space here on owengreaves.com, I’m giving Chris Brogan more press as well. I what I like about Chris is his more down to earth and very honest, real message.
Rather than read more of my ranting and perspective, listen to Chris’s 1st video on the serious.
The Thank You Economy – Gary Vaynerchuk
I can’t get enough of Gary’s passion and his message no matter how hyped he gets or how direct he is, I love Chris Brogan’s more laid back approach too. They both work for me, I’m pretty hyper myself when I speak in front of crowds, they juice me up. I love getting a response from people and large audiences, but more than that I love listening to people like Gary & Chris for their passion and commitment to service and hard work. They are a good example of getting out there and hustling as Gary put’s it.
Gary just released this message on his Blog “The Thank You Economy” and yes I’m posting it.