Robert Lavigne - The Disposable Web - Cutaway.001

Robert Lavigne

Recently I was asked to be a guest on Robert Lavigne’s show called The Disposable Web – Robert and I have known each other digitally only, for many years, we finally got a chance to sit and chat, I hope you enjoy it. It’s a bit long, and we cover a lot of ground. I share what I think the disposable web is, what it means to me, I’m curious what it means to you. I may offend you, so you have been warned. Oh, and this is a video, not just audio! I do have a face for Radio though : )

This interview is just a few days old, and already we are hearing negative reports about our economies in the Western world, both Canada & USA drove negative numbers in growth in the 1st quarter, which means the second quarter will not be as good as first thought.

The bottomline: the future of business is about people, I do what I do with the purpose of helping you win, you benefit.

Looking into the future doesn’t have to be ominous, it does take some practice learning how to see. What you see and hear on the news or TV isn’t what you need to know, the paradigm shift to embrace the real change taking place is where I encourage you to invest your time. I spend a great deal of time looking ahead at the next 3 – 5 years, looking for the patterns, what people are thinking, and then try to figure out why. Looking back at your business as if you were 5 years out, then working backwards to ensure you reach your desired outcomes. It’s all about you.

A big thank you goes out to Robert, thank you for allowing me to share, and you doing all the hard work to put the video together!

 Owen Greaves | The Disposable Web | Podcast Interview

If this video doesn’t work, here is the direct link to YouTube and you can watch it there: Owen Greaves – The Disposable Web – Video Interview

Give Yourself A Raise – TODAY!

Cord-Cutting

I have to admit, I was blinded so much by what I didn’t have, I couldn’t see what I could have, and how easy it was to get what I wanted. One of the biggest challenges in life is to turn a blind eye to what the masses are doing, they’re chasing, trying to keep up with the Joneses of the world, and we give money way to much power over our lives.

Don’t misunderstand me here, money is a necessary tool, but that’s all it is, a tool.

If you are struggling with making ends meet, paying the bills on time, then let me tell you how to improve your life, and give yourself a raise – TODAY!

Simply cut the cable cord, undo that bundled crap by cancelling your cable TV you’ll save roughly $100 per month, that’s $1200 per year!

We cut the cable cord about a year ago, we knocked of $95 per month, so what do we do for entertainment?

HOW TO CUT THE CORD

Here’s what we did:

– We cut the cord

– Took some of the savings and got the fastest Internet connection available,

– Then bought a ROKU 3 Box – its wireless.

– Bought an indoor Antenna

You see, all that time you spend in front of the TV, it’s putting you in the poor house….you’re going broke not because of how much it cost, but because you’re being lulled into doing nothing, and that will break you every time. What most of us seem to miss is this, almost everything is designed to make you part with the money you do have, all the while you had control and didn’t realize it, you could just say no, and find another solution, like the one I just gave you, a simple one that will change your life.

So give yourself a raise – TODAY! Get off the couch and change the world, you’ll always find time to watch your new ROKU 3 Internet TV access. A life changing experience, some might even call it FREEDOM!

 

Long standing traditions is what gets us into trouble, we default to our comfort zone’s, because it feels good I guess, or we’ve always been told that’s the way it’s always been. I always get in trouble when I say these kinds of things, personally don’t care for traditions or anything traditional, especially when it comes to life and business, which pretty much covers everything. But some things just wouldn’t work if we didn’t keep some traditions from our past, although I’m not sure what those should be : )

I’ve spoken many times to business owners about the future of business, what they should consider, what they should prepare for, but the truth is, we only care about today. No matter how proactive one might be, we can’t seem to look ahead, we are bad at planning for the future.

We are a funny lot, people I mean. If our business was a family member, and they suddenly died of cancer, we then stop and contemplate our own lives, it’s a nature human behavior. Suddenly, looking ahead, starring in the distance, peering down the road becomes important, we start to think, we should prepare for, or be ready for, what would happen if, and yet, our actions show that we only care about today.

The Future of Business is more than just caring for today, if you only look at your to do list, or a week in front of you, you are missing the bigger picture. Bigger things are coming, bigger things will happen, if you look ahead 3 – 5 years, you’ll see patterns you can’t see worrying about today, or the next week in front of you.

Most business owners are putting out fires everyday, preventing them from doing what’s really important, doing work that matters. The fires, the urgent, distract you from what’s truly important, it takes you away from working in the important quadrant. If you were to put a value, or prioritize those fires you feel you must put out, there’s probably a good chance you can delegate them to someone else, so you can work on what’s important. But you probably feel those fires are too important to hand off to some else, so you continue spinning your wheels, I get it, the business just can’t run unless you handle everything.

The problem with looking ahead 3 – 5 years, we might miss something happening sooner. So the battle is between two heads, the desire for gain & the fear of loss. So it’s easier if we only care about today. Today fools you into believing there’s a tomorrow, it fools into hoping there’s a future. Only caring about today is the same as instant gratification, you’re not willing to wait, and you’re not willing delay that gratification.

The downward spiral starts when we only care about today. The future of your business is not in what fire you put out today, it’s preventing the fires from happening in the first place, by looking ahead, putting preventive measures in place to make sure there is indeed a future for your business. Proactive over reactive, which camp are you in?

 

 

How many times have we this, actions speak louder than words…it’s just another way of saying, it’s not what you say, it’s how you respond. Everything we do and say comes from some form of stimulus, we saw something, we heard something, and then we responded. I’ve said this before, and I teach it often, we are the ONLY creatures on earth that have the ability to STOP, THINK, THEN….decide how to respond. We can actually stop in the heat of the moment, every other creature on the planet can’t stop, they merely react.

The Problem

Often, in our day…we have things happen that completely frustrate us, most of us react in a way that tells everyone around, you’re not happy with what just happened or was said. I run other businesses, and sometimes things happen that are truly out of your control, you can’t fix it, you don’t control the situation, you have to rely on other people not under your tent.

One of my businesses is a webhosting business, sometimes things break, and have nothing to do with me and my team, things don’t happen the way they should, and take far too long to get resolved. In the meantime, customers can’t do certain things, can’t manage their website’s, or add email accounts.

With so many webhosting companies getting attacked, I’m actually surprised their aren’t bigger problems. Everyday there attempts to break into servers, billing systems, and WordPress sites. The amount of work that goes into protecting yourself is staggering at times. Companies like GoDaddy & Hostgator go down regularly, sometimes unnoticed, other times they can’t hide….third-party software companies go through the same things. Most companies it’s licenses, they keep those licenses alive remotely (not locally), so when that third party company goes down, so does all their customers, we can’t run the software to play or run our businesses. When that happens, it’s out of my hands, out of my control, there is nothing I can do but wait! Then frustration sets in.

So, how do you respond when you find yourself in this out of control situation?

The Solution

The point is, we can’t possibly control everything, and we can’t stay in a perpetual state of frustration and anger, it’s just not healthy, we have to learn how to wait, learn how to trust other people doing everything they can to resolve the problem(s). So when things go sideways, try to keep things in perspective, error on the side of grace, and let those who can actually solve the problem, do their job, waiting is sometimes part of the job, part of being in business.

Like I said, it’s not what you say, it’s how you respond. Sometimes what you say, is not how you should respond, stop, think about how you should respond in a calm rational way, then respond. It’s too easy to get mad. Someone once said, the first one to get mad loses.

I have tried to live a my life with consistency, I don’t tend to get mad, but sometimes my direct style of communication gets me in trouble. I’ve always told the truth, I don’t know how to lie, I was good at as a kid, but as an adult, a business person, it’s not a good practice. I would rather have influence over someone than authority, the later is not an effective way to manage people or run a business.

I hope this gives you some perspective, something to think about, something you can practice and put into action. People are watching, people are listening, and they are always assessing what kind of person / leader you are, don’t let what you say undo all the good you’ve done. It’s not what you say, it’s how you respond. If it makes you feel better, I’m having one of those days where my response may come from the dark side of Owen : )

 

Back in 2008 Twitter was on fire, I was getting over 100 new followers a day, it was insane and fun! I would spend hours talking to people all over the world, it was so exciting, it was great to just sit and talk to people. You could be heard, you were easily found, it was a great way to build your business, for FREE! FaceBook was also new and an interesting place to be, you could be easily heard there as well. So what happened?

Today, almost every social network has become a megaphone, a yelling channel, a place to simply regurgitate content, a spewing of highly repetitive news bits. The louder you yell, the noisier it gets, the more crap you post, the crappier social networks become.

The biggest change, the social networks have changed their algorithms to reward paid content, the paying advertisers. I don’t have a problem with that strategy, that’s free enterprise. So how do those who can’t afford those promoted / advertising rates, it can spin out of control quickly if you don’t know what you’re doing.

What used to be the wild west has become a pay wall in a near zero marginal cost society, this is not a good thing for everyone. NET Neutrality is similar in that we the people are fighting tooth and nail to keep the Internet open and somewhat free. The big cable companies and ISP’s want to control what you can see and do….the social networks are acting similar in that you can be found and heard if they allow it, if you pay for it.

Social networks are not acting in the best interest of the people…and they shouldn’t I guess, they started for many reasons, the biggest was to earn large amounts of money. I’m not convinced money was the main motivator, but money is a powerful illusion, we honestly believe we’ll be happier with more money, in most cases that’s not true.

So what happened to social media networks? Why are they making it harder and harder to be found and heard? And why do we feel we just have to be there? I guess we drank the social media kool-aid, it taste’s too good.

My message to you, stop wasting so much time Tweeting, Updating and posting noise….stop and go do work that matters, make the world a better place, go change lives. Go and teach someone to do something they never thought they could do, something that improves another’s day, maybe their life. Unless you have a job that can afford to spend the time and money to maximize social network advertising, you’re hiding, you’re not doing work that matters.

I challenge you to think back when you first signed up to a social network, and ask yourself what happened to social media networks since you joined the masses.

How much time do you invest in Social Media Networks? Is it good use of your time? What are you hiding from that could make your life better, maybe even more money? I urge you, stop….stop hiding, someone needs your help.