I have to admit, the past year had it’s challenges but I was surrounded by amazing people here in my community, and I can’t praise those enough on Twitter. Many of you know I’m a huge Twitter fan, mostly because that’s where I have had the most success in my business, and on a personal note. There isn’t anything really special to say about that, it happens to be the Social Network I leveraged. I could have used others but they just didn’t seem to fit my need for speed : )
Now I’m not one for making New Years Resolutions, you might find that odd coming from a Futurist but, I don’t actually predict the future. If I did, I would be in a different line of work. Alot is going to happen in 2011, the mobile movement is about to explode and cause business to shift yet once again. As I mention in my blog post I wrote back on May 28th, 2010, three things to watch for in 2013, is going to happen much sooner than indicators were showing when I wrote that bitty.
Social Media was on fire in 2008 and is still going to lead the way for the mobile marketplace in 2011, but it’s going to be a growing up phase for many businesses, specially the small business. I’ve said it before, I see dead businesses. The problem isn’t the technology, or the fact we as consumers are buying more and more online, the problem, is how we think! Most business owners think they know what to do in this new marketplace, and some do, but 90% don’t. If they did, there wouldn’t be as many dead businesses on the horizon. Start paying attention to Gen C, ask them what they think and what they want, you will be surprised.
Why will they die? They don’t understand what really has to happen in this Paradigm Shift. There are over a dozen shifts taking place and they are grossly misunderstood by the business community at large.I’m not going to go into details in this blog post but I will in next few weeks, today, I want to celebrate the year that passed and the year that is about to begin.
Social Media is not a Mouse Trap, it’s not meeting strangers, it’s not putting a band aid on a broken business – it’s a complete business reset!
I hope great things happen for you, I’m certain they will if you work smart and stay true to your passion. You will need people around you to help keep you on track, be humble enough to let others help you achieve your goals and dreams. If you do, everyone wins.
I look forward to sharing with you in 2011, and some of you I may get the privilege of working with you, regardless, Happy New Year! Please don’t drink and drive, and make sure you get home safe so you can reach your 2011 goals.
HAPPY NEW YEAR!
I recently held a workshop and some of the smartest people in my community were there, great things happen when smart people meet, all you have to do is get out of the way. The workshop was on the topic of how to give your content away and generate revenue, the open & free business model, or free content business model. We discussed what was happening out there on the interweb, and we talked about what it meant to each one of them. The reality is, many of us are still trying to find our way, and most of us don’t know someone with arms length that has figured it out. Maybe it’s not important, maybe it’s more important to participate, build your plan, and then work your plan.
One of my goals in 2010 is to help 100 businesses with the new (old) business model, to show them which direction the tidal wave is coming from, and then help them ride it rather than get wiped out because they were looking the other way, Denial to foresight. When talking to business owners, the Internet is still just an add-on to their existing business. The concept of a social business or an open business is so foreign to them, a glazed look comes over their eyes after a few moments, which tells you they don’t understand. I suspect, many of these business owners don’t want to look stupid, or be viewed like they don’t know, so they act like they do. But when a business owners says ya I need to learn this stuff can you help me, I get pretty passionate about sharing and helping them.
I can tell you this, if you find business owners with an open mind, with a little humility, a desire to improve, feel they aren’t using the Internet effectively just yet, be gentle, then share the future with them before the details of what to do next. The future is actually easy to see if you’re looking at the world of business with the right perspective. Being out of the box means you are willing to adopt new ideas, it doesn’t mean you make poor decisions. Some things are right under your nose, like cell phones, everything is going mobile. In the future this mobility will be embedded into everything, your prescription glasses, contact lenses, even our blood stream once Nanotechnology matures. Our automobiles will be driven by computers not us, they will have sharper senses than we do. It’s already happening, just look around, the challenge is that this technology is not in the mainstream. It’s over most of our heads, so we tend to stay in and work with things we understand. Why, we are wired to be in control, being out of control feels like CHAOS, so we are very uncomfortable in it. The open & free business model promotes that chaos, we don’t know how to embrace it and more importantly trust it.
The best way to learn this new way of doing business is collaborate, to connect with those who are working on it, understand it, and show you how to get comfortable with the chaos. Is to create an environment where people can succeed, it’s as simple as putting a team of smart people together in a room and asking some key questions, then sit back and listen. Just get out of the way and take notes. When smart people meet, great things happen.
I rarely ever review Books and or eBooks, in fact, this is probably 1st one I have ever taken the time to write about that I can remember. At my age I wouldn’t be surprised if I reviewed a book a week ago. <grin> Now, I’m not saying books or ebooks are good, bad or otherwise, but lets face it, books are not what they used to be due to the Internet and the digital movement. I do like to having something in my hands I can use a highlighter on, so many times I’ll print the ebook off just to put chicken scratches all over it, but not usually. Enough about my stuff, let’s talk about this new ebook by Nathan Hangen & Mike Cliffe Jones called, Beyond Blogging – The Secrets to Blogging Success! (Affiliate Link)
I have to admit I was hesitant to spend $47 bones on this digital effort, but sometimes your gut talks to you and you just have to invest in your future based on that alone. I bought the ebook, afterall I have some serious goals set for 2010 so invest I did. I started going through it and for some reason I felt kinda weird and deja vu-ish. Maybe it’s because I have been following those interviewed in this ebook and knew alot of their content based on videos, interviews and reading their Blogs. I’ll even admit I didn’t know some of these successful bloggers even existed.
You’ve probably heard already that this ebook is not a step-by-step how to ebook on Blogging. Its actually written more like Think and Grow Rich, you have to actually dig in and figure out what your passion is and what track you should be on. Oh, these guys even include a worksheet to help you work through the exercise. The layout & presentation of this ebook is actually pleasing and easy to read, color choices are pretty good too. After reading through the table of contents I felt like this ebook was more about name dropping and leveraging relationships. But I moved on and to my surprise I found myself enjoying the stories and struggles behind some of these successful bloggers.
There is actually some solid content and advice given throughout the ebook, some smart interesting ways to monetize a blog or website. You will read much of what you may have already learned in Social Media circles. One thing you will get from this ebook, blogging is hard work and requires patience. Blogging is not for everyone, much like driving a forklift, you have to have a passion for what you do.
I recommend you use the shopping cart method when it comes to reading this ebook, some things you buy into and some things you won’t. The things you don’t buy into, just leave them on the shelf and keep the things you do agree with in your cart.
Like Norman Vincent Peale’s Think & Grow Rich, you have to study the book and read between the lines alot to figure out why your stomach has a nervous feeling. That feeling is the not knowing whats coming, it’s ambiguity, it’s knowing there’s something there but you just can’t put your finger on it. You will feel something similar when you read Beyond Blogging, I think there is value in this ebook and what it’s trying to show, tell and lead you through. You will also see a common denominator throughout this ebook, there is a system, a plan needs to be developed, a road map if you will, you need to know what the end will look like to make the principles in this ebook work for you. Keep the end in mind.
You will invest in something, it should be you, it should be books or ebooks, systems,and strategies that provide knowledge you don’t have already. Don’t get stuck on price, approach your journey with a positive attitude and humility, you will go much further than a bad attitude will ever take you.
So, I recommend this ebook as I do Chris Brogan’s Trust Agents and Gary Vaynerchuk’s CRUSH IT! (both affiliate links) I even make them all available for you here on my Blog. Enjoy Beyond Blogging – The Secrets To Blogging Success, I’m certain you will earn, learn and make more than the amount you pay for this 202 paged ebook.
I hope you like the ebook, I would like to hear what you think of the ebook as well.
Happy Learning and Happy Blogging.
It’s that time of year where I want to give credit to those who are due, if you haven’t looked at the Top 5 to watch in 2010, take look and be sure to keep an eye on them. In this list I want to recognize some people that are right here in my community, they are special people and are a complete joy to be with. You would be blessed by them should you decide to follow them, please take the time to get to know them.
I have had the privledge of meeting these fine folks at TweetUp’s or private meetings held over 2009, so here we go:
People in my area that I haven’t met, but would love too!
There are more, Twitter and well, Social Media is not as popular up here in my Community but I’m working on that everyday. The most popular or most recognized person in Social Media circles in Vancouver is Rebecca Bollwitt (miss604), she is #4 on my Top 5 to watch in 2010.
I want to share these cool, no…great people with you, I hope you get to know them and maybe even meet them one day.
Merry Christmas & Happy New Year
I spent many years just winging it, just responding to what felt right and mostly what felt good, sound familiar? I have found that there are more business owners, check that, most people were doing the same thing. As I mentioned in my previous post, we spend more time planning a two week vacation than we do our careers and our lives. Why is that? I suspect due to a lack of knowledge, a poor understanding of what’s at stake here….it’s your life and you only get one chance to do it. Enough about that, I want to share with you what drives me and what my vision for Owen Greaves Consulting is for 2010.
I have met and worked for many, many business owners, CIO’s, COO’s, and they all struggle with the same things for the most part. They know what they want to do, but don’t really know how to build and implement a strong I.T. Plan. I.T. visionaries are way ahead of the rest of the organization, think of a funnel, you have a narrowing in the middle, a wide open area at one end and small opening at the other end. The visionary is out in the wide open section and instructs back to the small opening at the other end to do this or that. A short period of time goes by and he / she is frustrated because what they saw and instructed is not done. Why?
The workers back at the small opening can’t see the big picture through the narrow opening in the middle, they don’t see what the visionary see’s way out there, they can’t even see where he is. The problem is at the narrow opening in the middle right? There has to be someone there that can clearly articulate what the visionary wants done back to the people (workers) in the small opening at the back. You might say things get lost in translation, it can happen if the person in the middle does not clearly understand what the visionary wants!
So what does this have to do with my vision for 2010. It’s obvious to me that there is a bigger problem than the funnel, it’s the man in the middle. Having someone who can build the plan so the workers can get done what the visionary wants completed. My vision, to help that person or organizations with a simple way to build that Strategic Technology Plan and to ensure that all businesses indeed do have a plan. Most don’t, they rely on internal staff, staff that don’t know how to build a plan because they are frankly too close to the problem(s). Most business owners think they know how, but they all too often are using the wrong filters to truly understand what the I.T. Plan should look like and be. Some of the smartest business people in the world don’t fully understand what needs to be in the I.T. Strategic Plan, hence they should hire the right people and or consultants to help build that strategy. No matter how big or small your business is, you should have a good plan on how technology will drive your business.
Most organizations have not documented what thier business processes are! How could they possibly know which software application, payroll, HR, CRM software and what have you to implement if they don’t know each and every process it takes to get the job done in a day. My goal is to ensure as many businesses / owners as possible have a good I.T. Plan. This has very little to do with Social Media but it has much to do with Technology overall. Social Media happens to be a large part of my work at the moment and it’s the hot topic of discussion everywhere I go.
My Plans for 2010:
- Increase Public Speaking Engagements – on The New Technology, I.T. Strategies / Planning
- To educate and teach 100 businesses develop an I.T. Strategic Plan. (roughly 8 new businesses per month)
- Develop a video series on developing I.T. Strategic Plans. ( The I.T. Strategic Planning Series)
- Continue working on my next eBook, The New Technology Pt 2. (hope to complete by end of 2010)
- Write more often on my Blog. (daily if possible)
- Get more subscribers on my Blog.
- And of course, increase revenues ( I have to put that on here)
If you don’t have a list of items or targets, stop right now and make one…make two! What are you aiming for in 2010 and how do you plan to hit your targets? Better yet, what’s your I.T. Strategy for 2010?
I can see a problem with my list already, if I want to be successful, I have to find a few things to not consider doing. I may have to hire or partner up if I want to achieve all my goals.
What’s On Your List?