You don’t have to look far to find a book, a seminar or a website on how to be a leader, what a leader is, and what they even look like. The truth is, the list of characteristics of a leader in the future is actually quite short. As business becomes more and more human, so is the leader believe it or not.
I’m willing to bet that special person in your life, that person that influences you or gets your respect is not your boss. Most bosses have a problem with power and authority, they don’t know how to use it, they are truly bad at valuing people. They typically have a superiority complex, they are authorities on everything, it’s their way or the highway, there’s no compromise. I know you have a boss like that or you know someone like I just mentioned. There is good news though, business leaders are changing, if not today, they will be in the near future.
The leader of the future listens to whats going on, they realize it’s not about them, the also understand the Internet is not an echo chamber. They know the value of people, the conversation, they understand it’s first the fan (follower), then the customer, they know how to grow bigger ears. They have a good idea where the world is going, they understand brands have to be likeable and loveable in order to win in the digital marketplace. They also understand brands need to be human.
Making business human is the strong suit of the leader in the future, they know a brand is is a voice, a product is a souvenier, and that everyone brings value to the table, that the voice of the follower, the fan, and every person that visits their business is precious. The leader of the future knows that Social Media networks are the 1st listening platform to invest time in. That today online and offline are no longer different places, everything is being integrated to be social and mobile.
But the genuine authentic leader has 4 qualities:
1.) They Care on every level.
2.) They Believe in you – they want to be with dream makers, not dream killers.
3.) They are Fair, and they don’t play favorites.
4.) They expect Excellence at all time.
What are your 4 qualities the leader of tomorrow should have, what does your list look like?
Think about why you’re failing doing business on the Internet, in the Social Media Networks. If you’re posting and tweeting everyday and nothing is happening, you need to stop and ask the question, are you telling your story? It may be that your attitude towards what you’re doing is not right. This is business not a party! If you don’t believe in what you are doing then you need to find out what you do care about, FAST! Because your BRAND matters. I can’t share this any better than Gary Vaynerchuck, he is very passionate about telling your story, Tell your story, tell it everyday and you will have a business. Here is a clip that should help you get on track.
After spending a couple hours downtown in my community today I was just vibrating with the thought, ” These poor business owners”. What do us Social Media Geeks see that traditional business owners don’t? I felt like standing on a box and screamming STOP IT! Stop what your doing and look up…pull your head out of that dark warm part of your anatomy and pay attention! It’s like a tidal wave is coming and these traditional business owners are looking the other way as if it wasn’t there. Is there something wrong with me, am I speaking to a brick wall, am I just crying wolf?
I couldn’t wait to get back to my office and write to you, it’s like venting I think but I’m wondering what it will take before everyone starts to actually pay attention. I look at how many people in Canada actually have Twitter accounts and I’m hard pressed to find many, with only 34 million people in the country you would think there are more than a few paying attention. I’m in Western Canada, ok Bristish Columbia, I live in a suburb east of Vancouver called Abbotsford. There’s not much out here if you are an executive like me, you have to commute to the bigger cities to find work, but that’s a problem too! Resume’s…do they even work anymore? Even these online job banks rarely work…why…because traditional thinkers don’t look there, they do look for referrals though.
Even the local Chamber of Commerce is looking the other way, they want traditional businesses (bricks & mortar) to buy memberships and insurance packages. My only chance is to try and influence through my online show, Owen Greaves LIVE! maybe. Maybe, just maybe, I can reach them and maybe you can help me. If you are a person who believe’s passionately our way of doing business is changing and care enough to get the message out, then contact me and I’ll invite you to share on my show. That’s the only way to get in front of them and get them to listen…on the Internet and that’s where I’m setting up shop, not downtown in a building. Thanks for reading and listening I guess, we will talk about this on Monday’s alot at 2PM EST / 11AM Pacific on Owen Greaves LIVE! Join me won’t you?