The future of business is in such a state, the music industry is loosing money at a clip never seen before, will the record labels finally see the light, probably not. The labels are fighting tooth and nail to control what you and I can do when it comes to acquiring music, and producing it. For whatever reason the industry shrunk by 71% in 1 year, they are trying to be so protected, to the point nobody is paying attention. You to will be ignored if you continue down the path of control, forcing people to pay.

Nine Inch Nails found a way to survive and make money without a record label controlling them, and many others are finding creative way to get they’re music into our hands. The Kaiser Chiefs are doing something interesting, they want you to build an album, buy it, then sell it, and they will share the revenues with you.

Now it will help if you like their music, you get to select from 20 cuts, you pick 10 songs for your album, design your cover, pay for it and download the album. Once you’ve gotten that far, they will provide a site for you to sell your album and you share in the profits, sell many albums, make many bucks.

This is one of many creative ideas on getting your music in the hands of your fans and a great way to get new fans. Check out the site, make sure you read the instructions well before diving in, but have fun creating an album you like.

Another example of how the future of business and the music industry is adopting a more open & free business model, one that you the consumer has a little more say, one where you are being trusted just a little bit more.

ConfusedExecThis has been on mind for some time now, why corporations don’t get social media. I may be way off base here but there are primarily two or three reasons why they don’t or can’t wrap their brians around what’s happening in the new way marketing.

1.) They haven’t tried, touched, or even asked what the meaning of Social Media is or is not.

2.) Don’t have a clear understanding of Outbound & Inbound Marketing concepts.

3.) Only know how to Broadcast – push, sell products & services.

4.) View a relationship as a sale only.

I’m sure this list could be longer but it’s clear to me that unless there is a simple way of helping the highly educated (constipated) executives, this isn’t going to change anytime soon. Why do a very small few get it and the majority don’t? Fear of Change, Fear of Loss, Fear of not seeing the big picture due to a poor understanding of what they are being asked to participate in.

I know a particular business owner who has been picking my brain, wants to understand the details first, make sure he experiences somekind of ROI before commiting to this new marketing environment. This would lead me to item #5 – CONTROL – there is a fear of losing control like never before, look at the music industry, a prime example of the fear of losing money. Eventually, music will be free, or at least some kind of Collective License that allows for a mutual interest rather than a monopoly.

It’s not all the business owners & executives fault. The fault lies with those who consider themselves experts in this Social Media environment, provide poor information and relate the message that only confuses them more.

This has been written about before, I’m not saying anything new here. The truth is it will never change, just as there are criminals, Internet Marketers and Social Media Experts…there will always be people looking to find a short cut to success. Most people don’t want to wait, have patience and or do the work, they just want to cash grab and do as little as possible. Knowing that, I’m not shocked or surprised at how business owners respond when the topic of Social Media comes up.

So what’s the answer? Do your homework, get a good understanding of what your prospect or client is asking, learn what Social Media is, learn Social Media’s place in the marketing mix, and above all….if you don’t know, shut your mouth or say I don’t know but I’ll find out. Don’t spew crap so you don’t look bad, tell the truth and go on the journey with your prospective client, better yet, invite someone who does understand to the meeting. This problem #6 – poor representation which means the wrong information is being shared.

I’ve ranted enough on the topic, there’s a Social Media Mess out there and it’s up to us to clean it up. If Social Media is putting the power back into the hands of we the people, then let’s make sure we are using that power correctly and for good.

Why Corporation’s Don’t Get Social Media? You tell me, I’m just one voice, one person listening to business owners in my area, what are you coming up against and how are you being part of the solution?