You’ve heard the saying, “the more things change, the more they stay the same”. It even sounds weird when you say it out loud. But the truth is, that statement is true, no matter how much we try, we always default to what we know. It comes down to one of the “Gravities” of Human Behavior, we just can’t help ourselves.
Maybe you’ve said this before, I don’t ever want to be just like my Mother, or my Father, depending on what gender you happen to be. I’ve said it, and no matter how hard I try, people always tell me I’m just like my Father, that is those who knew my Father. I even find myself saying the same things he said, it’s so annoying! Yep, my kids get that benefit. My Father never used the Internet, not once, he couldn’t spell the word when he was alive. But he knew how to reach people, he knew how to contact them, and he knew how to get their blood to boil, all without the Internet. In his day, the phone, a letter, and he got in your face, those were his tools, his mode of communicating. I wonder how he would do with FaceBook and all the other Social Networks, probably tick a lot of people off with his style. But he probably would use one tool, one that will remain the staple of the Internet, and business, from today to eternity.
I’m not talking about websites and blogs, I’m talking about E-Mail. The Future of Business will continue to rely on E-Mail, it will remain one of the more effective ways to communicate. Although I expect email won’t improve much, it will stay just like it is, it would be nice if we could hear and discern tone of voice, determine body language, but we will continue to use it regardless of it’s flaws. There are other tools that can fill those needs, but email will be the simplest form, and the fastest way to get a message out.
Email systems like Aweber, MailChimp and the like will always have a place on the Internet, and in your business, we won’t be able to function without it. No matter how advanced mobile gets, Social Media, and VOIP systems, we will always default to Email, because we know it, and we trust it more than FaceBook.
No matter how much we try to use the latest technology, we always fall back on Email messaging, it’s our default way of writing a letter these days. Business owners, Internet Marketers, and Bloggers all find ways to capture your email address, why? To send you an email, to send you a new offer, keep you informed, and promote products and services. Collecting Email addresses is big business, and that’s why it will be here till long after I’m gone, it’s the tool of the future, it will continue to be a revenue generator. As long Email list make money, email will survive, it will be the way to get inside your world.
Don’t believe me? Try doing business without email, for just one day. Try not using it for any length of time, you’ll find yourself struggling to communicate, text messaging, Twitter & FaceBook won’t be private enough for you, and you will always default to email as the solution.
Knowing that Email isn’t going away, all business owners should find ways to leverage the communication tool, otherwise, you’re leaving money on the table.
- The Future Of Business – The Missing Link (owengreaves.com)
- 9 Ways to Improve the Impact of Your Email – The Works (chrisbrogan.com)
- The Future Of Business – Will Ad Networks Replace Radio, Television & Newspapers? (owengreaves.com)
- The Future Of Business – Flick The Switch! (owengreaves.com)
Recently I was speaking to a group of 35 business owners / entrepreneurs, I asked how many of them had a Blog, the answer was staggering. Only 4 had Blogs, it actually caused my knees to buckle, they chuckled, but there was no other way to describe that I was shocked. The weird thing was, they were hoping to learn more about Social Media! To me Social Media would second or 3rd on my list of things to learn or take care of, a website might be a portal, but a Blog is far better for developing a community around your business.
I rarely teach how to use Social Media, I show you how I use it, there is a difference. Social Networks can no longer be ignored, that’s where the people are, and they want to learn more about you. If you don’t have a place to send them to after you have started building a relationship with them on Twitter and FaceBook, you may have found the missing link.
You need a home base, that should be your Blog, your Blog should be a connector to your business, a vehicle to increase your conversion rates, a GPS for your business if you will. You could just have a Blog for your business, there’s good flexibility that way, WordPress makes your life easy from that perspective.
This Blog is dedicated to teaching you a new to think about business, how business is changing, how you should adopt the many new ways of talking to your customers, and so much more. If you’re not reading this Blog as a resource to help you, you’re probably going to find out to late, the tidal wave will have wiped you out. There is a huge tidal wave of change, a tidal wave of new consumers coming, don’t wait, start learning now.
Of the many things I help you with, check my Work With Me Page.
It could very well be, the missing link you’re looking for in your business, is not Social Media, it’s making sure you have a Blog!
If you need a Blog, you need WordPress, you need web-hosting, make one stop for all three, Billyhost.com
Today there are millions of GURUS & EXPERTS out there, they tend to set fear into those who don’t understand what’s going on, and if you don’t do what they say, you’ll be out of business soon.
Firstly, it’s not true. Secondly, they don’t fully understand the impact of what they say.
Most business owners hear these GURUS & EXPERTS and still don’t understand one main thing. Why!
The Future Of Business Seminar, Nov 26th in Abbotsford. For information on this seminar, and how to register, just navigate to the following website, you’ll be fore warned and fully armed for the Future Of Business!
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
It amazes me how many business owners and entrepreneurs write off the power of the Internet, the value people in Social Networks can bring to a business, it’s astounding! Too many spend far to much time complicating something that is as simple as the telephone. The GURUS & EXPERTS would have you believe it’s hard and complicated, you better spend thousands to figure it out. I’m not suggesting you should get help, or even pay for that help, but do some diligence before hiring the snake oil salesperson.
Yes there are parts of the Internet that require and investment, you will invest time, you will invest money, but you should invest first in the plan. More importantly, you should have a clear understanding of why. I don’t teach people how to do this badly named thing called Social Media, how to setup an account and so on. I show you why you should pay attention to these networks, why you should investigate the game changer, the Internet. Why is everything. If you knew what I know, if you could see what I see, you would be concerned. Why, because everything you think you know about business and how it’s being done won’t work in the next 5 – 10 years.
Too many spend ten minutes using Twitter or Facebook, then cry foul that it doesn’t work, you / they…are the tire kickers, they don’t respect the digital shift. They don’t know why they are kicking the tires, they got told or sold a bill of goods, or worse yet thought they could figure it out on their own.
Business owners / Entrepreneurs that take their business seriously don’t use Hotmail, Yahoo mail, Google’s Gmail, they are where the hackers and spammers live. Many businesses reject email from these carriers because of attempts of fraud! You are asking for trouble if those are your primary email carriers, especially if you take orders on your site and allow those email addresses. I can speak intelligently on this topic, I get attacks or attempted fraud orders everyday from these email domains.
Many merely poke a stick at the Internet thinking it’s easy and it will make them rich over nite, you’re wrong! It takes time, it takes a plan, it takes a well thoughtout marketing strategy, and then near flawless execution. Anything less means you are probably a tire kicker. Check your pulse, and be even more concerned about who you take your advice from, your business deserves it.
There is a reason why the upper percentile is considered rich or even lucky, they for the most part, respect themselves and their business. Of course I’m talking about legal, legit….not crooked business dealings, businesses with integrity, businesses that understand you the customer is everything. It’s not all one sided, it’s a two-way street, the business owner also counts on you having integrity, and is honest with them.
Unless you are willing to invest properly in using the Internet / Social Networks, don’t waste your time, more importantly, don’t waste the time of those who work hard to teach you, who try to guide you, those who respect their business. Don’t be that person, don’t be a tire kicker in everything you say & do. Don’t waste people’s time, including your own.
The Future Of Business has changed, it’s always in a state of FLUX, are you investing or tire kicking?
The Future Of Business – It Will Get Harder & Harder To Get Attention & Trust. I chat with many who say it’s hard to get attention online for their business. There are many ways to skin the cat, you could spend lots of money trying to do online what you’ve always done offline, but that seldom works. The online world is a unique beast, people don’t want to be sold, they don’t want to be yelled at in Social Networks, but they do want things on their own terms. And that is one of the many challenges business owners are facing everyday, but why don’t business owners understand, because it’s still confusing.
The two biggest reasons it will get harder to get attention & trust, it’s sheer numbers really. The first issue is the noise, I mean the volume of it, and you’re in there somewhere trying to be heard. Let’s look at the noise problem, there are currently 2.2 Billion people on the Internet, almost a Billion on FaceBook, and factor in all the other Social Networks. Each network has an approach on how monetize or generate revenue, and some have models for business owners, you know, FaceBook Pages, Google Plus Pages for business and so on. But 2.2 Billion people are producing a crap load of content (noise), and it’s a tidal wave of information, a giant global wall of noise, it’s already hard to be heard right? The second issue is….Well, there’s still another 3 Billion people coming online, and our tools have not progressed at the rate they need to, so we can all filter the noise effectively.
It is perceived, the larger the following you have online, the easier it is to be heard, and supposedly you are trusted at a higher rate. If we used the Industrial Age way of thinking, that would be true, but it’s not!
Consumers online are much more in control of you and your business than in any other time in history of doing commerce. It takes nanosecond for them to find out how ethical you and your business is, and if it isn’t ethical, you will probably never get heard again. Bad service, bad communication, and bad treatment of customers, are all on hypersensitive mode today.
It is perceived, that if you were an early adopter of any technology, you will be heard and seen as a leader, that too is not true. You may be for a short period of time, but eventually your output of content will be your voice, and if the masses don’t like your voice, you will be ignored. If your product or service does not deliver what it supposed to do, you will be ignored.
What does all this mean? It’s going to get harder and harder to get attention and build trust. The world is getting fussier, more sensitive, and has what some would call hyper sensitive BS protectors on. And that filter will work at a high rate.
So what’s the answer, probably far too many for you to adopt I suspect. Products & Services from this day forward have to be compelling, solve problems, deliver what it claims, and do so at an almost perfect rate. I can’t imagine what that means to be completely honest, a perfect delivery rate, a product or service that never fails, it gives me a headache thinking about it. Oh and BTW, I have the same problem you have, are you hearing me? I didn’t think so, too many people out there disrupting my disruption.
In the end, do the best work you can, deliver the best solutions you can, and be the best person you can…treat you customers the best you can, and above all, support them better than anyone else can. At least then you might have a chance to be heard, and your might be able to build trust through your efforts. You won’t be able to take a day off from these problems, they will be in your face everyday.
Deliver solid customer service and create a buzz, build a tribe, and your tribe will help you rise above the noise, and then maybe, you will have built trust.
The Future Of Business? It will get harder & harder to get attention & trust. Do think it’s getting easier, or harder?
- The Future Of Business – Pay Attention (owengreaves.com)
- The Future Of Business – The Consumers New Found Power (owengreaves.com)
- Can I really trust you? How to build trust online and offline to get referrals (successnetwork.wordpress.com)
- The Future Of Business – Online & Offline (owengreaves.com)
- Is Your Business Community Listening? (owengreaves.com)
- 9 Ways to Improve the Signal to Noise Ratio on Twitter (briansolis.com)