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The Future Of Business – Social Is A Feature Not A Platform

There is a technology cycle working in the background while the rest of the world is distracted with and by Social Media. I have shared with you in the past that Social Media is not the future of business, at best it will be a feature, not a platform. If you study technology at a deep level you’re probably unaware of the tide changing or shifting might be a better word. Something much bigger than Social Media is brewing and you should pay attention, because the tidal wave of change will knock you over and sweep you out of it’s way.

The social component is merely the doorway to engagement, but we are headed for a much deeper kind of engagement. It might surprise you when I say that Microsoft Windows is dying, Google may loose it’s stranglehold on search in the next few years.

Windows is suffering, it has gone from 96% to less than 50% market share, and soon will be 30%, this means the Desktop era has passed us by. The reason, SmartPhones. These devices have all but made us forget about Windows Operating Systems for the most part, don’t be surprised to learn that Windows 8 (Due out in 2012) might be the last big push for a Desktop Platform by Microsoft.

Index search has peaked, Google, like Microsoft, have many other ways to be a player in the new technology cycle, but not doing what they are doing today. Not with Index Search, and not with the desktop, the mobile marketplace is doing both of these things better and seamlessly, they’re not separate things you have to do anymore.

The big craze today and in the next few years will reshape the Internet, Apps, HTML 5 and Tablets, they have already set the pace for a new frontier. But if we must talk social, let me share this, if you are an investor or a developer, and a business owner, consider building on top of FaceBook, no one can catch up with them, no one. The same can be said of Apple’s iPad, and Apple’s financial structure, no one can catchup with them, they are the current leader with FaceBook. FaceBook IS the new Windows!

Social Media is not the future of business, it’s a side show, Roger McNamee is quoted as saying about Social Media, “This is not the mania you are looking for”.

The future of business is mobile and social, FaceBook is the new windows, HTML 5 allows all of us to participate, Apps and Tablets are the tools we will use to move products and services. Most of what we manually do today will be fully automated, like search, it’s just a matter of time. The real issue, how does your business leverage this new technology cycle, I think the first step is to open your mind to new better ways of being in business, the world has yet to arrive in the digital realm, are you ready?

Being Social alone is not enough to participate in the Future Of Business.

 

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Update From Owen Greaves

Forgive my abscence in posting this past week or so, I request that you keep us in your prayers as my father-In-Law passed away Nov 3rd at 8:15AM. The family is currently preparing a service, and I am serving where ever they need me.

I apreciate your patience and understanding, I will be posting more of my findings and rants soon.

Many Blessings,

Owen Greaves

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7 Truths About Blogging & You

Lately, there have been a number of blog posts floating around on the topic of, well….blogging and traffic. Some claim they blog as an outlet to get stuff off their chest, some just like to write, some are hard core and want people to come clambering to their site so they can eventually sell you something. All are valid reasons to write blog posts, or what is considered blogging. But let’s be honest here, if you tell me you’re writing and don’t care about traffic, I don’t believe you!

TRUTH!

The only reason anyone puts something out on the NET is to get attention, traffic, and readers, saying anything otherwise, you’re not telling the truth, nothing but the truth. Most of us blog because we feel we have control over something, we rarely have control if you have a Boss, period, the Boss has control not you. So that one is out of the way.

PRAISE!

I have come to the conclusion that, we blog with the hopes of something better is going to happen in our lives. Better could be something as simple as having many people come to read your writing, say nice things about it, praise you and your efforts, and even encourage you to write more often. That would be enough for some wouldn’t it?

COMMENTS!

Something changed in the blogosphere over the past couple years me thinks. Commenting on blogs happened more frequently in the past, but today those comments are no longer static, they have become Tweets and Updates on Social Networks. Suddenly, you feel empty, left behind, even forgotten. Frustrated might be a better word, you did nothing wrong, you kept writing and responding to comments, but people stopped leaving comments, and took them elsewhere, thinking you would come along with them. That didn’t happen did it, you didn’t want to go where the comments went, you want to stay at home on your home base, your blog.

BLOGGING!

I write about the Future Of Business as I see it, as my research reveals it to me, and I put it all here on this blog, I like that. I like it when I see the light-bulb come on when you read what I have posted, when you comment and share how you feel about a particular thing I’ve shared. It’s awesome! But do you think blogging is becoming a lost art? There are many new ways to share your thoughts, Google+, Tumblr and so on. These canned, easy to you use systems are making blogging something of a has been, blogging suddenly is becoming hard work. I don’t mind hard work, but I like to work smart too!

The truth is, I see blogging as a great place to build personal brand, even if these other systems are easier, at least here on a self-hosted blog, you can shift gears easily, you don not have the same limitations canned systems have, you can only do what they let you do. And that’s all I’ve got to say about that.

TRAFFIC!

I said it earlier under TRUTH! If you are putting anything out here on the Internet, you are looking for attention, traffic, and to some degree, validation. Why? Because we don’t get it in places we thought we would. Father’s go to their day jobs everyday, the people they work with say how smart he is, or she, only to come home and discover they don’t know anything. The kids think you are old and stupid, could never understand, yadda, yadda, yadda. You know it’s true, your boss thinks you are lazy, or stupid, and so on, even our Mother & Father’s did that, and we can’t figure out why we aren’t happy all the time! What do we do?

We start going to places where people like us, people who want to be with us, who say the most ego stroking great things about us and to us, and we want more of them to come everyday. It’s about traffic baby, and lots of it, especially when they pump you up to a smart, intelligent, good looking person….who wouldn’t! We get attention, and more people come because of that attention, attention brings more people, more traffic. But is that a healthy place to be, getting that kind of attention out of an insecurity, or maybe even a false sense of security.

The truth is, we do things to get attention whether we are aware of it or not, and we want that attention to come in the form of traffic when it comes to our blog, it validates us. It gives us confidence, and that confidence makes us feel incredibly good.

LOVE!

This is the real reason we do what we do on the Internet, in our churches, with our friends, and with each other here online, we want to feel loved. We want to belong to something that validates our feelings and thoughts, and I can tell you this, you will never have success in life or in business without people, like-minded people who love what you do because they to like to do it, they may even want to do it with you. Work together, what a concept!

RISK!

Knowing the TRUTH, getting the PRAISE, getting the COMMENTS, means you continue to do the BLOGGING, to get the TRAFFIC, means you feel the LOVE! We have taken something very intimate, very personal, and handed it over to you on the Internet, we have taken a RISK many of us don’t do with our closest friends. Some of us RISK everything to acquire all the above, with the hopes someone finds value in it, and the best place to put your personal brand is on your Blog. It’s where you feel at home, and I hope you feel at home here on owengreaves.com, I open my home to you, come on in. A RISK worth taking, because you are worth it, even if you feel you aren’t.

The blogosphere is changing, and I hope for the better, afterall, the blogosphere is a very tender place, we are very attached to our personal brand. We want great things from the effort we put into our blogs, and we need to think out loud sometimes, like I am today. I’m here because I believe I have the gift of helps, I only want to help, and if that help provides a living financially, then I know I helped enough people get what they want.

Mostly, I’m here to make you think, to help create new ideas for your business, and those ideas come from knowing what I share here, The Future of Business, what I see and what the world is showing me…I’m just sharing and offering to help. I had to share, why? Because I was thinking again, sorry : )

What do you think, I’m I speaking your truth, or mine only?

MANY BLESSINGS MY FRIENDS!

The Future Of Business – Means Multiple Revenue Streams

In an early post I shared that everyone will be an affiliate of something, but that won’t be enough. The day of a single revenue source are behind us, we will need more than one revenue stream in order to survive in the new business landscape. Just selling real estate won’t be enough, or providing one consulting service, you will need to provide value added services, provide other products that are useful to your clients.

Most entrepreneurs are always looking for that next thing to sell, that next problem to solve, because they know that if they don’t keep solving problems, consumers will use the first person or business they find. The bigger issue would be, how do I stay top of mind, how do I ensure that I am found, and how do I know I’m being heard. You’ve read it here many times, make more than you consume. make more of whatever you are selling or whatever solution you are providing.

Now, it’s not enough to just slap some ads on your site, or sell more stuff than you used to, and call it multiple revenue streams. You need to think long and hard how these value added services or products will be incorporated into your business, into your marketing, and how you will handle orders….there is much to consider. You can’t willy nilly it for the sake of making a buck. Although there will be many who do just that, unfortunately I don’t have the power to make those individuals stop.

There many ways to go about finding multiple revenue streams, some simple, and some, not so simple. I like simple to be honest, here on owengreaves.com you don’t see too much complication here. I promote Headway Themes, why? I think it’s the best, if not the best theme for WordPress. So I can’t recommend the product enough. I even have a page dedicated to it, with a list of over 400 sites using the theme, I list them so you can see what others are doing with it.

What you may not know about owengreaves.com is, I also have my own webhosting company, I use it for clients and friends mostly, why? That’s another blog post, but, there are another 3 Billion people coming, many will need webhosting, I just want to be able to provide that service, and….solve that problem.

I spend the majority of my time studying trends, tons of data, and look for interesting things in human behaviour, why? So I can share with you my findings on the future of business, much is changing and most people in this space aren’t really paying attention to it. You would think, if that’s true, why do I spend so much time there? Simple, most aren’t, and I can help business owners and entrepreneurs create new ideas to adopt that future I’m talking about.

I do consulting work in many areas of my studies, think-tanks sessions, workshops, and I do alot of public speaking to ensure my message is heard. All are different kinds of revenue streams, all have a slightly different way of generating income. One or two will be your primary money shakers but, you will need a handful of ways to fill the bucket with coin.

If you haven’t given this much thought, if you haven’t sat down and looked at your business from this perspective, if you haven’t considered different products and services around your single revenue stream, you will have a difficult time surviving in coming years. The next 3 -5 years, not 10 or 20, the business landscape is changing faster than you think, and people aren’t going to tolerate you dictating, they won’t come to you, you will have to go to them. How, through a mobile device’s and virtual reality.

What ideas do you have to enhance your one revenue stream, have you considered having multiple revenue streams, 5 or 10 different revenue streams. And will these products and services be yours, most likely not, you will be an affiliate of most of them, but you will have your own. That’s where the profit margins will be greater, in your own products and services.

How do you see the landscape of business in the next 3 – 5 years from this perspective? Thoughts?

Blog Post #300 Is To All Commentors Here At Owengreaves.com – I Thank You!

This past week I was wondering what the topic should be for the 300th Blog Post of Owengreaves.com, yes, 300! I was kind of surprised myself, but that’s what a Blog is for, submitting Blog posts. I threw out your way on Twitter, FaceBook, Buzz, MySpace, Google+, a question, what should #300 be about, what problem should I solve, what topic should I cover. I got a number of reposonses, but one jumped out at me, and I shouldn’t be shocked and or surprised at the answer considering who it was from.

You should know I don’t always agree with, but I have huge respect for this man for hundreds of reasons, but I won’t list them now. The person in question suggested I write about you, the commentors of this blog, afterall, it is all about you. You are the reason I even exist as a business, in fact, I learn more from you than you probably ever will from me!

I would love to list every person that left a comment here on owengreaves.com, but that would be the longest blog post in the history of blog posting. I wonder what the world record for blog post length is? I would also love to tell you I thought of this, but I didn’t, Chris Brogan suggested I say thank you to all who commented on this blog. Humbled yet again. And that my friends is called transparency, honesty, and openness. It’s what I write about here, it’s foundational to the Open & Free Business Model, it is the very core of what the Future Of Business needs to be.

Without you, this blog is just another newspaper lying in the trash, just another person standing in the forest screaming at the topic of his/her lungs, and no one hears them. Without you, there is no conversation, no dialogue, no reasoning, no creativity. How could we ever get to know one another’s interests and passions? How would we ever discover the right path to take? I am forever gratefiul you even think of coming to this blog, I would like to believe you are here looking for some nugget or perspective that will help you take another step forward in your business. No matter how big or small your business is, you make a difference, regardless of size or how much money it makes.

Remember back when you used to hangout under the street lamp with your friends, gossiping, chatting, and just hanging out? That’s what we do here, it’s a safe place to hangout, to ask questions, share perspectives, and have meaningful conversations, but mostly, build relationships. This doesn’t happen without you, you are the most important part of why I write!

I won’t lie, there have been many, many times where I almost shut this blog down. At times, it feels like no one cared or was interested in what is found here, or considered the content valuable. And maybe it isn’t on a grand scale, but there are those who are in need of learning, and a new way of thinking, it may be a very small audience, but the Future Of Business matters and it is a new way of thinking. Remember, Mind Set Trumps Skill Set Everytime.

I must confess, you who visits here and shares your thoughts, validates my work. Everything I do here is for you, I only hope it helps you. With that in mind, I hold (not free) workshops locally in my community on the Open & Free Business Model, what it is and what it might look like for your business, and how you might adopt the model. My question to you is this, would this workshop be of interest to you in the form of an online webinar?

So, To All Commentors Of Owengreaves.com – I Thank You, there is no business without you.