This year, 2012, is a year where we all have great anticipation of special things to happen, hoping life treats us better than it did the year before. I’m no different than you, I’m struggling with much the same issues you are, just differently.
This morning I was asking myself a simple but yet complicated question, I’m going to be 55 this year, and I’m looking ahead at the next 20 years. Should I have them. What do I want to do with what may be the last 20 years I get to live? I mean what meaningful work do I want to pursue and deliver, or execute, better yet ship. How was I going to help you for the next 20 years, should you let me.
You already know how much I love to help people, you already know that I’m passionate about the business community, you should also know that I am concerned for mankind when it comes to technology. But those things don’t mean much, especially when the metal meets the meat.
One of my passions is to bring light to business start-ups in my area, I’m also looking outside of my community area. I haven’t done a good job of this just yet. Public speaking and workshops are cool and fun, but they don’t generate revenue for my clients the way good old fashion PR & Marketing do.
What I mean by that is this, I can show you what’s coming, I can tell you what you might do about it, but no one knows about you, not in the way the Future Of Business will require. You’ve read it, you’ve heard me say it, there are 2.1 Billion people on the Internet and there are another 3 Billion plus coming. How will you be found, how will you be heard, and most importantly, how will you generate revenue?
With that in mind, I’m going to be doing something extra around my workshops and public speaking, and my webhosting business, I’m going to help promote your business, or business idea for you. It’s simple really, I’m going to be doing Podcast interviews of businesses doing something interesting, something great, these interviews will be done via Skype and then released on my Blog with links to your business.
I’m looking for business start-ups to interview, if you know of one, maybe it’s yours, send an email to firstname.lastname@example.org and lets talk about your business. I want to know some basic information, like what you are doing, how you are doing it, how long has your business been doing business, what’s your vision for your business, how is your business making the world a better place, and most importantly….what’s your businesses story?
Every business wants and needs exposure, qualified exposure, and it is my desire to help you by interviewing you and publishing those interviews all over the Internet.
If you know of an interesting start-up, or you are starting a business of your own, let me know, and let’s talk about a possible interview. So what’s new & exciting? I would love to hear from you.
Good luck in 2012, and thanks for being a part of what I do here at Owengreaves.com
- The Future Of Business – Means Multiple Revenue Streams (owengreaves.com)
- The Future Of Business – Change Is Coming, And Lots Of It. (owengreaves.com)
- The Future Of Business – Fight Off The Mainstream Media & Big Business (owengreaves.com)
- The Future Of Business – Be Useful (owengreaves.com)
- The Future Of Business – Are You A Multipotentialite? (owengreaves.com)
For as long as I can remember, nothing ever stays the same, and yet we fight tooth and nail to keep things in their rightful place so we know where to find it. Most of us even call ourselves change agents, that really only applies to everyone else right? We don’t mind walking others through change as long as it doesn’t impact our own little worlds. The truth is, when it comes to our businesses, we had better embrace change.
You would have to be in complete denial or not have a pulse to see that it’s not business as usual, just look around you, people are behaving differently more today than any other time in history. Hell, younger generations own a phone but don’t know how to speak on it, they only communicate via some flavour of text messaging. What happened, my sister used to live on the phone when she was a teenager, now it’s a mobile device in hand and we’ll text all day long.
If there’s one thing you should be learning here at owengreaves.com, it’s change. The world of business is not what we are comfortable with, we have to move with it or be ignored, especially in the digital realm. One of the first things to consider here is this, the same problem will always confront you, and that is how to get attention. We have been struggling with that one problem for some time, back in the day we thought Radio, TV, and Newspaper were the best ways to get that done, not anymore.
Enter in the Internet and it’s soon to be 5 Billion eyeballs, the playing field has changed (there’s that word), now reaching the world is much cheaper, and anyone can talk to anyone at any given time. But here’s the bigger problem, even though we can spread the word faster and cheaper, how do we actually get the masses attention? Well, now you have to change the way you look at your business, you have to change the way you think, because you no longer have control over it. That’s right, the consumer of tomorrow will not tolerate being manipulated into a sale, in fact, if they sense it, they’re gone. Today you have to be transparent, you can’t lie, mislead or trick and get away with it, that’s a problem for most big businesses because they have considered consumers as not that smart to figure things out. Today you have to give away something before consumers actually notice you. I’m generalizing of course, but you get the point, because you ARE smart people.
You’re probably wondering why I’m even talking about this, well, for some reason business owners are struggling with the change that needs to take place. Big business has to give up control, they have to learn how to trust the people formerly known as consumers. You’ve read that here many times before, but what’s the problem? Big business doesn’t know what to do, still, even after 5 years of heavy Social Media integration.
Let’s be honest here, Social Media has passed the I’m a new fad phase, Social is changing, it’s a natural process now in many circles, except small to medium businesses. Most of the smaller operations still want to do things the old way, they don’t understand the changes happening around them. Why? For the most part they aren’t paying attention, and attention is everything! What happens when over 60% of commerce is done on a handheld devices, when everything goes mobile, what will small to medium sized business do then? Play catchup, it will be too late. They can’t hide behind a lack of knowledge, there’s so much of it out here, so there’s a deeper reason, there has to be.
The funny thing about business owners and entrepreneurs is, they only have one vision for that business, they tend to only see how they can sell their product or service based on what they know and were taught. That’s usually old industrial age process and thinking, it’s not right or wrong, we must think differently today to see a bigger picture. Smart, well intentioned people struggle the most. Looking beyond the transaction, think more on the lines of interaction, it’s relationship building, it’s building trust, and that takes an investment and time. Mostly, it takes change. You will have to give more of your business away, put it consumers hands before the transaction will take place.
We are about to enter a world so mobile and social, we’ll think it was invented 15 years from now, a quantum leap is about to take place in the next 3 – 5 years, and I hope to reach as many business owners as possible before it happens. Social is no longer a platform, it’s a feature. We won’t even think Social Media anymore, it will be a natural DNA of everything we do, it will be everything mobile.
So build for mobile and let social be the tide or current if you will, those who get attention will have built their businesses future on smartphones, and above all, give consumers access and a seamless way to buy.
Use Nine Inch Nails business model, CWF + RTB = $$$$ it’s the 90 /10 rule.
I’m a little long winded today I know, but I can’t help it, I run into far too many business owners fighting the change, change happens every second of our lives, don’t fight it, embrace it. Change is coming, and lots of it. Are you prepared, if not, I’m available to help.
- The Future Of Business – Social Is A Feature Not A Platform (owengreaves.com)
- The Future Of Business Workshop – In Abbotsford (openandfreebusinessmodel.com)
- Introducing EndofBusiness.com (briansolis.com)
- The Future Of Business – Everyone Will Be An Affiliate Of Something (owengreaves.com)
- The Future Of Business – Be Useful (owengreaves.com)
This past week I was wondering what the topic should be for the 300th Blog Post of Owengreaves.com, yes, 300! I was kind of surprised myself, but that’s what a Blog is for, submitting Blog posts. I threw out your way on Twitter, FaceBook, Buzz, MySpace, Google+, a question, what should #300 be about, what problem should I solve, what topic should I cover. I got a number of reposonses, but one jumped out at me, and I shouldn’t be shocked and or surprised at the answer considering who it was from.
You should know I don’t always agree with, but I have huge respect for this man for hundreds of reasons, but I won’t list them now. The person in question suggested I write about you, the commentors of this blog, afterall, it is all about you. You are the reason I even exist as a business, in fact, I learn more from you than you probably ever will from me!
I would love to list every person that left a comment here on owengreaves.com, but that would be the longest blog post in the history of blog posting. I wonder what the world record for blog post length is? I would also love to tell you I thought of this, but I didn’t, Chris Brogan suggested I say thank you to all who commented on this blog. Humbled yet again. And that my friends is called transparency, honesty, and openness. It’s what I write about here, it’s foundational to the Open & Free Business Model, it is the very core of what the Future Of Business needs to be.
Without you, this blog is just another newspaper lying in the trash, just another person standing in the forest screaming at the topic of his/her lungs, and no one hears them. Without you, there is no conversation, no dialogue, no reasoning, no creativity. How could we ever get to know one another’s interests and passions? How would we ever discover the right path to take? I am forever gratefiul you even think of coming to this blog, I would like to believe you are here looking for some nugget or perspective that will help you take another step forward in your business. No matter how big or small your business is, you make a difference, regardless of size or how much money it makes.
Remember back when you used to hangout under the street lamp with your friends, gossiping, chatting, and just hanging out? That’s what we do here, it’s a safe place to hangout, to ask questions, share perspectives, and have meaningful conversations, but mostly, build relationships. This doesn’t happen without you, you are the most important part of why I write!
I won’t lie, there have been many, many times where I almost shut this blog down. At times, it feels like no one cared or was interested in what is found here, or considered the content valuable. And maybe it isn’t on a grand scale, but there are those who are in need of learning, and a new way of thinking, it may be a very small audience, but the Future Of Business matters and it is a new way of thinking. Remember, Mind Set Trumps Skill Set Everytime.
I must confess, you who visits here and shares your thoughts, validates my work. Everything I do here is for you, I only hope it helps you. With that in mind, I hold (not free) workshops locally in my community on the Open & Free Business Model, what it is and what it might look like for your business, and how you might adopt the model. My question to you is this, would this workshop be of interest to you in the form of an online webinar?
So, To All Commentors Of Owengreaves.com – I Thank You, there is no business without you.