Posts Tagged ‘Future of Business’
Flicking The Switch – People Don’t Want To Hear The Truth!
I recently spoke to a group of business owners, entrepreneurs, and something became as obvious as the nose on my face. Now I speak with a lot passion, very matter of factually, and sometimes I’m in your grill, I am as honest as I can be, I’m also extremely transparent. I put myself in front of the truck, willing to be hit by it.
I study the future of business, I spend much of my studying human behavior, and I’ve discovered, people don’t want to hear the truth. I’m generalizing of course, but denial is a powerful thing, if I just look the other way, it’s not there, and it’s not happening.
I’m pretty hard on business owners, and entrepreneurs, mostly because they think of themselves far too much. Again, I’m generalizing, not all of them do, but in general they do, in fact, we all do, it’s the wiring of human behavior.
Flicking the switch is not easy, admitting you don’t know, what you don’t know, takes great humility, and most of us are really bad at being humble. In order to have the fortitude to flick the switch, you will have to come to terms with humility, the humble have more friends, and tend to be more charismatic. You can’t be an authority on everything and build a 1,000 true fans, the fan base has to embrace you and your work to an extreme level. Authority & arrogance don’t attract fans, and they rarely build large communities and followings.
I have never spoken at an event and not offend at least one person, I almost always get under someone’s skin. I even warn everyone before I start, I will offend someone here today, I apologize in advance, but I only know how to speak the truth. The truth is based on my research, studying human behavior, and the natural gravities of human behavior. I don’t like the truth either, but it is what it is.
I am amazed the power fear has over biz owners and entrepreneurs. It’s real for them, typically, the worst thing that will happen to them, usually….you get to start over! You will never fully flick the switch unless you overcome the fear of failing along the way, you will always gravitate to making sure you don’t feel the pain of it. Hence, you get in the way of your business and the learning.
I too have the same problems most of you have, I to get in the way, sometimes I think I know something and learn quickly that I don’t. Sometimes, it’s embarrassing. I am not perfect, I don’t know everything, and frankly, would I want to….well maybe : ) I am figuring things out on the fly sometimes, sometimes I ask you the reader to provide input, I’m always assessing and researching, why? So I can relate the truth as accurately as possible to you, share what I find and what I see coming. I do it because I can’t not do it, it’s what I do, I want to help cure the blindness most business owners & entrepreneurs have, I want to be a resource that helps you win and make the living you would prefer to have. So I challenge you……
Learn to embrace the truth, learn to be willing to admit you don’t know, learn to be humble, and be willing to fail along the way. Flicking the switch is about a journey, not a destination. Are you ready yet?
Related articles
- The Future Of Business – Flick The Switch! (owengreaves.com)
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
The Future Of Business – Flick The Switch!
Listen To This Post As A Podcast:
[powerpress]
If you could flick a switch to instantly change the way you think about business, would you flick it? What would stop you from flicking that switch? Is it fear, or are you admitting that you’re comfortable with how you see business, that you’re just fine with industrial age thinking and processes.
What is it about the shift(s) in consumers that is your biggest struggle? Chances are, the problem isn’t the consumer, it’s you. Imagine flicking that switch, then instantly you would have a different view of your business, and the consumers you’re trying attract. Flicking the switch is not that easy, it means unlearning much of what you know about business in the future. If it was easy, we would all have prosperous businesses and no need for acquiring new clients and customers. Even that doesn’t sound realistic does it?
There is this underlying emotion or thinking with business owners, they start a business thinking there is an end, a final destination, they make a pile of money and then kick back. Nice idea but, really? This thinking comes from the starting we have been taught, we start with the goal of finishing. The truth is, starting a business, building a business, is a journey, a journey filled with challenges to solve along the way, it’s never ending. These journey’s were never meant to go smoothly, they change shape, they shift, and slowly create an identity, hopefully, a trustworthy brand.
So how do you flick the switch? You just decide to. You start by educating yourself on the future of business, you attend seminars and workshops, and you change your networking habits. If you flick the switch, you’ll find you’re more often alone, this group of people are spread all over the world, sometimes hard to find, and most are not in your area.
Flicking the switch also means you will be going against the masses, old practices, you’ll be embracing new ways of building your business, new ways of marketing, and new ways of communicating with your clientele. A complete paradigm shift, are you will to pay the price? I’ve dedicated my life to helping business owners flick the switch, many flick the switch, but rarely have the fortitude to stay the course. Old habits are hard to break, and the comfort zone is more powerful than you think.
Flicking the switch will turn you into an early adopter, see your business in a new exciting way, and you will have a better understanding of the paradigm shift the rest of the world will have to make, do you have the courage?
If you’re a business owner or entrepreneur, I challenge you to journey with me, flick the switch, and journey into the future of business. Attend one of my Future Of Business Workshops, read this blog, and listen to my soon to be coming podcasts, start the educating now. Start teaching others to flick the switch! Go ahead, the switch is on the back of your head : )
Listen To This Post As A Podcast:
[powerpress]
Related articles
- The Future Of Business – Yes!…You’re The Problem (owengreaves.com)
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
- The Future Of Business Seminar – Abbotsford (owengreaves.com)
The Future Of Business Seminar – Abbotsford
Today there are millions of GURUS & EXPERTS out there, they tend to set fear into those who don’t understand what’s going on, and if you don’t do what they say, you’ll be out of business soon.
Firstly, it’s not true. Secondly, they don’t fully understand the impact of what they say.
Most business owners hear these GURUS & EXPERTS and still don’t understand one main thing. Why!
The Future Of Business Seminar, Nov 26th in Abbotsford. For information on this seminar, and how to register, just navigate to the following website, you’ll be fore warned and fully armed for the Future Of Business!
Related articles
- The Future Of Business – “Everyone” Is Not Your Customer! (owengreaves.com)
The Future Of Business – “Everyone” Is Not Your Customer!
Far too often business owners state that everyone is their customer, it’s wrong, it’s just not true. Even if it were true, how could you possibly serve them all, and more importantly, what services & products would you know to provide everyone? Plus, what would marketers do if they couldn’t target market your products & services.
Typically, those business owners reveal their greatest weakness when making that claim. Firstly, they clearly do not understand business, secondly, they don’t have a business plan, and thirdly….they lack vision. I couldn’t speak more bluntly now could I, and I just gave you three reasons : )
If there is one thing I preach more than any other fact, business is and has changed, and you must change the way you think about business, and more importantly, how you think and see your business. Somehow we have to get away from thinking in terms of an exchange before payment, incorporate free into your business model, and how to be satisfied with less customers. That’s right….less!
Kevin Kelly wrote an amazing piece on 1,000 true fans, it’s really a tribe model in my head, but his theory is sound, and frankly is the future of business. His description of a fan is a thing of beauty, taken from the article on his blog:
“A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.”
Now you might have an idea where I’m going, but I doubt it, I’m hard to follow sometimes. The question to ask yourself is, do you have fans / customers as described by Kevin Kelly? If you do, it won’t be hard to tell, if you don’t, you are probably wondering how to get those fans, and where might they be. If you did a business plan without knowing this description, of your preferred customer (fan), you would still be one degree off true north. Your plan would be flawed, because it would be based on old industrial age thinking, it would be based on what you know, and what you were taught in school. But that’s another topic.
Let’s stick with Kevin’s idea of a 1,000 true fans. In Kelly’s model, every true fan spends $100 per year on you whatever you produce. That means you will generate $100,000, that’s a decent pile of dough isn’t it. So there is your equation, 1,000 true fans x $100 = $100,000!! So what’s the problem?
The problem is not the equation, the problem most of the time is you, you get in the way, you begin to think too much, you still don’t understand the why. My workshops, public speaking engagements, my blog, and my book, is all about why you should change the way you think about your business. Most business owners aren’t paying attention to the why, mostly because they are paying attention to the details of paying the bills, covering payroll, and making sure there is stock. So where will you find the time to see what’s really going on, what’s changing, and how to adopt what’s changing? The stock answer, and I hear it every day, ” I don’t have time”. If that’s true, you probably won’t be in business in the next 5 – 10 years, because the way business and the consumers are changing, you will be forgotten, out of site, and out of mind.
The digital platform we call the Internet, is a game changer for sure. The real game changer has nothing to do with you the business owner, it’s the way people have shifted their buying patterns, from what to how. More importantly, these people formerly known as consumers want more control of your offerings, they want to decide, and they’re already talking about your competition. Why? Because you aren’t thinking like the new consumer, and….you aren’t listening to what they want.
There are over 2.2 billion users on the Internet, and another 3 Billion coming in the next 5 years, I know there are 1,000 true fans for your niche, now do you have time to find your 1,000 true fans? If not, hire someone who can show you how, someone with the vision to see the patterns of a changing consumer(s). You already know someone….wink, wink ; – )
Olivier Blanchard has 5 basic rules on the value of a follower, a fan, and a like, in simple terms, it’s based on the amount of money they spend on your product or service in a given calendar year. The potential of a follower and fan, that is something entirely different, and that equation has yet to be determined in my humble opinion. I think we are very bad at determining the potential value of a follower, a like, or a fan…but know this, it’s not linear, it’s exponential.
If you only need 1,000 true fans, “Everyone”, is not your customer.
Click on this link for the complete story on Kevin Kelly’s idea of 1,000 True Fans
Also read Olivier Blanchard’s work on The 5 basic rules of calculating fan/like/follower value.
The Future Of Business – The Secret To Creating Your Preferred Business
We think of the future a lot don’t we, it feels so far away and yet it’s right there, right now, right in front of you. When we were about to escape high school, we had great plans, we talked about all the fun things we were going to do, the great things we were going to accomplish. It was all so exciting and fresh, it was something new, it wasn’t school…..or was it. Some keep going to school, others stop learning, many of you just accepted what happened, we often call it the school of hard knocks. The later is also known as a dream squasher, it tests our strength, our willingness to persist, it reveals the depth of our desire, but most give up to soon.
I am a Baby Boomer, I grew up believing everything would turn out just fine, the industrial age system wouldn’t fail us, so I thought. For the most part everything has turned out fine in my little world, but yet, here I sit suffering in my sadness. My sadness comes from my own disappointments, that I haven’t done more, that I haven’t helped as many people as I thought I would, I feel that I haven’t made the world a better place. I have felt most of my life, judged, not included, and worse yet, I have always felt like an outsider. Sounds like I need counseling doesn’t it? I believe we all go through these emotional states at some point in our lives, we are all very much alike, we just execute differently.
It’s taken many years for me to see the world differently, in fact, it’s taken 55+ years of study, hard knocks, bad decisions, raising a family, holding high level positions, and learning to love the unlovable. I am the sum of all that I have experienced, all that the world has thrown at me, and yet, I still have hope, I still have much to do and to achieve. I was told by my Father, just as you probably were, the world is not a friendly place, it doesn’t care about you, so you have to be in control, take charge of your future. Some of us believed our Fathers, we took it to heart only to find out the world is different. My Fathers world is not my world, in fact, I don’t have control of the world, and never will have, but I do have control over how I respond to it. And that my friends is the secret to a great life, and a great future in business should you chose to.
You see, the future of business needs a world that doesn’t keep score on individuals, and that’s where the rules can be broken, because the world doesn’t care, we just think it does. You see, most think the world will come them, give them what they want, whenever they want it, or at least believe that’s how it should be. If it was, there would be no need for Lotteries, we all eventually would be rich beyond our wildest dreams. Somehow, we have built a world unwilling to wait, unwilling to work, the world now expects, it’s an entitlement theology. We have taken what we already have for granted.
We sell ourselves short far too often, we don’t believe in ourselves enough, we all say we don’t care what other people think, yet we wait to be picked. There it is, the problem becomes obvious. We attach our happiness on things, on whether or not people approve, and if we get picked. We all on some level are waiting to be picked, it’s what happens when you submit a resume, when you play sports, even when you pick your friends. The future of business doesn’t play by this rule, that’s the beauty of it, you get to decide how you will respond to this broken idea of being picked. As Seth Godin says, don’t wait to be picked, pick yourself.
You get to decide your preferred future, your preferred business of the future, chose to respond by picking you first, then your business has a far better chance of making a difference in the world. If you are in business or even have a Blog, we are waiting to be picked, waiting for someone to buy our products / services, waiting to like our blog posts, hoping someone will like what we have to say or offer. It’s a catch 22 isn’t it? How do we escape this seemingly inescapable, vicious circle? The secret is in how you respond to it, you still get to decide, you still get to pick you.
You now have the power to build your preferred future, your preferred business of the future. The question you really want to answer is, is your preferred future or business going to change the world, make it a better place. Forget about being famous or rich, focus on small random acts of kindness, provide service with caring behind it, do something that helps others first before yourself. It’s been said, if you help enough people get what they want, you’ll get what you want. It sounds corny, it sounds and feels uncomfortable, it’s called humility, and that’s always uncomfortable.
Humility is another key to success, it is the heart of small town rules in business, it’s why we build barns for our neighbors.
I’m a little long winded today, but it’s on my heart because so many are struggling. We give away our power to others, hoping we’ll get picked, take your power and us it for good, pick yourself, stop giving it away and create your preferred business of the future. Build a human business.





