Posts Tagged ‘Marketing’
I.T. Strategic Planning – The Blog
There are many things I.T. Strategic Planning can cover, blogging isn’t really one of them, unless your an IT Sweat Shop and it’s your portal to the world. Blogs however, tend to be birthed out of Marketing & PR Departments, they are a means to an end when it comes to getting the message out or building community.
From a Strategic Planning perspective, the Blog is a tool, yes it’s a technology platform but not a strategic one, this is not an item the company may live or die on. In my case, I’m a Consultant, a self-employed one at that, one of my tools of choice is this Blog. In this case, not only would it be in my Business Plan, it would also be in my I.T. Strategic Plan. Why? I would have to plan to implement and deliver the platform in order for my business to to do business here.
How would I arrive at such a decision? Well, I am not a large organization with resources, I am a sole Proprietor, I can reach my target market faster and in a more efficient and cost effect way. Hence, I need the Blog! I also need to have a Hosting Company to hold my blog so I am able to deliver my content, not only to my target market but to the world. I started my own webhosting company, it was a place to put my friends & clients, I also wanted learn how the backend works. So the arguement of Tactic & Strategy comes to the forefront yet once again.
This decision was easy for me, almost no money is required, I know how to build the site, and I know how to run the Content Management System. I knew which CMS I was going to use (WordPress Self-Hosted) & which theme, I use Headway Themes.(affiliate link) A no Brainer right?
Today almost every person is or will have a Blog at some point, almost every business will have a Blog, if they don’t, they won’t really have a voice out here and most likely will be out of business. So, the Blog is strategic in some cases, and in today’s digital world, it is imperative.
Having said that, the Blog is also not strategic. Why? There is no way a Blog can circumvent the server and it’s server platform, that has to come first before the Blog. The server, or the hardware required to deliver your information is strategic in that it’s a fixed cost and yet disposable at the same time. In my IT Strategy I would be saying, I need a server, on that server I need to run Windows Server or Linux or whatever server software happens to be the best suited to deliver my content. On that server, there will be web server software, it will be home to the Blog, it will be the space to which I upload and store my content.
As you can see the Blog really can come later, it may be the driving force to having a server but I think not, you will need a place to store files first before you need a Blog. We could go back & forth on this for some time, but the fact is, the Blog is becoming a staple in your business strategy and it is thought of long before the server ever is. So in that sense it’s part of your I.T. Strategic Plan.
What do you think?
My List – Sites of Value
I thought I would give this group a huge shout out, on my homepage you will find this list, just scroll down on the right sidebar and you’ll find this list ripe with information and how to make it all happen here on the Internet.
Here ya Go!
Beth Harte
Mack Collier
Bert Decker Communications
The Quantum Coach
Louis Gray
Robert Scoble
Jesse Stay
Olivier Blanchard – The Brand Builder
Trey Pennington
Danny Brown
Remarkablogger
Jim’s Marketing Blog
Conversation Agent
David Spinks
John Haydon
Social Media Explorer
Sonny Gill
Scott Gould
Aaron Martirano’s Twitter Simplified
Marc Policani’s Digital Media Blog
Micrologic Online
Sharon Hayes-Tucci
Leo LaPorte’s Twit Live TV
Ray Kurzweil’s Site
Sumas Regional Consortium for High Tech
Kris Colvin
Michael Fruchter
John Lusher
Chris Penner
Michelle Mangen
Simonne’s Directory
Blog Catalog.com
Robert Cairns
A Crazy Chameleon – Web Development
Rebecca Bollwitt – aka – Miss604
Erid D. Brown
I’ll be adding to this list until it needs it’s own page, until then happy surfing & blogging.
Feel free to leave a site you feel is useful and valuable to you in the comments, I love good resources.
Are You Sitting Still?
Here is my first Blog post of 2010, most of the time a message to share with you only comes after I have failed (learned), so here is something you need to consider. After reading a number of books over the Christmas break on Blogging, Marketing and building brand, one thing stands out over all the tips and tricks you can execute to being a successful blogger. You will read and hear that blogging is hard work, and takes effort and persistance. It does, it takes work & effort to the tenth degree, you can’t just poke a stick at your blog and expect utopia results. I know you know this, you’ve read it, you’ve heard it, but do you realize what it truly means.
Building a business, a Blog or anything of value has a price, you will pay a price, nothing ever comes that easy nor is it free. The truth is, you wouldn’t appreciate it if you didn’t know the value of having to pay the price. It’s the same thing as teaching your kids delayed gratification, learning the value of the dollar and saving money. It all takes time and effort.
The same can be said for building traffic to your blog, there is a misconception that you can go from 100 to 2000 readers overnight. A well established Internet Marketer, the Gary Vaynerchuk’s of the world probably can, Chris Brogan has the ability to create a stir like that too. They will tell you, especially if you’re starting out, it’s not that easy or simple. It takes a well thought out strategy, a plan that makes sense. You would serve yourself well reading Beyond Blogging By Nathan Nangen & Mike Cliffe Jones, you will read insight from 15 very successful bloggers, business owners, speakers and what have you. I mentioned two of these 15 above in this paragraph, they tell they’re stories, what they did and some of how they did it. Worth reading in my humble opinion.
We all start out with eyes of grandeur with our Blogs, thinking it won’t take that long to realize success. I’ve been blogging now for almost two years and only now am I looking at monetizing my efforts. I’m a smart guy, I recognize I don’t know everything, I’m seeking help through various reading materials, joining a number forums, membership sites and learning from those 15 Bloggers in Beyond Blogging. Including the writer’s of the eBook.
I know how to build a traditional business, I know how to build I.T. Strategic Plans, but I don’t know all the tricks to monetizing, building a large readership, or direct large volumes of traffic to my Blog here online. Some things seem logical, but not everything is, there are tricky parts to building a strong following, building large networks of dedicated readers. I’m certain you don’t know everything too, that’s why I recommend and sell books on my blog, I also recommend other products and services. I realize you too may be looking for help, that’s why I’m here, to help that’s it that’s all.
So I ask you, are you sitting still? Setting up a Blog is easy, building a website is a little harder, building a Blog that brings value to those around you is even harder. Building a large following that generates revenue you can live on is a whole nother story. People always come back to things that bring them value. So are you providing value? Are making all the moving parts move?
This takes effort, hard work and patience. You can’t build an online business or a large following and readership if you are sitting still, not doing the doing the work and spending the time it takes to get it done. You must become a student of your business, study those who have gone before you and even better, try to connect with them or meet them whenever possible. Building your following and readership means you are always on the move, connecting, meeting and helping all you come into contact with, you can’t be sitting still!
Advertising on Social Media Networks Like Twitter
It was and is only a matter of time before advertising hits Social Media Networks as a way of life, building a following or a Social Media Community means eyeballs to big business. Twitter, FaceBook, MySpace and so on have built huge communities, within these communities individuals have built large followings. Large followings is taking on new definition every day as more and more people join all these Social Media Networks, the larger the following the higher the return for advertisers.
I decided to experiment with a new service called Ad.ly, you’ll see the banner ad to the right, they are holding a promotion right now to encourage you to try them out. I’m referring you!
The promotion is:
Make Money and Win a Macbook for Referring Friends…
If you want more information just click on the 1st Banner ad to the right and decide for yourself if it’s something for you. They assign an advertiser to your account and then you will be promoting that advertisers products or service. Most Bloggers are always looking for ways to make money online, if they say they aren’t, I would suggest if they suddenly got 1,000 bux a month because of it they wouldn’t turn it down.
Now the jury is still out on this advertising program on Twitter but at some point there will a saturation point because literally thousands will start companies to do the same thing. It’s SPAM at a nother level really, we all will be deluged with millions of Tweets and Updates pushing a product or service. It’s just a matter of time.
As I mentioned, I’m not sure how I feel about it but in order for me to speak intelligently about it I have say I actually tried it. So, stay tuned as I go down this trail, I will continue to write about the experience. Personally, I think you should find out for yourself rather than take someone else’s word for it.
Let me know what you think, is this a good thing, are you ok with these types of programs?
Do You Promote Your Blog Everyday?
I’ve been thinking about how much time a person or company should spend on Marketing / Promoting their Blog. Is everything you do on your Blog considered Marketing and or Promoting? I mean everyday you do things like branding, PR, adding content and making sure your name (company name / brand) is everywhere. Is there ever a time when marketing what you sell or do is too much marketing? I can’t imagine an executive ever saying we are advertising to much, we have our name out there too much we have saturated the marketplace with our Brand. If you do have someone like that, he or she probably won’t be there very long. I would rather have the problem of too much business and too much awareness than not enough.
Some of the tasks involved in marketing & PR today are changing subtly, because the rules are changing, now that Social Media has become mainstream you can’t just set it and leave it. You have to listen more than you do anything in todays new marketing environment. So, how much time should you spend listening? More than you are probably willing to spend time doing I’ll bet. If you aren’t willing to listen, how will you know what to do? How will you know when to do it?
So I keep asking myself, how much time should I spend doing PR & Marketing my blog? I think you should invest more time listening and then figuring out how you can solve what you just heard that day. So, do you market your blog everyday? How much time do you alot for that task?
Do you promote your blog everyday? I would love your input so please leave a comment below.
