I was once asked what do I get if I use the Open & Free Business Model, it’s simple really, it sets you free. We are so afraid to change the way we think about business, how it really is, we forgot what it was like when we first started, the energy, nervous fear that it might not work, but we kept on going anyway. There is only one thing you really need to master, your fear. If you could identify it, you would probably be able to nail it down to one or two things.

I can only really speak from my experiences, my fears, they still live in me, but they don’t keep me from doing what I so desperately want to do. It doesn’t stop me from doing the thing, it may continue to haunt me from going bigger, growing my art to something far bigger than myself. The truth is, I actually care more about you than I do myself, I write, I share, I speak in public, I do workshops, all for you. But sometimes, all those exercises don’t work, sometimes you want my work the old fashion way. I can assure you, you probably won’t find it in the traditional format, it’s not who I am, and it doesn’t support my message.

Choosing to execute the Open & Free Business Model takes guts, courage, and persistence, it’s not easy to stay the course. It has the same slow growth as the stock market, it takes time to master the model, it takes time to figure out what part of your business can leverage the model. But once you’ve figured out it’s power, you’ll never go back, you’ll never stop giving your customers what they really want from you and your business.

What they want is freedom, freedom to choose, freedom to tell you how they would like to be served, how they would like to use your product or service. If you’re listening, and your practicing the Open & Free Business Model, your world will change, and your business will look different to you, and to your community. But first you must admit your business needs to change, it needs something different, it needs to attract attention in a non-traditional way. Otherwise, you’ll keep getting what you’ve always got. That may be OK for you, but it also may be the very thing that causes your business to struggle, and maybe even go out of business.

Set you and your business free, learn the Open & Free Business Model, follow the three-step process, Create. Differentiate. Deliver.

The Definition Of The Open & Free Business Model, it’s simple and yet complicated. It’s an idea, it’s a concept that should scare you, it will scare you, you will resist it, it will stretch you, and mostly I hope, it changes how you think about business. Everyone wants to earn a living, everyone. We do argue and debate as to which is the best way to make that living, most of us play it safe, we trade our time for dollars. What if you discover that system is not rewarding, it is from a pay cheque perspective, but it’s not enough is it, you want something more, but you struggle to define it.

The Open & Free Business Model is not just for business owners, it’s for you, the UN-entrepreneur, the one who has yet to take the risk of doing something that scares you. Putting yourself out on the limb, taking a chance, to put your passion out for the world to see and use.

The Open & Free Business Model is about freedom, freeing your mind from a transaction, the kind of transaction we have been taught for 100+ years. This model is about changing the way you do business, it takes you out of your comfort zone, it puts you on the other side. The side of the consumer, where you now have to trust those people formerly known as consumers, you have to give them something you have been unwilling to give in the past. You now have to provide a service or product first before payment is ever considered (but usually not), do you have the strength to explore this model? Come on the open & free journey, and we’ll find out.

The Open & Free Business Model is about transparency, about trust, about risk, and about change. It’s about the 90 / 10 rule, not the 80 / 20 rule. Giving away your product or service 90% of the time, while only charging 10% of the time. Handing over your product or service without payment, trusting those you served will tell others about your generosity, about how you do business. There is risk in this model, you may be taken advantage of, you may never get paid! Why would you do such a thing? This model is about your fears, facing the fear of loss.

If you take everything literally, then yes you will lose, but this model is calculated, it loves the unknown, it loves to be a servant. The risk is calculated, we don’t just give it away without a good reason, without a higher, stronger purpose.

This model is about creating something far larger than yourself. This model is about a journey. It’s about the expression of ones self. It’s about valuing people. It’s about truly being alive. Trusting that which you created is useful and helpful to those looking for your art. It’s not about the lime light, being famous, or 15 minutes of fame. It’s about those who have become your true fan. Those who are like-minded with your passion and vision.

The mechanics of this model is where the learning and stretching will come from, it won’t make the risk feel safer.

Free IS a business model, open & free is a better model, it allows us all to explore the fear we feel, but more importantly, it gives the strength to conquer that fear. Because that fear isn’t real, we just think it is.

The problem with trying anything that makes us feel unsafe, especially in business, we almost always want proof we won’t fail. If you look hard enough, and read this blog, you will find proof, and you will learn to embrace the model once you understand it. Don’t let the FREE part scare you off, it’s mostly a word, it IS an action we leverage and prosper from, not suffer. This model is different than anything you have learned in school, it’s not about what you think you already know about business, it’s about changing that which you know. It’s about changing your business for the better, far more rewarding than any amount of money can buy.

To learn more, hear more, just put your name & email address in the box to the right, and subscribe to The Future Of Business Updates. I’ll help you overcome the fear, and teach you the in’s and out’s of The Open & Free Business Model.



Cover of "Jerry Maguire"

Cover of Jerry Maguire

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Remember the movie Jerry Maguire? Jerry wrote a document that went against an industry, it was about having less clients, make more money. That model really is valuable, it is the future of business. Most businesses and entrepreneurs today work so hard to build the largest audience possible, to be BIG, want to be popular, and we do things we normally wouldn’t do to reach that objective.

The real money is made in powerful, small loyal communities, not in being popular and famous. The real money is in serving small loyal communities, being helpful, and connecting with that loyal community. The secret to your success will be from building, serving long before receiving any kind of reward. The service of being helpful to a community fills the need of feeling important, you really are in control of how you provide that service.

If what you do isn’t helpful, it isn’t useful, and can’t be applied in one’s business or life, what’s the point? If you do provide useful easy to implement ideas, you will eventually find a fiercely loyal community shows up, fiercely loyal true fans. Serve the small, serve it well, and your view of the world of business, the future of business, will reveal the why of what you do. Without that community, doing meaningful work, being fulfilled, will never truly take hold.

Fulfillment in your work is derived differently by each and everyone of us, but that’s what we all try to get from everything we do. Build a loyal community, find a 1,000 true fans, serve them, help them, and you will discover, fulfillment has already arrived. It has been said, if you help enough people get what they want, you’ll be OK.

Stop trying to reach everyone, stop trying to be famous, if you must become well known, become famous for building and reaching smaller, more loyal communities, the secret is in the small. Provide useful information, be helpful, listen to that small loyal community and give them what they want, not what you think they want. The future of business is in the small loyal communities, a place where the open & free business model thrives.

If you were to practice the 90 / 10 rule, where you give away 90% and only charge for 10%, could you make a living? With a small loyal community, yes. Build small loyal communities.


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Happy-New-Year-2013My Goals & Plans for 2013 are not really for me, they are for you. It is my hope that the research and work I do here helps you, helps you see your business in a different way, and most of all, helps you increase revenues through the use of the open & free business model. What is it that you wish to learn, implement or execute in your business? Maybe you want to start a business, maybe you’re looking for marketing help, or maybe you just want to improve your current situation. If you’ve been a regular reader of this blog, and you haven’t signed up for the Future Of Business Updates, do that now. You can wait for the Pop-up or just sign-up to the right ->

As I contemplate what to focus on next here on this blog, it will always be based on the open & free business model, it will always be based on what you want and need, so I’m looking for your input. I often get asked the same question, how do I make money by using the 90/10 rule? If I’m giving away 90%, and only charging on 10%, how do I make that work in my business? It is this question that motivates me to help you, the simple fact that you actually want to know. Unfortunately, not everyone understands the model, or at least there is a perception of what it is I’m trying to teach you, you’re taking me too literally at times.

The best way to start your understanding of the model, is to read through this blog, listen to a few podcasts here, they are on iTunes as well. What you will find is, I’m talking about a new way of thinking, a paradigm shift, actually doing the opposite of what you have been taught in school. Businesses in your community are continuing to do what has always been done for the past 100+ years, they are doing things the old way, the Industrial Age way. I’m challenging you to stop doing that, I’m hoping you’ll allow me to teach you a new and exciting way of doing business.


It is here that I ask you:

1.) Are you curious about this model?

2.) Do you want to learn a different way of building your business?

3.) What is it that confuses you about the model?

4.) What are you afraid of in building your business?

5.) What area of your business are struggling in?

6.) Are you willing to pay the price and stick through this open & free strategy?

7.) What do you really want to know?

8.) What are your goals / plans for 2013?

9.) Would you attend a webinar on the open & free business model?

10.) Would you buy a Book called – “The Future Of Business – The Open & Free Business Model”?

These are just a few questions, but I’m hoping you’ll open up and share with me, that’s a huge part of being OPEN in this model, don’t let fear be the reason you don’t change anything in 2013.

Well enough about that, I want to wish you all a Happy New Year! Please don’t drink & drive, do enjoy yourself, and always think of others first, you’ll be happier and richer for it.

Many Blessings, and I look forward to your questions, please feel free to leave them in the comments, or just email me, I’ll respect your privacy.





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Listen To This Post As A Podcast, now available on iTunes:

I recently heard an interview that challenged me, in fact, I would say it changed my life. It changed my attitude towards my work and how I go about doing it. What is my work you ask? I’m a Futurist, a Thought-leader, I help you understand a new business model that forces all of us to leave the Industrial Age way of doing work & business behind. I teach & preach the Open & Free Business Model, where the 90/10 rule is the new equation, you give away 90%, and charge for 10%, it in effect, turns business upside down. More importantly, my work is a freedom message, it’s a mindset, and mindset trumps skill set everytime.

It’s possible you haven’t heard about it, you probably don’t know what it means, and what it stands for, but that alone makes it interesting. How can it possibly help you, how can it generate revenues, and how do you implement the model. Each and everyone of us knows something isn’t working, we’re just to resistant to change it. We must change it, in fact we don’t have a choice anymore. The Open & Free Business Model is a new way to disrupt your industrial age thinking. What’s interesting is, the level of resistance to it, resistance to accepting the truth about business, resistance to admitting the industrial age way of organizing and delivering work is dead, it just doesn’t work anymore!

The Heart Of The Open & Free Business Model

– Do something
– Make something
– Give it away
– Do work that matters
– Connect with people
– Lead people
– Deliver
– Make a difference in the world

Answer the question, how many people are better off because you lived?

The list above doesn’t work by itself, you truly have to change the way you think, unlearn, and learn new ways of getting things done, to disrupt your default patterns. It takes work. The how to(s) are the easy part, changing the way you think is more difficult. The biggest hurdle, the fear of loss, this fear is at the very core of the open & free business model. It’s to become a minimalist to delivering products & services, to simply do something, and you will find your place in a community. These communities are made up of two camps, they decide whether it happens and if it’s useful.


1. You

2. Your Fans

You must learn to embrace and trust both camps.

For the first time in history, you get to decide, you get to do the work you’ve dreamed about, all we need is for you to do it, to do something. The cost of doing nothing, is far greater than the cost of failing, it’s a paradigm shift, only you can  “Flick The Switch”!

Your Fans decide whether what you do is useful, whether it’s valuable, they will tell you who they are, and if they will be a true fan.

If any of this resonates with you, then you’ve been convicted, you can no longer ignore the voice inside of you, you have to do something about it. Flick The Switch!

This is the first in a series, to help you understand a new way of thinking, and the Open & Free Business Model, feel free to leave questions in the comments, and lets change the world together.



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